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Personal Skills

  • Strong communication skills
  • Experienced both in team work and as a team leader
  • Flexible and adaptable (as seen through time spent studying and working in a variety of cultures)
  • Highly organized multi-tasker (I have often worked on a number of projects at the same time and always met all deadlines)
  • Outgoing personality

Summary

Highly motivated and skilled graduate student with international and bi-coastal experience including blogging, research, media outreach and writing press releases. Experience promoting a wide variety of clients and exposure to the various tools used in marketing. Looking for a position in the UK (preferably London) in public relations and/.or events.

Interest

  • Volunteered at the after-school program at Beverly J. Martin Elementary School in Ithaca, New York; supervised students during free play; assisted needs-based children with homework; maintained a list of appropriate websites for free-time activities.
  • Weekend volunteer for Dan Klores Communications (based in New York) during the 2006 Arby’s Action Sports Awards Show in Burbank, California; set up press kits and checked in media outlets; shuttled talent back and forth between event and press rooms
  • Extensive experience abroad: semester in Dublin, Ireland with modules in Irish culture, history and literature; participated in a cultural-awareness exchange program between American and German teenagers in 2003

References

Elizabeth Morrill

Sarah Jane Witchell

Portfolio

Work experience

Dec 2009Aug 2012

Guest Programming Coordinator

Wildlife Conservation Society

  • Promoted from Marketing Assistant in 2012
  • Strengthened supervisory skills by managing guest programming staff and directing external vendors
  • Developed customer service skills and a sensitivity to speaking with consumers from all over the world by working as the on-site manager for public events at one of New York City’s largest tourist attractions
  • Oversaw fulfillment of promotional partnerships
  • Streamlined creation process of promotional materials and reducing creation time by up to three weeks
  • Exhibited copywriting and editing skills by reviewing all copy released by the department for distribution across various media channels including social media and newsletters
  • Assisted with the development of in-park signage in an effort to maintain consistency throughout programs and promotions
  • Created and managed implementation of plan for an integrated media campaign across five parks; in doing so, worked with park directors and multiple other departments, demonstrating an ability to work with employees across all disciplines and levels of seniority
  • Numeracy skills demonstrated by management of department budget and invoicing
Jun 2008Aug 2008

Personal Assistant to Melanie Young

M Young Communications, Inc.
  • Created proposals and reports for clients' product launches showing media coverage before and after events
  • Edited and distributed press releases
  • Researched locales for events in cities around the world
  • Managed local print and blogger media outreach
  • Developed a passion for working on events, particularly in consumer outreach and public activities
  • Learned how to talk to members of the media and maintain their interest in a client’s story.
Jun 2008Aug 2008

Public Relations Intern

Fizzy Lizzy Sparkling Juice Company

  • Launched and maintained company presence on social media to expand the company’s online presence beyond its own website
  • Initiated outreach to local food and parenting bloggers
  • Wrote and distributed press releases and press kits to local, regional and international media
  • Cultivated excellent research skills in finding new ways to obtain coverage of our product
  • Worked closely with the founder of the company to define its Unique Selling Point and position the company properly in the eyes of the media
  • Researched portals for product distribution
  • Kept media contact lists up-to-date
Jun 2006Aug 2007

Summer Marketing Intern

Electric Artists Marketing Services
  • Assisted in marketing and promoting musicians and a number of Emmy-nominated television shows
  • Researched and reported on trends and viral websites
  • Administered YouTube, Vimeo and MySpace pages for clients
  • Demonstrated excellent teamwork skills in a busy marketing environment, resulting in being given the added responsibility of “Employee-Intern Liaison” in 2007
  • Showed strong time management skills by making sure no one missed any deadlines
  • Cultivated an ability to think quickly and work with senior level executives by regularly participating in brainstorm meetings with senior management
Sep 2006Dec 2006

Marketing Intern

Fanscape New Media Marketing Agency

  • Established an ability to understand consumers based on a few key facts about their lifestyle by researching their habits
  • Developed an ability to engage consumers in conversation by using online media including social media websites, forums and local bloggers
  • Used guerilla marketing to promote clients online
  • Researched various websites for inclusion in campaigns
Jul 2005Aug 2005

Marketing and Promotions Intern

spinART Records
  • Displayed strong telephone skills by cold calling music stores and other retailers
  • Established conversational and persuasive skills by building good relationships with store managers and buyers and convincing them to carry our albums

  • Used social media websites to promote upcoming events

N.B.: This record label no longer exists.

Education

Sep 2008Present

MA

Cardiff University

Thesis Title: The War Before The War: A Study of Contemporary Public Relations Techniques Used by Colonists, 1760-1775

  • Student Member, Chartered Institute of Public Relations
  • Modules included International Marketing, Professional Writing, and weekly guest lectures by public relations practitioners
  • Assignments included a client pitch for an anti-smoking campaign and a mock press conference
  • Social Chair for Cardiff University Postgraduate Society; organized various events and trips for postgraduate students
Sep 2012Sep 2013

MA

School of Oriental and African Studies, U of London

  • Currently researching thesis on feminist movements within traditional Judaism
  • Learning to think critically and independentently
  • Courses included Judaism and Gender, Jewishness on Screen, and Critical Theory
  • Learning basic Hebrew
Aug 2004May 2008

BS

Ithaca College

  • Result: Grade Point Average 3.54/4.00
  • Participated in American Advertising Federation’s 2008 National Student Advertising Competition (sponsored by AOL); placed 4th in region
  • Courses included Consumer Behavior; Business and Professional Communication; Advertising Copywriting and Art Direction
  • Served as Rush Chair and Pledge Mother for Phi Zeta Kappa, a community service sorority; organized events to raise awareness; successfully increased membership by 20%; and managed all new members

Skills

Cision
Apple Operating System
Windows Operating Systems
SPSS
Microsoft Office Suite (Excel, Word, Powerpoint, etc.)