Summary

-Bi-lingual (Spanish/English) – speak, read, write

-Experienced in B2B and B2C sales techniques

-CBS Outdoor business development sales <$100k

-Experienced in client relationship management

-Corporate experience utilizing AP Style

-Skilled in campaign development

-Proven leadership skills as PRSA Board of Director

-Experienced in primary/secondary market research

-Freelance writing for international publication

-Experienced in public relations writing: press releases, news features, photo opportunity sheets, video news releases, pitch letters, speech writing, and scripts

-Experienced in social media optimization

-Re-developed State Farm Marketing website

-Corporate marketing event support

-State Farm marketing/advertising writing

-Skilled in developing materials on complex issues

Work History

Work History
2011 - Present

Feature Writer

The Comic Bible

·Point of contact for all Central Florida writing materials for quarterly publication.

·Independently develops articles, identifies opportunities, conducts interviews and writes for web and magazine.

2011 - Present

Marketing Associate

State Farm Insurance

·Point of contact for all bi-lingual marketing communications.

·Manages the execution and evaluation of community engagement programs, including the solicitation and coordination of internal volunteers from Executive, Management and Professional level employees.

·Primary point of contact for all marketing efforts exceeding$1mil in total budget dollars for the Florida Zone.

  • Develops and manages campaign analytics to define Florida Zone ROI and consumer behavior trends.
2010 - 2010

Public Affairs Associate

State Farm Insurance

·Utilized market analysis to identify appropriate communication channels and tools.

·Contributed to copy editing, proofing and content layout for internal publications.

  • Developed internal articles, identified subject matter experts, conducted interviews, and communicated information concisely and effectively in writing.
2008 - 2010

Human Resources Associate

State Farm Insurance

·Drafted memos, FAQ/ fact sheets, power point presentations, proposals and letters for Florida Zone initiatives.

·Researched and developed strategic branding campaign plans and proposal, which included the execution of community engagement programs in Central Florida community.

·Consistently identified opportunities for efficiency within recruitment processes.

·Communications chair for Florida Zone’s United Way fundraising campaign, as well as volunteer coordinator.

·Implemented issues management training regarding Florida’s political environment in relation to State Farm’s core business.

2007 - 2008

Advertising Account Executive

CBS Outdoor

·Recruited by General Manager based upon high quality customer service and proven ability to build rapport.

·Cultivated new business through cold calling, referral follow-up, Chamber of Commerce and networking events.

·Produced content, proof read and edited language in contracts, marketing materials and final design of products.

·Increased sales by $52,000 annually within first month by securing contracts for ad spaces that had not been sold in more than a year.

2005 - 2006

Public Relations / Marketing Intern

Orlando Predators Arena Football League

·Negotiated and executed local, national and corporate sponsorship agreements.

·Created and coordinated in-game promotions, game day scripts, sponsorship tie-ins, and special events.

·Assisted with content writing for external communications.

2000 - 2005

Sales Representative

Gulf Coast Insurance, Inc.

·Created all writing and collateral materials for agency and specific business lines, including drafting of the agency’s mission, vision, logo, advertisements, and internal manual.

·Increased customer service efficiency by 77% within the Hispanic Market.

·Assisted in the development and implementation of an advertising campaign that increased quote inquiries by 21% and increased sales of homeowner’s policies by 9%.

2005 - 2005

Public Relations Intern

Global Spectrum

·Primary intern responsible for Hispanic marketing and promotional efforts.

·Assisted in the writing of press releases, news features, articles and email communications.

·Developed integrated plans that increased community awareness and involvement by 8% for events.

Education

Education