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Knowledge Management and Communications professional with over 20 year-experience at the international and national levels.  Diverse background in public relations, corporate communications, social media, events planning, and business development. Holds a track record of leadership in corporate social responsibility. Skilled at implementing communications plans and marketing initiatives for diverse audiences.

Knowledgeable about the IADB operations, technical cooperation operations and institutional strategy.

Work experience

Dec 2014Present

Communications and KNL Adviser for FONTAGRO

FONTAGRO - Administered by Inter-American Development Bank
  • Design knowledge management and communications strategy for FONTAGRO for the systematization, dissemination, and reuse of knowledge products. 2015.
  • Provided tools and methodologies to share and disseminate open knowledge, strengthen and build institutional capacities and contribute to achieve FONTAGRO’s strategic objectives with an innovative approach. Carried out an assessment to capture needs, feedback, and status of the knowledge management for related organizations.
  • Conducted an analysis and a diagnosis of FONTAGRO’s communications to assess the possibility of turning FONTAGRO into a source of open knowledge and a facilitator for effective knowledge dissemination for innovation in family agriculture in LAC. (reviewing processes, information flows and practices, reports, knowledge products, and communication tools. Ran website audits.)
  • Promoted FONTAGRO in Blogs and Social Media: for the first time, FONTAGRO actively participated in the IDB and IICA social media channels as well as other partners, promoting its call for proposals and disseminating project results.
  • Executed several technical cooperation operations to develop knowledge products such as strategies, tools, procedures, methodologies. Presentations to donors.
  • Collaborated with the identification of new areas of cooperation, technical cooperation programs and potential sources for grant co-financing.
Apr 2013Apr 2014

Communications & PR Adviser

FONPLATA- Fondo Financiero para el Desarrollo de la Cuenca del Plata
  • Structured and developed the communications department for FONPLATA, acting as Chief of Communications.
  • Designed an integral communications strategy (external and internal communications. Writing and editing). Prepared local communication campaign (identified key audiences and communications channels). Logo restyling.
  • Developed and implemented integral programs of Media Relations, PR actions for different audiences.
  • Organized events, annual meeting of the board of governors, conferences. Organized the Annual Meeting of Board of FONPLATA’s Board of Governors 2013 and 2014 in Brasilia and Sao Paulo.
  • Positioned FONPLATA in the Social Media World. Designed an integral Social Media plan (collaborative projects, blogs and microblogs, content communities, storytelling, social networking sites such as Facebook, Twitter, Linkedin, Google+, YouTube, etc).
  • Edited publications as annual reports.
  • Developed and implemented graphic design and content of corporate website
  • Developed internal communication tools and programs (Intranet). Redesigned corporate intranet and participated in the evaluation of new technologies and systems migration (i.e.: SharePoint). Organized teams and content, training and designed a scheme to grant right access to information to internal clients. 
  • Created the first Volunteer’s and CSR Committee engaging internal clients.

Jan 2013Mar 2013

SCL Communications Coordinator - Consultant

  • Identified key audiences and communications channels.
  • Organized events and conferences.
  • Designed external communication strategies and actions and audiences.
  • Prepared a Progress Report on the Action Plan of the Implementation of the SCL's Strategy.

Jan 2011Dec 2012

Seminars Program Coordinator-Consultant

  • Organized several events and conferences.
  • IDB’s Juscelino Kubitschek Award of Merit. Designed and implemented a communications campaign that included website development, brochures and social media. Analyzed more than 340 nominations and shortlisted final candidates for this second award cycle.

Oct 2007Dec 2010

Public Affairs consultant. Free lance. Conference Mgr

  • Prepared local communication campaign (identified key audiences and communications channels) for a multinational company merger from petrochemical sector with operations and headquarters in Argentina. 2008.
  • Technical coordination of the LAC executive meeting for Gas Natural Fenosa. 
  • Run a survey and analysis for CSR programs and key audiences for an oil company, in order to implement tools for community development, following guidelines of International Finance Corporation (IFC/World Bank) to monitor corporate community investments related to extractive industry.2008-2009.

Hired by: Dow Chemical Argentina, Pan American Energy-BP, Gas Natural-Argentine subsidiary.

Jul 2008Aug 2010

General Coordinator-World Congress

  • General and academic coordination for world congress and exhibition
  • Organized national and international marketing campaign and promotion, international presentations.
  • Helped to design academic program, call for papers procedures for their submission, analysis and papers acceptance. 1100 technical papers received.
  • Organized committees and massive events in Argentina 2008-2010, and meetings in Brasilia 2008 and Kuwait 2009.
  • Developed cooperation agreements for engineering NGOs. Built alliances, cooperation programs and sponsorships, and developed events in collaboration with international institutions (ASCE,WFEO, UNESCO, private companies). 2008-2010.

Aug 2001Oct 2007

Communications & Image /PR Manager

CAMUZZI GAS PAMPEANA S.A. - CAMUZZI GAS DEL SUR. S.A. – Holding CAMUZZI ARGENTINA Gas distributor in 7 provinces (18K pipelines)
  • Implemented external communication, crisis, customer service and specific plans and strategies with provincial and municipal governments, acting as spokesperson for the media and in public hearings.
  • Developed and implemented integral programs of Media Relations, obtaining an important coverage of the energy specialized and massive media in Buenos Aires and the Argentine southern inland cities.
  • Developed a donation policy and community relations program in Argentine inland cities. Developed Camuzzi’s CSR program. Developed a Volunteer Program for 7 provinces with an internal contest of projects. 2001-2007
  • Coordinated Corporate Social Responsibility round table at the II and III International Energy Forum- Argentina Oil & Gas Exhibition 2003 and  2005, 2007.
  • Acted as spokesperson for the media in crisis, contingencies with the utility services. Trained executives to speak before the media. Media and special traning organizer.
  • Developed diagnosis and analysis’ tools for evaluating the CSR for the company and the community, working as part of the CSR Committee of IDEA(Argentine Institute for Corporate Development), leading the applicatrion of pilot tools in the City of Mar del Plata (Buenos Aires).

Sep 1999Aug 2001

Corporate Relations/PR Chief

TRANSPORTADORA DE GAS DEL SUR S.A. Gas transmission company (8.6K pipelines, 30 Compressor stations)
  • Developed internal communications programs and tools(Intranet, House Organ, Newsletters). Designed, supervised and controlled budget for the area (U$1.7 MM) and assigned and monitored resources for several programs. 1995-2001.
  • Developed and implemented integral programs of Media Relations, obtaining an important coverage of the energy specialized and massive media in Buenos Aires and the Argentine southern inland cities.
  • Designated company representative to chambers and technical institutions. Former Member of the Organizing Committee for Argentine Pavilion at the 18th World Energy Council, in Buenos Aires-2001.
  • Acted as spokesperson for the media in crisis, contingencies with the utility services. Trained executives to speak before the media. Media and special training organizer. 


Mar 2000Dec 2001

Master in Communications Management

Universidad Austral

Thesis approved in 2007. Grade:9

Event Planning & PR actions

Event Planning

Juscelino Kubtischek Award


Company representative

Event Planning & Coordination

Corporate Website


Knowledge Management
Integrated Communications
Media Relations
Event Management
Crisis Communications
Corporate Social Responsibility

Academic Experience

  • Head of practical Assignments of the subjects Public Affairs and Campaign planning at the PR Career at Universidad de Morón (2008-2010)
  • Lecture of Corporate Social Responsibility in the 3rd National Day of Public Relations at the UADE Univ 2004.  
  • Panelist at the thematic session for "Company-Volunteer Programs- Social Capital" in the III Argentine Conference of CSR. Organized by Fundación del Tucumán. City of Salta 2006. 
  • Panelist at the "CSR Workshop and Public Awareness Campaigns and specialized media" at the IV Argentine Conference of CSR. Organized by Fundación del Tucumán. City of Buenos Aires 2007


SOLEDAD ECHAGUE - Dow Chemical Public Affairs Executive, Argentina/LATAM

Top qualities: Great Results, Personable, Expert

I have known Carina for more than 10 years as a Public Relations professional. Lately I have hired her as a Public Affairs consultant to help me develop strategic communications programs for Dow. Her work has been impecable. She is a knowledgeable thorough professional, highly reliable and extremely responsible. The results of the programs she developed for Dow speak for themselves.” February 16, 2010

MARIA BETTINA LLAPUR - Gas Natural Fenosa - Comm and Corporate Affairs Director- Argentina

Top qualities: Great Results, High Integrity, Creative

Carina es una excelente profesional, logrando excelentes resultados con creatividad. Muy buena disposicion, siempre motivada y trabajando todo lo que sea necesario para el logro del objetivo propuesto, que lo asume como propio hasta su total consecucion. Es muy honesta y muy buena persona. Altamente recomendable"January 5, 2011