Strengthened Netscape's TM brand and product suite by steering global re-branding initiatives: Designed and managed browser, portal, media channels, print, and broadcast campaigns.
Directed a creative team of up to 20 in branding development: captivating branding elements (logos, marketing materials, video/broadcast, signage). Developed styleguides and documentation for Netscape TM brand, adopted by the entire AOL/TimeWarner TM organization.
Provided creative vision and strategic direction to UI designers on global re-brand, redesign, and launch of AOLTM International Portals. Developed customized, alluring, and memorable branding elements, design components, modules, styleguides, specification documentation for deployment of portal aesthetic and structure for over 120 individual properties.
Partnered with off-shore creative development team and individual country managers, aligning efforts to protect brand consistency, preserve original logo designs, and deploy site launches.
Directed a team of UX designers in AOL TM Shortcuts to develop consumer benefits and retention product and brands. Communicated a clear creative vision; built high-performance, cross-functional teams, anticipating emerging technological advances and usage needs.
Developed logo, messaging, usability models and specifications documentation for Engineering.
Directed design of all branded promotions for Web, Print, DirectMail, and consumer materials.
Conceptualized and execute creative branding ideas that increased success and profitability via the out-of-the-box ideas and action-provoking design methods.