Printing tool Download PDF


Marketing and communication manager of advertising agencies and selective brands. Definition and implementation of operational marketing strategies, product development (including related marketing mix), communication strategy, media relation.

Work experience

Jan 2008Present

General Manager - International Marketing

The Tap Cap Co (WasserMaxx, Tri Top and Aquellness brands)

- Development of international marketing and communication strategy - Marketing responsible for a new product/division launch- Development of marketing mix tools- Conception and management of company website, shop online included- Information and strategy co-ordination versus Italian, France, Germany, Nordic and New market marketing teams- Pr and communication activity development via an external agency partner

- Management of a team of 5 people + 2 external consultants

Jun 2006Dec 2007

Marketing and Communication Manager

Wassermaxx Italia (the Tap Cap Co group)

- Development of marketing and communication strategy to launch new company and brands in Italy- Creation and management of marketing/trade marketing and sales administration areas- Conception and management of and website, shop online included- Co-ordination with international team- Organisation of Customer Care activities- Pr activity development via an external agency - Management of a team of 2 people and 2 external collaborators

Jun 2006Jun 2004

Marketing and Communication consultant


Development of communication strategy and toolsDefinition of customer care strategyMedia relationMedia planningMarketing analysis

Dec 2001Feb 2003

Marketing Director

Bourjois (Chanel Group)
Reporting directly to the General Manager Responsible for several business areas, including Marketing and Trade Marketing; Merchandising; Public Relations; Training. Design and development of 2002-2003 marketing and communication strategy for the brand launch in Italy. Creation of the brand positioning and merchandising for the Italian market. Manager of a team of 7 people and 15 external collaborators.
Mar 2000Dec 2001

Senior International Product Manager

l'Oréal (Helena Rubinstein) - Paris
Reporting directly to the International Make-up Director Definition of international marketing strategy for the make-up segment. New product development and management of existing catalogue and promotions. Coordination and monitoring of previous activities in Europe, Asia and USA. Responsibile for a team of 3 people
Jan 1999Mar 2000

Senior Brand Manager

l'Oréal (Helena Rubinstein) - Milan
Reporting directly to the General Manager of Helena Rubinstein Italy Creation and implementation of Italian brand marketing strategy. Development of loyalty and cross-selling campaigns. Participation in international meetings to define and develop new products. Management of a team of 3 people
Mar 1996Dec 1998

Product Manager

l'Oréal (Helena Rubinstein) - Milan
Reporting directly to the Marketing Director of Helena Rubinstein Italy Creation and implementation of Italian marketing strategy for the segment. Creation and management of the quarterly trade magazine. Presentation of new products and promotions to the sales force. Coordination of marketing information and projects inside and outside the company.


Apr 2003Jun 2004


MIP - Politecnico di Milano

International class - Marks 110/110 cum Laude - Elective in General Management - The course consisted of 18 exams, including Organization Theory and Design, Finance, Innovation, Strategy, Supply Chain, Operations.

Oct 1990Oct 1996

Honours Degree

Università Luigi Bocconi

Marks 104/110.