Clark Gregor

Clark Gregor

Work History

Work History
Feb 2007 - Sep 2009

Project Manager
  • Lead cross-functional teams of designers, editors and production managers in proposing, researching, writing, editing, and designing to complete projects on time and on budget.
  • Managed incorporation of brand identity and messaging into every aspect of print and online materials, including social media, advertising and direct marketing (mail, electronic).
  • Reduced costs by more than 50%, saving $150,000 on the university's largest annual mailing to alumni.
  • Doubled output and grew client base by 17%, managing the ongoing collateral communication needs of undergraduate schools, offices of student affairs, admission, and IT in support of the enrollment, branding, and public relations goals of the university.
  • Improved the bottom line, efficiencies and environmental sustainability by innovating new publication designs and adapting print publications to electronic formats, increasing direct-mail response rates.
Apr 2004 - Jan 2007

Public Information Officer

American University
  • Lead the development of numerous branding projects capitalizing on relationships with reporters and editors resulting in media placements highlighting AU in local and national media including the Washington Post, L.A. Times, Wall Street Journal, Business Week, Associated Press, NBC Nightly News, CBS Evening News, CNBC, and others
  • Executed a crisis-response campaign to generate positive coverage for the university— conducting media outreach and writing press releases to generate more than 90% positive coverage and resulting in a positive front-page story the same day news of the crisis broke
  • Grew opportunities for production companies to film on campus, creating a new revenue stream for the university, bringing in more than $10,000 in the first year
  • Analyzed media outreach and resulting news coverage for strategic planning and reporting
  • Recognized by industry leaders for crisis management—addressing the Vocus user’s conference—and web development—Bulldog Reporter “best practice” design
Jun 2003 - Apr 2004

Editorial Consultant

Library of Congress
  • Managed numerous publication projects with contractors from design to distribution
  • Instituted XML-based publishing system and trained staff to use it; saving annual outsourcing costs of more than $40,000
  • Managed standards-based competitive bid process to contract a public relations firm
  • Developed custom database to manage $2 million in annual publication productions
2002 - 2003


Fleishman Hillard and GPC International
  • Coordinated research, writing, editing and layout of successful new business proposals.
  • Wrote press releases, compiled media lists, and pitched reporters for public awareness campaigns.
  • Analyzed and reported on trade policy challenges between the European Union and the United States.



AU Writing and Analysis Samples