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Ability to speak and write French, have worked and lived in France

Work experience

Sep 2012Present

EMEA New Business Development

PNI Digital Media Inc

PNI Digital Media Inc, based in Vancouver, British Columbia have had real success in the English-speaking retail market place.  As part of the strategy a global view of the market was initiated and my brief was to research, engage and actively sell the products and services of the company.As European Sales Director, I instigated a omni-channel approach to a wide range of international retailers e.g. Coop Norge (Norway), Argos Retail (UK) and DirektMarkt (Germany). The omni-channel solutions consist of web, kiosk, mobile, tablet and e-books.My market entry strategy consisted of creating a wide-range of sales and marketing collateral in the native languages of 7 countries.  From my international experience, I engaged with knowledge stakeholders and proven network of contacts, and created accurate country data for the company's target market.References to my skill sets and abilities on request.

Mar 2007Aug 2012

Managing Director and Founder

Mediatoolbox Limited

• Company develops and integrates multiple technologies to create innovative and profitable solutions for end customers. Please see below instances of our success. • €400,000 Internet software sales to the European Media Industry over four year period selling direct via traditional sales channels such as cold calling, International exhibitions and customer referrals. • Created business proposition, led development, presented and won trust of three worldwide partners, International Rugby Board, IMG Media, and Getty Images to participate in the first online themed official book creation system for the 2011 Rugby World Cup for print on demand offer to marketplace B2C,B2B. €200,000 net profit for participants. • Devised online business proposition to add value and complement digital print hardware sold worldwide by European vendor. Involved UK Government agency in marketing and selling solution worldwide in unique business partnership. Only single director company qualified for Overseas Marketing introductory program in the South East of England. • From startup in Europe developed significant sales pipeline for US based software Development Company $240.000. Created sales strategy and secured several “blue riband” sales within an eighteen month period. Company was then purchased by largest graphic arts company in the world and owners secured significant financial benefit. • Hired by largest Media Group in France on consultancy contract to develop online Marketing system, developed and project managed design and roll out of system over an twelve month period.

Jun 2002Dec 2007

European Sales/Business Development Director

Httprint Limited

Start up, created complete business proposition combining print management and procurement with Web applications/internet/ASP technology.  Created revenue streams worldwide based on print procurement and Print Management, developed market both in sales and added value to clients.  Created internal an external processes to maximise profit. Mentored personnel and developed individuals to address skills and company growth.  Created internal systems and processes.  Nil to £9.5 million in a four and a half year period. High net profit margins.  Company purchased by Polestar GroupReferences to my skill sets and abilities on request.

Feb 1997May 2002

Chief Operating Officer

Impact Creative Technology

Developed from start up European sales and production business, manufacturing high-value brand protection products for global organisations. Developed market share by innovation and service. Promoted to USA Denver Group Office. Instigated complete review of business on commencement, developed internal systems and processes to gain maximum efficient use of labour, devised and created new marketing strategies and developed new products and services to complement existing technology.  Devised for each employee career path based on company performance.  Company performance on leaving net $1.2 million profit on $12 million dollars turnover.


Pearse Caferky

Susan WrightPrint and Paper MonthlyWhitmar Publications30 London RoadSouthboroughTunbridge WellsKent TN4 0RE

24th March 2009People in Print Smart Business Awards 2009

Digital Print Category Nominee: Tony O’ Neill, Director, Mediatoolbox

Dear SusanTony came to us three and a half years ago and shared his vision of the future of digital printcompanies and what would be needed to be develop that vision. We would need to both offer newservices and products to our clients but also have the tools as regards the sales and marketing ofthe company to make sure we grow the business and have a sales and marketing strategy toencompass these new products and services.Over the last three and a half years Tony has frankly transformed the company both from day to dayproduction perspective and has made us all aware of the critical importance of marketing andselling the company in a very competitive environment.Tony has developed with us over the period a powerful web to print system in conjunction withtotally redeveloping our web site both to reflect the new marketing strategy and to equip thecompany with Internet based marketing tools to cost effectively start the process of selling ourservices to new prospects via the Worldwide web.As you can imagine to be able to achieve this Tony has to be in our opinion, gifted, motivated andtotally committed to the success of his clients. As we have worked with him over this period of timewe want to make other companies aware of the capability of Tony and his software partnerships andhis personal drive and commitment, Tony does not do 90%’s!The software tools have all been developed from scratch from software developers all over theworld. He found, negotiated, project managed and implemented the whole toolbox of solutionswithin our company and we are now reaping the benefits of both our investment and his imaginativevision.To give you a instance of some of the tools now available to us we can very easily now create aonline enewsletter link to a internal client database and send it out via the web so that our companypresence can be constantly communicated to our present and newly targeted sales prospects. Onour web site we can easily view the result of that enewsletter, how many prospects actually read it,how many viewed our web site and so on.To me as a Creative Director of the company the results of Tony’s efforts have been outstanding and Iwould like to nominate him for this award. He thoroughly deserves in my opinion to be shortlisted sohis innovative ideas and developed solutions can assist the rest of the industry._____________________________Pearse Cafferky

Kevin Jampole

To whom it may concern

Kevin Jampole VP Sales PNI Digital Media


Direct Mobile 001 604-7619502

"I worked with Tony who reported to me directly at PNI Digital Media. Tony had sole responsibility for our expansion into Europe; identifying, qualifying and presenting to new accounts across both social and economic borders. Tony's Business Development skills make him a natural Hunter who is completely comfortable creating engaging business propositions, researching the market targeted, prospecting, including cold calls, and directly opening new doors for business for PNI Digital within the European, Turkish and Russian marketplace. Tony has also a wide range of high level government contacts which enable him to leverage both substantial cost savings for the company as regards travel, subsistence, and general sales and marketing costs and access to a wide range of critical sales expertise within each target country so that PNI can go to market at really a fraction of the cost normally involved in this process. Tony is open-minded, has good business acumen and is able to be pragmatic about individual opportunities and the business as a whole. His experience selling internationally allows him quickly to sum up the opportunity and start the process to close or not.Tony is also an excellent communicator and experienced in working autonomously.

Tony brings a wide knowledge of the Internet with respect to the benefits to customers, whether B2B or B2C. This encompasses e-commerce, inbound marketing, digital technology as whole and he engaged well with senior decision makers to deliver new business for PNI Digital Media. If you are looking to understand the European market, develop new business from an early stage position, and want to have on board a totally committed, highly motivated professional international salesman I would recommend Tony for that position.