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Summary

Experienced strategist, helping brands define and communicate their story with customers and employees.   

I offer a unique blend of strategic insight and creative direction that drives business growth.

As a brand strategist: I act as a guide to businesses, helping them discover their purpose and express it through the work they do every day.    

As a creative director/copywriter: I dig deep to understand people, trends and culture, looking for ways to connect through ideas.

As a leader: I strive to be like a player/coach, working hard and focused, staying cool under pressure, encouraging team members, listening intently, asking questions, creating with fervor and laughing often. I have managed and hired creative teams, bringing together the best to produce everything from TV spots and web sites to online/offline marketing campaigns.

Work History

Sep 2004Present

Principal, Strategist/Writer

Preface Studio

Owner and lead strategist/writer for small and large companies, either directly or as agency consultant. Specialties: Branding | Strategy | Content Marketing

May 2000Sep 2004

Senior Copywriter

Off Madison Ave

The first writer on staff and member of the core team responsible for growing the company from a 7- person startup to  50+ employee award-winning agency in just 4 years. Accounts: VIACK, JDA Software, Arizona Technology Council, NYPD Pizza, PeiWei, PF Chang's

19982000

Copywriter

Cramer-Krasselt

Concepted and wrote for accounts: Crystal Springs Bottled Water, Phoenix Symphony, Salt River Project and Culligan

Portfolio

Fortune 500s to small businesses - a passion for crafting brands and communications that resonate. See full portfolio at  mcmurtriecreative.com

Education

  • MA, Liberal Education,  St. John's College 
  • BA, History,  U.C. Berkeley