Christian Small

• Drive interactive strategy across Financial Systems businesses in the Americas
• Communicate and employ best in class internet marketing practices to multiple business units
• Provide strategic recommendations, guidance and support on all aspects of interactive marketing including but not limited to Web site enhancement, online communities, e-mail marketing, online advertising and search engine marketing.
• Help maintain the quality and consistency of product Web pages through Web best practices and content revision.
• Assist industry marketing teams with the development and implementation of microsites in keeping with the overall Web strategy. Use Web analytics to drive and measure the success of Web activities.
• Expand SunGard’s creative asset inventory through managing the creation of interactive assets including Flash, video, podcasts, etc.
• Research and implement the effective formation and fostering of online communities and collaboration.
• Work closely with European shared services Interactive Marketing Manager and Corporate Marketing team to ensure brand consistency, messaging and strategy across all of Financial Systems, globally.
• Develop and execute innovative methods of leveraging interactive marketing tools and techniques to advance SunGard’s brand.

Client Management

• Manage online marketing campaigns and activities for BearingPoint Financial Services, Solutions and Careers teams.
• Conduct weekly client meetings to review web needs and overall interactive strategy.
• Help customize presence on www.bearingpoint.com including features and campaign pages.
• Set-up contract and database for users and business units with third party e-mail/CRM vendor.
• Help design integration architecture, e-mail templates and reports for databases.

Social Media

• Present to industry and solutions groups on the importance of social media and help develop strategies on how best to utilize social media for their industry.
• Mentor BearingPoint members on social media benefits and pitfalls. Set-up and manage design, users and posts for BearingPoint's New Thinking Blog.
• Responsible for blog migration from wordpress.com to hosted platform.

Facebook

• Created and manage BearingPoint fan pages: Corporate and Student and Recent graduates.
• Member of team that was the first consulting company to do 3rd party user research utilizing Facebook by asking end consumers how to make their banking experience better.
• Created Facebook contest around Green IT including managing application development, advertising and group component.
• Compose periodic messages to BearingPoint's more than 1,000 fans to keep apprised of company news.
• Integrate Facebook page with BearingPoint Blog, YouTube channel and del.icio.us account.

On-line Advertising

• Develop and monitor Google adwords campaigns for Financial Services and Solutions groups.
• Optimize campaigns for ad text, landing page relevance and CPC variables.
• Conduct weekly meetings with Google and clients to review analytics reports and provide optimization suggestions to maximize campaign effectiveness.

Interactive

• Defined content type definitions and workflows for content management system.
• Managed content migration and archiving for thought leadership pages.
• Set-up BearingPoint YouTube channel including video upload, tagging and syndication.
• Mentor Interactive Marketing Specialist on page creation, site design and online marketing activities.
• Integral member of team that redesigned www.bearingpoint.com.

Internet

• Responsible for daily maintenance and uploads on gophila.com including design and development of new pages, sections and graphics.
• Managed and monitored gophila.com web server space, logs, access, domain names and performance.
• Composed and researched information for stake holder, web traffic and web marketing reports.
• Coordinated and trafficked creative and monitored half million dollar budget and results for internet advertising campaigns.
• Set-up, downloaded and managed database of more than 70,000 gophila.com subscribers; program and orchestrated all e-newsletters to subscribers.
• Contributed to strategic planning of gophila.com including site developments and online presence.
• Process invoices and maintain departmental budget.
• Technical lead on new Content Management System; throughout RFP process, vendor selection and implementation.
• Managed outside vendor relationships and orientate new web staff to office and departmental needs and procedures.

Technology

• Managed the relationship with outside technical support team; oversee their bi-weekly onsite service call.
• Researched and recommended office software and hardware purchases.
• Perform daily back-up of network servers
• Set-up and manage GPTMC e-mail accounts.
• Assisted with staff A/V, technical and presentation needs.
• Assisted in budgeting for and performing end of the year audits on GPTMC's IT infrastructure; including contingency plans for data recovery in case of emergency.

• Assisted in website content, concepts and cultivation of users for commercial real estate b2b system.
• Solicited new advertisers through creation and distribution of fax campaign.
• Managed various databases, of subscribers, advertisers and website users.
• Responsible for administration of employees' email accounts and upkeep of local computer network for office.