Download PDF

Work experience

Feb 2008Present

Associate Director of Interactive Marketing (Social Networking Platform for PURINA/Meow Mix/Del Monte)

Drive nationwide awareness and build reputation of the Company, collaborating with the CMO and adviser to the Founder - on Web Marketing, Web 2.0 issues. Strategic execution of Interactive Marketing programs designed to drive national and local positive awareness within consumer, business, and news and entertainment media. Oversee Corporate Communication and lead Email Campaigns for market penetration  and strategic social networking growth of the company.

  • Benchmark corporate partnership strategy as Digital branding lead to maintain Mar-Comm team
  • Interface with CEO, CMOand Governing Executive body with strong written and verbal communication. Advice, develop digital marketing strategies and cascade to P&L
  • Increased 30% member base via well planned Social Networking, Email Campaign strategies
  • Establish profit generating businesspartnershipwith ANIMAL PLANET (Discovery Network) on competition researchterminating counterproductive investments andgenerated $1.2 dollars alliance
  • Achieve brand recognition developing  and managing client relationshipswith Fortune 500 clients
  • Develop Media partner relations with NBC, USA TODAY, Ellen show, Today showetc. promoting the Million Dollar Animal Shelter Makeover Contest for 50 states of USA
  • Create content and visuals for aNews & Events Portalfor analysts, press projecting profitability
  • Implement delivery of Online Viral Marketing, form new methodology for Creative Conversion
  • Generate revenue via road shows, WAP(Wireless) Marketingfor pet industries valued $130 Billion
  • CSR efforts strategy planning with PR Agencies for print and web campaigns on B2B, B2B2C platformsWeb 2.0, videos - Online advertising, Ad trafficking using Omniture, Google Analytics
  • Run Digital Media Campaigns for each financial Quarter and Media Buying after analyzing raw data
  • Interface with architects, develop Newsletters for 120,000 members, determine ROI and forecast
  • Oversee Branding, customer relationship liaison to provide measurable strategic digital solutions
  • Introduced WIDGET development for marketing and Ad Operations with DART(Double Click)
  • Developed Promotional Portals(Intranet) and facilitate architecture (UI, AI) with IT teams
  • ImplementedCMS implementation with cross browser (PC, Mac and Mobile) interface producing growth in online communication - promoting cross vertical sales of services and solutions
  • Google Top10 web presence secured by innovative Interactive SEM solutions presented to CIO
Aug 2009May 2010

Director of Marketing

Michael Page International (Client: North Shore Group - NSALA)

Responsible for creative, conscientious leadership working independently and collaboratively. Identify strategic alliance partners, promote new Business Development. Oversee, support operation functions of affiliate marketing and guide all web efforts - Google Analytics, AD Words, PPC, Coremetrics, Omniture, Social Networking(Radian 6, TruPULSE, ScoutLabs) campaigns and SEO.

  • Produce measurable results by effectively managing off-shore/on-shore teams, leading client accounts, driving deliverables and growing the business. Recognized for loyalty marketing and CRM functions. Grow new business building new lines of profitable services and expanded customer bases.
  • Essential accountability: Branding, optimize web member acquisition, retention and activation strategies
  • Provide leadership and oversee content development, prioritization and outbound communications
  • Manage and develop the Web Team; coordinate internal team and agencies; benchmark web leaders to provide best practices; manage and cultivate online web partnerships and sponsorships
  • Help build the Marketing function; integrate with inter company independent operations; project financial reports for direct report including CRM, web analytics, donor analysis and data segmentation
Dec 2005Jan 2008

Asst. Director of Corporate Communications

Instrumental in creating Offshore Marketing Communications Excellence Center for US and Global Delivery. As Executive Management team member collaborated and advised on Internal and External communications issues. Act as Strategic Editor for internal News Media and Press communications. Develop, oversee the execution of marketing programs designed to drive national and local positive awareness within consumer, business, and news-entertainment media. Lead Corporate Communication and PR efforts for North America and Global sectors in South East Asia. Create Strategic marketing solutions for Internet, Global Intranet, Alliance Portals and weekly Newsletters.

  • Develop and maintain corporate alliances with IBM, Hewlett Packard, Cisco, Oracle, etc.
  • Increased Internet/Alliance based communications and new rich media, maintaining traditional direct marketing; increased strategic expertise incurring utilization of cross sales marketing - revenue booking over $340K in strategic consulting to LifeScience client Genentech on Accelerated Enterprise Marketing
  • Marketing-communications executive liaisons for Merrill Lynch - Capgemini World Wealth Report - Print, PR, Marketing, SEO, SEM for global audience as Financial Service leader - deliver on strategic and tactical projectmanagement by creating Mar-Comm BPO function in India for USA & Europe.
  • Played lead role in Interactive Branding and Internal Communications integration for theacquisition of a major Global Financial Service firm (KANBAY) and was responsible for the global roll out for Capgemini's FS organization. Worked with Global Leadership based in Paris, New York and Australia
    • Develop Copy, Proof, layout with Agencies implementing $10.9 million budget "Branding Campaign"
    • Strategically showcase products with VPs and agencies for TV, Radio, Print and Web footprints - PMO
  • Migrate clientele(Wall Street Journal, New York Times, Harvard Business Review) to the digital platform establishing Branded Visual Identity, Knowledge Management/Content Management of SME
  • Executive/Crisis/Internal Communications with strong written and verbal communication for the CEO, CFO, Executive body with advice on vehicle of distribution for 2007 Platts Global Energy Awards
    • Plan and moderate Webcast for the audience of USA, Canada, Mexico providing Thought Leadership
    • Create demand of Webinar in Service Lines, Alliance Partners, Sales and gather/analyze raw data
    • Arrange Convention, Events for Global Sales Officer and develop methodology for Lead Generation
    • Competitor research and Market Intelligence for business process optimization for pharma giant Eli Lilly
    • Launch Client Relationship Technorati CRM campaignswith PR Agencies, Media Acquisition
  • Responsible for Offshore Relationship Management(India, China, Poland): For EU client TXU Energy
    • Establish marketing campaign for each financial Quarter, campaign metrics and KPI's,budget forecast
    • Interface and influence Press Journalists and Business Analysts - Magic Quadrants and Best Practices
  • Architect communications solution for HR challenges with internal augmentation, hiring and attrition
  • Portal (Intranet) development for Duke Energy; CMS implementation, facilitating Blogging with RSS
  • Provided innovative distributed delivery solutions to Alternative Energy Leader Alcatel-Lucent for internal augmentation, Marketing strategy, Web 2.0 and Change Management(M&A)
    • Developed communications, online campaigns circulating over North America, Europe, India
    • Translate executive goals via Ad-serving technologies(DoubleClick DART, Atlas DMT)
    • Introduce Flash streamingAT&T Video Solution for corporate communications as leader
    • Standardized Podcast, Videocast and Blogging for corporate communications as North Americas New Services lead. Vision, Planning and implementing New Web 2.0 Sales Support platform
Jan 2004Dec 2005

Web & Graphic Interface Director

Primary Wave Media and Music (Sony BMG Affiliate)

Lead Marketing team from ground-up forhigh-end broadband web based product development. Develop Key Methodology for Sales Support.Cross platform SEO ranking UI friendly web design for Broadband, Graphics s, Print and Web solutions. Develop online marketing strategies. Deliver High-end Corporate Client Relationship

programs. Media buying via Ad networks and

  • Formulated solutions-based ways to grow web advertising revenue by collaborating with numerous internal constituents - Sales, Product Development, Research, Creative Services, product management
  • Developed Email, online product management campaigns generating 13% more revenue in weeks
  • Brand and Marketed Ad campaigns forTelecom giants like AT&T, Cingular (1.800.SWITCH .NOW campaign), VoIP leader Vonage (Vonage the Movie) etc.
  • Deliver Marketing Services to more than 20 Fortune 500 clients and act client relationship manager
  • Advanced UI systems with cross browser interface producing more than 20% growth in online sales due to new SEO with clients like T.D. Waterhouse, Prudential Financial, etc.
Jun 1999Dec 2003


Computer Arts and Graphics - CAG Inc

Computer Arts and Graphics (Acquired by the Publicis Groupe)

Responsible for client account management, budgeting, managing P&L and generating revenue. Oversee product design production, web design and product management.

  • As web marketing manager supervised team of artists, coordinated with sales to amplify client satisfaction. Detail oriented project management of multiple accounts simultaneously.
  • Successfully launched international web portal, a part of Times International
  • Amplified company growth in New Media of 3D animation - launched products to clients like NEXTEL in the telecom industry, corporate accounts and entertainment industry
  • Commissioned to build Promotional animation for
  • Successfully launched wireless retail chain web site
  • Work with Finance directly on recouping costs for Interactive services/budget tracking/accruals
  • Deliver successful negotiations with Print, TV media due to pragmatic perspective in the application of technology to enterprise business challengesproviding solution bystrategic product launch
  • Leadbranding strategieson customer forums - search marketing on Yahoo Answers, Google API
  • Build news business conversion mechanism from internet traffic. Generated immediate growth of company revenue through E-commerce

Web Livecast Director


Web Design and product service management, Cross platform web hosting SQL 

  • Nominated Web Livecast Director for the Eastern block of National sector
  • Supervised a team of artist, students and volunteers for real time web casting events
  • Provide strategic marketing solutions for the guild on both online and offline campaigns
  • Produced Nationally recognized Magazine for SIGGRAPH 2001 on behalf of SONY
  • Analyze existing products for R&D development and generate case studies
  • Conduct Business Intelligence, prioritize measurably-effective product solutions forecasting ROI

Web & Art Director and Youth Convener

NABC Worldwide

Web Design and product management, Production Design, Monthly News Magazine. Develop key methodology for product syndication and distributed delivery models.

  • Created Convention identity, branding National campaign to match audience expectations
  • Promoted as Art Director to Re-Design and structure corporate identity for better marketing
  • Generated an increase of 75% + Enrollment and revenue by effective product marketing
  • Conduct meetings at Chamber of Commerce, build relation capital delivering presentations
  • Salutations presented by company as Youth Convener of 1999 NABC Conference



New York University



WEB                             -  My ONLINE WEB PORTFOLIO                   - Digital Marketing Portfolio (Banners, Email Marketing, Newsletters)                                    - AUTO -Site UI, AI, Web 2.0 technology Manager                       - BIG 5 IT CONSULTING - Site UI, SEO, Web 2.0 applications Manager                   - PORTAL - Designer with Web matrix           - TOURISM - Site Interface Designer                      - IT BPO - Site Interface Designer, Modulator                             - WIRELESS - Designer with data structure                 - eDATING - Site Interface designer, SEO                                 - IT - Site Interface designer                - FINANCIAL SERVICES - Site Interface designer     - FINANCIAL SERVICES - AI, Site Interface designer             - HEALTHCARE - Designer with data structure ,SEO                                 - COMPUTER HARDWARE - Designer with data structure                             - CULTURE - Designer, SEO    - ENTERTAINMENT - Broadband Interface Designer                             - Painting Blog - Digital Marketing Blog
GRAPHIC - Acrobat, Photoshop, Illustrator, QuarkXpress, ImageReady, In Design WEB MULTIMEDIA - HTML, DHTML, HML, JAVA Script, Dream Weaver, Flash, Fireworks, SQL, QPS, CSS, RSS, PHP, Director, Pagemaker, FrameMaker VIDEO and ANIMATION - Final Cut Pro, AfterEffects, Premiere, AVID, MAYA, SoftImage, 3D Studio Max, SOUND - Garage Band, Sound Forge, MediaBuilder, Peak, SoundEdit
Offshore Delivery, C-Level Client Relationship, P&L Responsibility, High-end Digital Media Marketing, Cloud B2B Corporate Marketing, Executive Communications, BPO, KPO, SEO, Web Analytics, Web 2.0, Alliance Branding, Search Marketing, Social Networking, Strategic Planning, Product Marketing, Sales Support , Thought Leadership, PR and  Media Relations, Improving Customer Experience, Business Development, Account Management, Internet Technologies & Services.  
English (Fluent) Bengali (Fluent) Hindi (Fluent) French (Familiar)



PROFILE: Fortune 1000/500 Executive and Marketing, Communications leader: I have been fortunate to enjoy a diverse, C-level Strategic Marketing management - Corporate Communications career with a Branding Advertising background, instrumental in driving awareness and shaping the reputation of the esteemed companies like Apple, MTV, Sony, AT&T, AOL Time Warner, Wall Street Journal, New York Times, Harvard Business Review, Limited Brands(Victoria's Secret), Merrill Lynch, Thomson Financial, T.D. Waterhouse, Prudential Financial, TXU Energy,  Alcatel-Lucent, Duke Energy, General Motors, Ford Motor Company, BMW Mexico and CAPGEMINI etc. Collaborate as a member of the executive management team, advising on Marketing, Internal and External Communication issues. Developed brands with complete product marketing, corporate identities and worldwide advertisement / PR campaigns utilizing extensive experience of Print, Multimedia and Web design.

Innovation, Web 2.0 Brand Building: Accumulated 14 years of management experience executing integrated digital marketing solutions for entrepreneurial, agency and market leading businesses. I have increased ROI, generated sales leads and institutionalized best practices by means of Innovation, Intimacy and Industrialization in the market place.

SKILLS:  Offshore Delivery, C-Level Client Relationship, P&L Responsibility, High-end Digital Media Marketing, Cloud Corporate Marketing, Executive Communications, BPO, KPO, SEO, Web Analytics, Web 2.0, Alliance Branding, Search Marketing, Social Networking, Strategic Planning, Product Marketing, Sales Support , Thought Leadership, PR and  Media Relations, Improving Customer Experience, Business Development, Account Management, Internet Technologies & Services.


PROFESSIONAL AFFILIATIONS:Member, SIGGRAPH A.C.M.; New York Chapter - Held chairMember, Directors Guild of America - Guest speakerMember, Association of National AdvertisersMember, Direct Marketing AssociationMember, Internet Professional Publishers AssociationMember, Council of Communications Executives of USAMember, International Association of Business Communications