Ceyda Geylani Çakar

  • Istanbul

Zara / Sn. Accesories Merchandiser



The ability to work in a fast-paced environment and achieve targets

A highly organised, passionate and commercial Multi-product Sourcing & Development Senior with extensive experience in accessories, shoes and bags.

Communication skills

Excellent communication skills and effective working relationships.

Fashion & Trends

"Finger on the pulse" with an excellent eye for trends, detail, shape and proportions

Vendor management

Wealth of experience (+8 years) of sourcing in the Far East and Europe across all accessories incl. bags and shoes.

Strong analytical skills

Complicit in analysing profitability, ensuring profit margins remain competitive and to drive KPI's.

Work History

Work History
May 2014 - Present

Accesories Sn. Merchandiser

Inditex / ZARA
  • Develop and Source Zara Ladies accessories from Turkey Market
  • Negotiate with suppliers and close the order with the best conditions
  • Follow up production and import the goods on the time depends on the season
  • Analyse new season trends with the design team.
Apr 2012 - May 2014

NetWork & Que Brands Accesory Dept. Manager

Ay Marka Magazacılık
  • Preparation of accessories collection in both mens and ladies for the brands Network and Que.
  • I have been key to driving double-digit sales growth and major brand launches while leading brand/product and merchandising strategies.
  • Historical data analysis in sales, colour and quantification accordingly with the sales team.
  • Managing the annual merchandise plan and buy plan.
  • Monitoring latest trends, competition and product developing accordingly.
  • Enlarging the actual range with new items and managing line extension
  • Production follow up and new supplier development.
  • Managing rpt process from data analysis to quantification.
  • Supporting visual merchandising team to maximize the sales.


Dec 2010 - Jan 2012

Buyer And Merchandiser / Accesories

Park Bravo Group
  • Analyse new season trends with the design team.
  • Collection preparing and presentation for selection.
  • Develope business strategies and seasonal assortment plans to maximize the sales and the profit of the brand. Identified opportunities and recommended new products or concepts for department.
  • Performed market analysis, competitive shop and analyzed sales trends to keep abreast of current trends. Obtained feedback from stores to improve product and added to collections.
  • Surveyed new products & suppliers from the international exhibitions & from the internet.
  • Maintained relationships, resolved issues and conducted final negotiations with significant suppliers as necessary (domestic and overseas).
  • Approved final product collections, order quantities by considering inventory management, costing and delivery dates.
  • Followed up the sales from the stores in order to keep the product permanency and formed the orders accordingly.
Jan 2010 - Dec 2010

Buyer And Merchandiser / Koton Accessories

Koton Magazacılık
  • Trend Analysis and Creating Collection
  • Follow up production and import the goods on the time depends on the season
  • Responsible to arrange all buying process
  • Improve collections with new ideas
  • Determine retail prices and mark-up
  • Reporting and analyzing accessory sales performance for all Koton Stores
  • Finding new producers from fareast and local market
  • Responsible from all Koton new projects in accessory departmant (Marketing Research, collection, ordering, Buying and merchandising)


May 2009 - Jan 2010

Area Product Manager / Foreign Countries

Koton Magazacılık
  • Preparing and Analyzing daily, weekly and monthly sales reports in country and area terms ( > 40 stores)
  • Stock management
  • Budget Planning
  • Trend analysis and ordering
  • Shipment Planning
  • Visiting and auditing stores in country terms
  • Creating collectıon for Middle East / Searching and İmproving collectıon for Koton Middle East
Feb 2008 - May 2009

Claire’s Merchandiser

Shaya Magazacılık
  • Ordering and buying products (USA)
  • New line/ Cosmetics buying and merchandising (Domestic Market)
  • Following up shipment and delivery dates of merchindise
  • Preparing and Analyzing daily, weekly and monthly sales
  • Stock management and taking necessarly actions
  • Stores Feasibility & Budgeting
  • Planning and organizing discount day
  • Follow up order,shipping and refundments
  • Designating store's seasonal targets
  • All marketing activities
Feb 2007 - Feb 2008

Strategic Plannig Asistant

Benetton Giyim San. Ve Tic. A.S.
  • Daily and weekly sales performance reports
  • Stores feasibility
  • Supporting functıon on budgeting
  • Organizing discount days
  • Follow up order,shipping and refundments
  • Designate store's season targets


Oct 2001 - Jun 2006

Econometrics & Statistics

Marmara University
1998 - 2001

High School

Bilfen College
1994 - 1998

Ümraniye Anatolian High School


2010 - 2011


Buying and Merchandising
2003 - 2004

Dean College Boston, USA

Language Development & Business Management Essentials
2002 - 2003

Pronto İtalia

Spanish / Language Development

Personal Info

  • Birth Date: 25-08-1983
  • Activities: İce skating, Skiing
  • Martial Status: Married


  • Adnan Demirayak – Koton / Director
  • Eray Aydınoğlu – Shaya Group /Area Manager
  • Arzu Ö;zerdem – Prime Mall / General Manager
  • Şebnem Ensari – Benetton / Head Of Str. Plannig
  • Ceyda Şener – Director / Network & Que / Ay Marka Mağazacılık