Head of Marketing BU
Consumer Research, Consultancy
General management ofthe Marketing business unit -50% of total company revenue and profit-, leading client relationship at every level. Leadership of a team of 15 professionals and executives in both, qualitative and quantitative sides of the business.Executive committee member;accountable for BU’s P&L
- Development and execution of strategies aimed to implant a corporate culture aligned with global guidelines, n the context of an integration process of the company with a local one
- Average conversion of 15 clients new clients per year, and development of marketing, cross-selling and loyalty oriented initiatives, that resulted in an aggregated growth of 45 % in less than 5 years.
- Recovery and increment up to 4 times of the local business volume of #1 company global client (P&G), generating learning and good practices capitalized and deployed across Latam region.
- Management of pricing strategy changes that resulted in a profit upturn in excess of 30% sincethe first year in charge of operation.