"My qualifications best position me to assist in leading a creative team in interactive branding. Know that I bring creative direction blended with traditional media and hands-on commercial arts skills.
My candidacy brings much experience in this industry. For example, at Netscape, my team inherited the brand and I was charged with redesigning all aspects of Netscape. I sifted through all existing branding materials and logo asset files; identified all existing and possible implementations of the brand mark in browsers, Channel Portals, ISP applications and in the Netscape print and broadcast marketing campaigns -- successfully redesigning and strengthening the brand!
Additionally, I directed my team in the systematic redesign of all Netscape logos, icons, branding elements and all style guide documentation. I performed the actual logo redesign. The browser application was the first product we launched with the new branding, followed immediately by the Netscape Network and then the ISP (Internet Service Provider). The project entailed many different graphic assets, formats, and support documents-- all of which were tightly controlled and distributed by my team under my leadership. We continued to be the single distribution point for all Netscape products and branding elements."