Interactive Marketing Manager
- Drive interactive strategy across Financial Systems businesses in the Americas
- Communicate and employ best in class internet marketing practices to multiple business units
- Provide strategic recommendations, guidance and support on all aspects of interactive marketing including but not limited to Web site enhancement, online communities, e-mail marketing, online advertising and search engine marketing.
- Help maintain the quality and consistency of product Web pages through Web best practices and content revision.
- Assist industry marketing teams with the development and implementation of microsites in keeping with the overall Web strategy. Use Web analytics to drive and measure the success of Web activities.
- Expand SunGard’s creative asset inventory through managing the creation of interactive assets including Flash, video, podcasts, etc.
- Research and implement the effective formation and fostering of online communities and collaboration.
- Work closely with European shared services Interactive Marketing Manager and Corporate Marketing team to ensure brand consistency, messaging and strategy across all of Financial Systems, globally.
- Develop and execute innovative methods of leveraging interactive marketing tools and techniques to advance SunGard’s brand.