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A versatile Marketing Data Analyst with extensive experience in information technology, project management, digital marketing, web development, brand management, strategic marketing campaigns, and tracking and reporting.

Work experience

June 2017Present

Marketing Data Analyst

Duke Energy
  • Develop reporting for marketing campaign KPIs using visualization tools (Power BI and Data Studio)
  • Provide insights to Marketing Managers by analyzing campaign activity and marketing channels
  • Help develop and improve the functionality of the Marketing Analytics Portal and Marketing KPI Dashboard
  • Review all tagging on DE.com product and service pages to increase accuracy in tracking and reporting
  • Assist Marketing Managers in developing proper tracking for their campaigns across multiple channels
  • Act as a change ambassador for SAP Marketing Platform 
May 2016June 2017

Marketing Communications Manager

Duke Energy
  • Develop strategic marketing plans for customer communications to customers in the Carolinas and programs and services.
  • Collaborate with Program Managers to develop marketing goals, plans, and budgets.
  • Identify and secure marketing channels and cross-sell opportunities
  • Establish and track campaign metrics including timeline, launch information, expenses, goals and ROI
  • Collaborate with Corporate Communications account managers or external agencies on the development of marketing collateral
Feb 2013May 2016

Marketing Manager

TriMech Solutions
  • Manage all company branding and marketing initiatives
  • Redesign and organized company website
  • Developed a new social media strategy to increase visibility
  • Plan all email campaigns, company events and tradeshows
  • Track marketing analytics and ROI of all marketing campaigns
  • Manage Marketing budget and develop a company marketing plan
Sep 2011Feb 2013

Assistant Manager, Digital Marketing & Ecommerce

Rubbermaid Healthcare
  • Developed new email campaign segmentation strategy to drive product awareness and decrease email opt-out rate 
  • Project Managed the Salesforce and Silverpop Engage integration
  • Created email scoring system to track customer engagement
  • Planned all email and social media campaigns and analyzed statistics for each campaign
  • Designed, built and implemented the website SEO, PPC and Google Adwords plan
  • Maintained the website and implemented new features and strategies 
  • Monitored web traffic and patterns through Google Analytics and SEOMOZ
Mar 2009Sep 2011

Director of Marketing

Pfeiffer University
  • Established the University Marketing department and strategies
  • Developed the University Style Guide to manage university branding guidelines
  • Designed all postcards, informational handouts, flyers, posters, business cards, ID badges, letterhead, and campus signage
  • Managed online, billboard and radio advertising campaigns
  • Implemented the initial strategy to use Social Media for the University
  • Designed, coded and analyzed statistics on e-mail marketing campaigns for Undergraduate, Graduate, and Online programs
Jul 2005Jan 2009

Marketing Coordinator / Network Administrator

Colliers Pinkard
  • Developed property brochures and email campaigns
  • Prepared proposals and offering memorandums for real estate projects
  • Helped maintain day-to-day operation of 250 end-user computers, hardware and software
  • Administred Cisco VoIP system
  • Managed the daily system backups for each office 
  • Monitored and supported 35 servers across the company
  • Implemented AV equipment used across the company
  • Developed corporate Intranet to establish internal communications

Education

Graduated2005

Computer Information Systems

Pfeiffer University


Skills

operating systems

  • Windows (XP, Vista, Windows 7 & 10)
  • Mac OS, iOS
  • Windows Server 2003
  • Blackberry OS and Server 

Computer languages

  • HTML
  • XHTML
  • C++
  • PHP
  • CSS
  • XML
  • SQL
  • DAX (Power BI Script)

Applications

  • Microsoft Office
  • Adobe CC 
  • QuarkXpress
  • Silverstripe CMS
  • Wordpress CMS
  • Joomla CMS
  • Cisco VoIP
  • Citrix
  • Power BI

  • MailChimp
  • Pardot
  • Hubspot
  • Silverpop Engage
  • Salesforce Database
  • Netsuite Database
  • Sharepoint
  • SEOMOZ
  • Firebase

  • Microsoft
    Active Directory
  • Microsoft Exchange
  • Constant Contact
  • Google Adwords
  • Google Analytics
  • Google Data Studio
  • Tabsite
  • Jenzabar
  • VM Ware