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Summary

8+ years of experience developing and maintaining marketing campaigns across B2B manufacturing, advertising, higher education, and non-profit organizations. Responsible for new business development support, digital marketing, social media, web design, presentations, project management, event management and budgeting. Utilizing Google AdWords, Adobe Creative Suite, MS Office, Hootsuite, etc.

Software

  • Google Analytics
  • Hootesuite
  • Adobe Creative Suite 
  • Microsoft Office Suite
  • Prezi
  • Salesforce / CRM
  • Web Design
  • Photography (Moderate)

Professional Experience

August 2018
Smart Start of Mecklenburg County

Marketing Communications Manager (Contract Position)

  • Serving as Public Education Manager to increase public awareness of the importance of childhood development; enhancing community leadership and initiating collaboration among stakeholders; increasing public knowledge and access to services for young children and their families)
  • Coordinating the organization’s external communications through all available media; publishing articles, videos, publications, programs and events Online to increase visibility
  • Monitoring social media and pushing content to effectively reach various demographics across multiple geographical areas
  • Working with various agencies and organizations to develop and promote activities that support children and families
  • Serving as marketing liaison between Mecklenburg County and funded program initiatives (MECK Pre-K)
  • Engaged with cross functional departments to achieve end results
  • Managing the Public Education budget and reporting expenses
  • Helping to identify potential sources of funding and providing marketing support to complement grant proposals for various programs in the Organization
2018Present
University of North Carolina at Charlotte

Adjunct Professor

Public Relations Writing (COMM 32405) - an undergraduate course in the Communications Studies Department; helping students develop the professional-level writing skills expected for entry-level public relations practitioners. Students learn through representative and real scenarios. This course also addresses the basics of research and planning tactics essential to the PR process.

Aug 2017March 2018
HARTMANN GROUP (USA)

Marketing Communications Coordinator (Contract Position)

Industry: Global Healthcare

  • Developed marketing communication materials and selected appropriate mediums for each marketing initiative
  • Helped oversee the management of multiple, complex projects 
  • Led the regulatory approval process with the communications team
  • Supported both product knowledge and training for internal and external customers, as well as new product launch teams
  • Utilized social media to amplify the HARTMANN USA brand and messaging
  • Developed ways to leverage data
  • Assisted product managers with sales forecasting, budget management, pricing optimization, and marketing initiatives (ROI and payout analysis)
  • Created PowerPoint sales presentations, managed development process and preparation, and coordinated delivery of sales presentations with supporting documents (marketing collateral)
  • Advised sales and management teams on best practices for industry standards and provided direction on proposal content to support overall messaging and delivery
  • Demonstrated in-depth knowledge of industry/market trends, the competition and customer dynamics; collaborated with remote teams
  • Developed strategic and measurable  marketing plans, through internal and external media channels, that align with the business goals, objectives and brand guidelines of the corporation
  • Dual Role: Executive Assistant to the President & CEO
2016Present
Queens University of Charlotte

Adjunct Professor

Integrated Strategic Communications -

The James L. Knight School of Communication; Public Relations and Marketing Course for Undergraduate Studies

(Part-time)

May 2015October 2016
The McClatchy Company

Digital Lead Marketing Specialist

Rock Hill, SC and Charlotte, NC

Implemented appropriate marketing strategies that were necessary to grow business for various advertisers, to include real-estate, automotive, legal and retail clients

  • Served as corporate/agency leader in digital marketing 
  • Incorporated integrated marketing strategies to build and execute campaigns - to include paid search, display, video and mobile marketing
  • Helped create agency/corporate brand awareness
  • Developed new quality business relationships
  • Developed reports for risk management in response to proposed marketing campaigns
  • Developed base draft pitch and sales documents for business development; executed requested edits and provided support in finalizing documents 
  • Worked with design team to create graphics for proposals, executive summaries and sales presentations
  • Identified opportunities within the greater Charlotte areas
  • Educated clients on effective marketing solutions available through the company
  • Advised clients on the need for community partnerships and engagement
  • Measured the success of campaigns with key performance indicators
  • Attended networking functions to build business-community relationships
  • Created initial and post-marketing proposals
  • Tracked the impact of active marketing campaigns
  • Utilized the customer relationship management (CRM) portal
August 2014Apr 2015
University of South Carolina Alumni Association

Integrated Marketing Communications Coordinator

Columbia, SC

  • Organized marketing, membership, communication and data processing
  • Supported strategic public relations programs
  • Maintained effective marketing strategy via news release, social media posts, event coordinating and web based communications
  • Developed reports for risk management
  • Joined team meetings with campus partners to discuss the flow and overview of upcoming events
  • Internship required for USC Graduate Program
  • Active Member
2014Present
Celesia Faith Marketing & Events, LLC

Owner + Creative Director

North Carolina and South Carolina

  • Planning and implementing marketing strategies for small businesses and faith-based organizations - to include branding, advertising, design production, website layouts, and organizing social media
  • Event management for corporate and formal affairs; includes planning with an unrelenting level of style and a focus on specific details
  • Previously led proposal development meeting and collaborated with attorneys and subject matter experts; developed language, retrieved and analyzed data to compile information and design supportive documents to support a contractual agreement with clients 
May 2014January 2015
The Crawford Austin Agency

Public Relations Coordinator

Columbia, SC

  • Prepared promotional materials for agency clients
  • Maintained an appropriate communication strategy for various clients
  • Helped manage event budgets (accountable for invoice reconciliation, receipt requests and expense allocation)
  • Researched media coverage and fresh story ideas
  • Pitched news stories to the local media
  • Served as the agency liaison in various community projects
  • Internship required for USC Graduate Program
Jul 2012Apr 2014
University of South Carolina Department of Psychology

Graduate Program Coordinator

Columbia, SC

  • Coordinated student services for three doctoral programs and two masters programs
  • Responsible for creating the agenda, planning and executing 3 faculty [admissions] conferences and 3 graduate student orientations –  to include a general session, educational forum, human resources background and explanation of course curricula
  • Managed web-based marketing and recruitment
  • Organized a strategic data system for faculty, staff and students
  • Worked closely with superiors across the department to communicate program and event highlights across social media
Aug 2011Jul 2012
University of South Carolina Division of Human Resources - Employment Office

Office Manager

Columbia, SC

  • Updated job postings in the online application portal
  • Researched job openings for unqualified applicants
  • Processed all hiring paperwork for new, full-time employees
  • Corresponded with Salary Administration and HR Benefits to secure the benefits package for new employees

Certifications

Jan 2017
Hubspot Academy

Inbound Marketing

Skilled in Inbound Methodology; tested on best practices and capable of applying them to attract strangers, convert visitors, close leads and delight customers

Aug 2016
Ad Mall Pro

Sales Intelligence Leader for Local Media and Digital Marketing

Selling smarter with preparation tools for revenue growth opportunities

Leadership, Research & Community Service

February 2018
The HARTMANN GROUP (USA)

2018 National Sales Meeting, Tampa, FL 

Corporate event planning responsibilities:

  • Met with the company leadership team, executive leaders, external agency representatives and on-site staff to communicate the purpose of the national sales meeting 
  • Planned the scope of the event, including times, locations, and costs
  • Solicited bids from venues and service providers (including, photographers, chauffeurs, formal dining and entertainment)
  • Coordinated event services such as rooms, transportation, and food service
  • Monitored event activities to ensure corporate leaders and event attendees were satisfied
  • Maintained travel and expense budgets across departments; reviewed event bills and approved payment
Jan 2016Jan 2016
Foresight Research

Market Researcher

Asheville, NC, Biltmore Estate

Field study for Volkswagen of America, Inc.

Aug 2014Dec 2014
South Carolina National Guard

Integrated Marketing Campaign        

Columbia, SC

  • Researched and proposed new recruitment efforts
  • Outlined an effective communications strategy
Oct 2015Oct 2015
TIAA-CREF

Web Analyst

Charlotte, NC

  • Market research (field study) for online marketing
  • See new corporate website for TIAA-CREF.

Education

  • Master of Mass Communications - Journalism & Integrated Marketing Communication

       University of South Carolina, Columbia, SC  

  • Bachelor of Arts - Criminology & Criminal Justice

       University of South Carolina, Columbia, SC