Carol Ann Campbell

Carol Ann Campbell

Summary

Public relations professional with distinguished journalism background seeks media and marketing role in the health-care industry. • Responsible for dramatically increasing media coverage of physicians and programs at Newark hospital.  • Managed crisis communications.  • Developed and coordinated physician marketing programs • Produced news-style videos. • Researched and wrote articles for hospital publications. • Excellent writing and editing skills. • Named 2008 Journalist of the Year by the New Jersey Press Association.

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Work History

Work History
Nov 2008 - Present

Principal

Campbell Media
  •  Provided media consulting and writing services.

  • Wrote freelance articles that appeared in The New York Times, The Philadelphia Inquirer, Kaiser Health News, Inside Jersey magazine and The Star-Ledger.

  • Provided media consulting services. Clients included the New Jersey Health Care Quality Institute, Catholic Health East -- New Jersey and the Catholic HealthCare Partnership of New Jersey.

  • Created and executed photo exhibit, "Faces of the Uninsured," unveiled at press conference with legislative leaders in the State House in Trenton. Organized to highlight hospital charity care.

  • Founding member of newjerseynewsroom.com, an emerging news website.

Oct 2009 - Apr 2011

Director of Media Relations

Saint Michael's Medical Center
  • Increased media coverage of hospital tenfold by successfully pitching stories to The Star-Ledger, NJN Public Television, WABC, WPIX, NJBiz, News12, The Jersey Journal, Newjerseynewsroom.com, Inside Jersey magazine, PharmaVoice, national websites and other media outlets. Coverage includes physician profiles, front-page articles on medical research, and news reports on robotic surgery, electronic medical records, nutrition, cancer treatment, and other medical services.

  • Marketed physicians through seminars and exhibits at professional meetings.

  • Organized press conferences and handled crisis communications.

  • Produced series of news-style videos on hospital services.

  • Trained in disaster preparedness.

  • Trained in VOCUS software for public relations.

1998 - Nov 2008

Health and Science Writer

The Star-Ledger
  • Covered medical beat for nation's 14th largest daily newspaper. Wrote feature stories and  covered breaking health news.

  • Covered national medical meetings, such as American Society of Clinical Oncology.

  • Assigned, edited and posted deadline news articles on-line at NJ.com.

  • Cultivated health care sources in state and federal government, New Jersey hospitals as well as physician and patient organizations.

1987 - 1998

Medical Reporter/ Columnist

The (Bergen) Record
  •  Wrote general interest column. Became medical reporter in 1994. Covered breaking health news and medical projects.

  • Received statewide and national journalism awards, including The Publisher’s Award ($1,000) given by The Record.

1984 - 1987

Feature writer

Birmingham Post-Herald

Feature writer covering religion and general assignment. Covered the break-up of the Southern Baptist Convention, the nation's largest Protestant demonimation.           

1981 - 1984

General Assignment Reporter

York Daily Record

Covered city hall, police, general assignment. Edited county pages.

Education

Education

Bachelor's Degree

Certifications

Certifications

Journalism

Awards