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Chad Russell

Marketing Communications Manager

  • Charlotte NC
  • 704.813.8056

A versatile Marketing Communication Manager with extensive experience in information technology, project management, email marketing, web development, event and tradeshow planning, brand management and strategic marketing campaigns.

Work History

May 2016Present

Marketing Communications Manager

Duke Energy
  • Develop strategic marketing plan for campaigns, programs and services
  • Establish and manage marketing budgets 
  • Collaborate with business unit managers to develop marketing goals
  • Identify and secure marketing channels and cross-sell opportunities
  • Establish and track campaign metrics including timeline, unique selling proposition, launch information, expenses, goals and ROI
  • Collaborate with Corporate Communications account managers or external agency on the development of marketing collateral 
Feb 2013May 2016

Marketing Manager

TriMech Solutions
  • Manage all company branding and marketing initiatives
  • Completely redesigned and organized company website
  • Developed new social media strategy to increase visibility
  • Plan all email campaigns, company events and tradeshows
  • Track marketing analytics and ROI of all marketing campaigns
  • Manage Marketing budget and develop company marketing plan
Sep 2011Feb 2013

Assistant Manager, Digital Marketing & Ecommerce

Rubbermaid Healthcare
  • Developed new email campaign segmentation strategy to drive product awareness and decrease email opt-out rate 
  • Project Managed the Salesforce and Silverpop Engage integration
  • Created email scoring system to track customer engagement
  • Planned all email and social media campaigns and analyzed statistics for each campaign
  • Designed, built and implemented the website SEO, PPC and Google Adwords plan
  • Maintained the website and implemented new features and strategies 
  • Monitored web traffic and patterns through Google Analytics and SEOMOZ
Mar 2009Sep 2011

Director of Marketing

Pfeiffer University
  • Established the University Marketing department and strategies
  • Developed the University Style Guide to manage university branding guidelines
  • Designed all postcards, informational handouts, flyers, posters, business cards, ID badges, letterhead, and campus signage
  • Manage all online, billboard and radio advertising campaigns
  • Implemented the initial strategy to use Social Media for the Univeristy
  • Designed, coded and analyzed statistics on e-mail marketing campaigns for Undergraduate, Graduate, and Online programs
Jul 2005Jan 2009

Marketing Coordinator / Network Administrator

Colliers Pinkard
  • Developed property brochures and email campaigns
  • Prepared proposals and offering memorandums for real estate projects
  • Helped maintain day-to-day operation of 250 end user computers, hardware and software
  • Administred Cisco VoIP system
  • Managed the daily system backups for each office 
  • Monitored and supported 35 servers across the company
  • Implemented AV equipment used across the company
  • Developed corporate Intranet to establish internal communications



Computer Information Systems

Pfeiffer University


Operating Systems

  • Windows (XP, Vista, Windows 7)
  • Mac OS, iOS
  • Windows Server 2003
  • Blackberry OS and Server
  • Goodlink OS and Server

Computer Languages

  • HTML
  • C++
  • PHP
  • CSS
  • XML


  • Microsoft Office
  • Adobe CC 
  • QuarkXpress
  • Silverstripe CMS
  • Wordpress CMS
  • Joomla CMS
  • Cisco VoIP
  • Citrix

  • MailChimp
  • Pardot
  • Hubspot
  • Silverpop Engage
  • Salesforce Database
  • Netsuite Database
  • Sharepoint 2010

  • Active Directory
  • Microsoft Exchange
  • Constant Contact
  • Google Adwords
  • Google Analytics
  • Tabsite
  • Jenzabar
  • VM Ware