Work History

Work History
Apr 2009 - Present

Interactive Marketing Manager
  • Drive interactive strategy across Financial Systems businesses in the Americas
  • Communicate and employ best in class internet marketing practices to multiple business units
  • Provide strategic recommendations, guidance and support on all aspects of interactive marketing including but not limited to Web site enhancement, online communities, e-mail marketing, online advertising and search engine marketing.
  • Help maintain the quality and consistency of product Web pages through Web best practices and content revision.
  • Assist industry marketing teams with the development and implementation of microsites in keeping with the overall Web strategy. Use Web analytics to drive and measure the success of Web activities.
  • Expand SunGard’s creative asset inventory through managing the creation of interactive assets including Flash, video, podcasts, etc.
  • Research and implement the effective formation and fostering of online communities and collaboration.
  • Work closely with European shared services Interactive Marketing Manager and Corporate Marketing team to ensure brand consistency, messaging and strategy across all of Financial Systems, globally.
  • Develop and execute innovative methods of leveraging interactive marketing tools and techniques to advance SunGard’s brand.
Aug 2005 - Apr 2009

Senior Campaign Specialist

BearingPoint Inc.

Client Management

  • Manage online marketing campaigns and activities for BearingPoint Financial Services, Solutions and Careers teams.
  • Conduct weekly client meetings to review web needs and overall interactive strategy.
  • Help customize presence on including features and campaign pages.
  • Set-up contract and database for users and business units with third party e-mail/CRM vendor.
  • Help design integration architecture, e-mail templates and reports for databases.

Social Media

  • Present to industry and solutions groups on the importance of social media and help develop strategies on how best to utilize social media for their industry.
  • Mentor BearingPoint members on social media benefits and pitfalls. Set-up and manage design, users and posts for BearingPoint's New Thinking Blog.
  • Responsible for blog migration from to hosted platform.


  • Created and manage BearingPoint fan pages: Corporate and Student and Recent graduates.
  • Member of team that was the first consulting company to do 3rd party user research utilizing Facebook by asking end consumers how to make their banking experience better.
  • Created Facebook contest around Green IT including managing application development, advertising and group component.
  • Compose periodic messages to BearingPoint's more than 1,000 fans to keep apprised of company news.
  • Integrate Facebook page with BearingPoint Blog, YouTube channel and account.

On-line Advertising

  • Develop and monitor Google adwords campaigns for Financial Services and Solutions groups.
  • Optimize campaigns for ad text, landing page relevance and CPC variables.
  • Conduct weekly meetings with Google and clients to review analytics reports and provide optimization suggestions to maximize campaign effectiveness.


  • Defined content type definitions and workflows for content management system.
  • Managed content migration and archiving for thought leadership pages.
  • Set-up BearingPoint YouTube channel including video upload, tagging and syndication.
  • Mentor Interactive Marketing Specialist on page creation, site design and online marketing activities.
  • Integral member of team that redesigned
Jul 2001 - Aug 2005

Technology Manager

Greater Philadelphia Tourism Marketing Corporation


  • Responsible for daily maintenance and uploads on including design and development of new pages, sections and graphics.
  • Managed and monitored web server space, logs, access, domain names and performance.
  • Composed and researched information for stake holder, web traffic and web marketing reports.
  • Coordinated and trafficked creative and monitored half million dollar budget and results for internet advertising campaigns.
  • Set-up, downloaded and managed database of more than 70,000 subscribers; program and orchestrated all e-newsletters to subscribers.
  • Contributed to strategic planning of including site developments and online presence.
  • Process invoices and maintain departmental budget.
  • Technical lead on new Content Management System; throughout RFP process, vendor selection and implementation.
  • Managed outside vendor relationships and orientate new web staff to office and departmental needs and procedures.


  • Managed the relationship with outside technical support team; oversee their bi-weekly onsite service call.
  • Researched and recommended office software and hardware purchases.
  • Perform daily back-up of network servers
  • Set-up and manage GPTMC e-mail accounts.
  • Assisted with staff A/V, technical and presentation needs.
  • Assisted in budgeting for and performing end of the year audits on GPTMC's IT infrastructure; including contingency plans for data recovery in case of emergency.
Oct 2000 - Jul 2001

Advertising Coordinator

Commercial Realty Review Magazine and
  • Assisted in website content, concepts and cultivation of users for commercial real estate b2b system.
  • Solicited new advertisers through creation and distribution of fax campaign.
  • Managed various databases, of subscribers, advertisers and website users.
  • Responsible for administration of employees' email accounts and upkeep of local computer network for office.



Computer Skills

Microsoft Office, Photoshop, Dream weaver, HTML, Flash, XML, Acrobat, FTP, Soundforge, FTP, Google Adwords, Google Analytics, Internet Applications and Services, IIS, Microsoft Exchange, Vignette CMS, Vignette Dialog, WebTrends, Windows Server, FrontPage, Adobe Image Ready


I am an interactive marketing professional with experience in a broad range of online marketing techniques and activities. I have orchestrated campaigns leveraging my expertise in marketing, online trends, technology and social media.  I am interested in using my knowledge of interactive marketing, website design and development to help organizations get the most out of their online activities.


Interactive Media Award - Outstanding Achivement Consulting

2007 Silver Beacon Award - Outstanding Contributions to BearingPoint