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A marketing communications professional with a focus on building and maintaining strong client relationships through active dialogue and effectively meeting stated objectives.

Work experience

Creative Director

milkdesign studio
  • Worked with Art Director and Partner to develop effective and compelling creative for clients
  • Ensured all creative observed compliance with brand, while meeting stated communications objectives
Mar 2006Mar 2008

Account Director

Ariad Custom Communications
  • Worked with such brands as CIBC, AIM Trimark Investments, ClubLink Corporation, RBC, GMP Private Client
  • Functional responsibility for communications and marketing initiatives as part of integrated client strategies
  • Responsible for defending brand and product integrity
  • Managed team including Senior Account Manager and Account Executive, Managing Editor, Project Coordinator
  • Developed sales forecasts for accounts totaling more than $3 million revenue
  • Oversaw the budgeting, quoting, and invoicing of all work, and accountability for profitability and revenue growth of the account
  • Responsible for retaining and developing business through management of customer contact relationships
Oct 2004Mar 2006

VP Marketing and Sales

Votron Electronics Inc.
  • Worked with the sales team to identify key industry insights and an effective marketing strategy
  • Implemented contact relationship management program with sales team
  • Re-development of company website optimized for search engine results, online promotional campaigns
Apr 2002Oct 2004

Project and Campaign Manager

AIM Trimark Investments
  • Managed integrated marketing campaigns (including collateral, co-op advertising, DM, advertising, on-line advertising, metrics, marketing research, strategic and tactical development, internal communication, and PR; scope between 3 and 24 months, budgets ranging from $50,000 to $500,000)
  • Managed project teams, including graphic designers, copywriters, production managers, PR, research analysts, advertising specialists and product managers to achieve organizational objectives