Executive Vice President
Direct report to the CEO; member of the executive team
Responsible for New Product Development, Sales & Marketing
Nexpak, Inc., a portfolio company of Highland Capital Management, is a global manufacturer, marketer, and distributor of media related storage cases and packaging products.
Lead efforts in identifying and assessing new, global business opportunities for Nexpak - highlights include
§Leveraged existing Nexpak IP, initiated new business segments focused on developing security packaging products for the retail and library markets
oManaged industrial design, intellectual property evaluation, engineering and product development
oDeveloped costs and resource requirements
oDeveloped sales and marketing strategy - Formed distributors/reseller agreements
oFull NexAlert business plan presented and approved by Nexpak Board of Directors
oIntroduced SecureCase ONE - one piece, fully enclosed, sliding lock security case for DVD discs
oPrimary target market: libraries, schools and universities
o2009 Forecast: $450,000 - - 2010 Forecast: $675,000
§Initiated and led product development, commercial and marketing efforts in introducing a preloaded, self-contained, ready to play MP3 audio player packaged in a SecureCase ONE media storage case.
oDeveloped licensee agreements with audible book publishers
oDeveloped data integration supply chain partner
oLeveraged existing operational expertise & sales channels to build new revenue stream for business
oTarget industries include Libraries, Schools, Universities, Resorts, Cruise Ships, Government.
o2009 Forecast: $1,690,000 - - 2010 Forecast: $5,200,000
§Repositioned existing product, STACKpak, as an “ECO-Friendly” product and marketed it to Movie Studios for TV catalog and DVD collector series, as well as for video games. http://www.nexpak.com/stackpakvideo/
§Led efforts to closing new business with a major, global software company – new design for customer’s entire product line of media storages cases – 2009 Forecast: $2,250,000 - - 2010 Forecast: $5,400,000
§Co-inventor of novelty submitted for patent July 2008 - ECO-Friendly Polypropylene DVD Case labeled with digital Polypropylene base label.
§Board Member of CDSA (Content Delivery & Storage Assoc.) and active member in leading industry related sustainability efforts with the ESCA (Entertainment Supply Chain Academy).