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Summary

Public relations professional with distinguished journalism background seeks media and marketing role in the health-care industry. • Responsible for dramatically increasing media coverage of physicians and programs at Newark hospital.  • Managed crisis communications.  • Developed and coordinated physician marketing programs • Produced news-style videos. • Researched and wrote articles for hospital publications. • Excellent writing and editing skills. • Named 2008 Journalist of the Year by the New Jersey Press Association.

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Work experience

Nov 2008Present

Principal

Campbell Media
  •  Provided media consulting and writing services.

  • Wrote freelance articles that appeared in The New York Times, The Philadelphia Inquirer, Kaiser Health News, Inside Jersey magazine and The Star-Ledger.

  • Provided media consulting services. Clients included the New Jersey Health Care Quality Institute, Catholic Health East -- New Jersey and the Catholic HealthCare Partnership of New Jersey.

  • Created and executed photo exhibit, "Faces of the Uninsured," unveiled at press conference with legislative leaders in the State House in Trenton. Organized to highlight hospital charity care.

  • Founding member of newjerseynewsroom.com, an emerging news website.

Oct 2009Apr 2011

Director of Media Relations

Saint Michael's Medical Center
  • Increased media coverage of hospital tenfold by successfully pitching stories to The Star-Ledger, NJN Public Television, WABC, WPIX, NJBiz, News12, The Jersey Journal, Newjerseynewsroom.com, Inside Jersey magazine, PharmaVoice, national websites and other media outlets. Coverage includes physician profiles, front-page articles on medical research, and news reports on robotic surgery, electronic medical records, nutrition, cancer treatment, and other medical services.

  • Marketed physicians through seminars and exhibits at professional meetings.

  • Organized press conferences and handled crisis communications.

  • Produced series of news-style videos on hospital services.

  • Trained in disaster preparedness.

  • Trained in VOCUS software for public relations.

1998Nov 2008

Health and Science Writer

The Star-Ledger
  • Covered medical beat for nation's 14th largest daily newspaper. Wrote feature stories and  covered breaking health news.

  • Covered national medical meetings, such as American Society of Clinical Oncology.

  • Assigned, edited and posted deadline news articles on-line at NJ.com.

  • Cultivated health care sources in state and federal government, New Jersey hospitals as well as physician and patient organizations.

19871998

Medical Reporter/ Columnist

The (Bergen) Record
  •  Wrote general interest column. Became medical reporter in 1994. Covered breaking health news and medical projects.

  • Received statewide and national journalism awards, including The Publisher’s Award ($1,000) given by The Record.

19841987

Feature writer

Birmingham Post-Herald

Feature writer covering religion and general assignment. Covered the break-up of the Southern Baptist Convention, the nation's largest Protestant demonimation.           

19811984

General Assignment Reporter

York Daily Record

Covered city hall, police, general assignment. Edited county pages.

Education

Bachelor's Degree

Portfolio

Portfolio

Portfolio

Portfolio

Certifications

Journalism

Awards