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I am a forward thinking, ambitious and self motivated professional with a passion and  enthusiasm for sales and training.  I have previously owned my own businesses and also have extensive experience in retail and corporate.  My key strengths lie in sales and building relationships, which combined with my strong work ethic makes me a highly suitable candidate. My people skills and professionalism allow me to develop and grow strong business partnerships. I am self driven and work comfortably on my own and within a team. I possess a true and genuine passion for the cosmetics/beauty industry having worked within it for the majority of my career in both sales and training.  After running my own business for a number of years, I am looking to get back into the corporate/retail world in sales and training.  I am open to taking the skills I have gained through my career across to other sectors. 

We are only limited by our imagination!


Plan Assessment. Conduct Assessment. Review Assessment. Train Small Groups. Plan and Promote a Training Session. Plan a Series of Training Sessions. Deliver Training Sessions. Review Training.
Customer Service
Patience, Attentiveness, Clear Communication Skills, Knowledge of product, Ability to use positive language, Acting Skills, Time Management Skills, Ability to Read Customers, A Calming presence, Goal Oriented Presence, Ability to Handle Surprises, Persuasion Skills, Tenacity, Closing Ability, Willingness to Learn.
Makeup Artist
Design,apply and remove makeup. Colour theory. Design concepts and makeup applications. Specialised makeup for photography. Specialised makeup for Catwalk. Asian/Tribal inspired makeup applications. Advanced techniques for fashion makeups.Develop and apply industry knowledge. Follow health and safety procedures. Break down a script. Conduct research. Coordinate the purchase or hire of equipment/supplies. Dress hair for a performance or production. Dress and style wigs. Maintain continuity. Train small groups. Roster staff. Implement workplace health, safety and security procedures. Design, apply and remove period and specialized makeup.Address legal and administrative requirements. Construct hard and soft sculptured costume accessories. Develop and implement an operational plan. Develop a budget. Make presentations.
Skin Analysis. Advise about Skin and Body Care . Apply Anatomy and Physiology to Beauty Treatments. Apply Knowledge of Skin Science to Beauty Treatments. Cosmetic Chemistry to Facial Treatments. First Aid. Reflexology. Lymphatic Drainage. Treatments and Electrical Equipment to Treat Skin and Body Conditions Remove Facial and Body Hair. Massage. Aromatherapy. Provide Aesthetic Aromatherapy Treatments Apply Make-up. Recommend Skin Care Products. Perform Manicures, Pedicures, Nail Enhancements and Eyelash and Eyebrow Tinting. Receive Payments and Arrange Appointments. Maintain Client Records. Sell Cosmetic Products and Related Beauty Equipment. A Clinician works as a primary care giver of a patient in a Clinic/ Surgery. Diagnoses, Prescribes Treatment, Treats, and Discharges Patients from Therapy.
Prospecting. Questioning. Listening. Presentation skills. Rapport Building. Objection Handling. Persistence. Organizational Skills. Focus. Acquisition. Retention. Sales Training. Negotiation Skills. Key Account Management. Goal Achievement. Time Management. Winning Major Accounts. Leaderships Skills.

Work experience

Sales & Marketing Manager

Skin Biomedics Institute Pty Ltd
May 2016Present

  • Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

    Key Responsibilities; 

    Develop contact base

    Compile and maintain Customer profiles

    Build customer relationships, close product sales

    Achieve revenue goal

    Maintain Business management system

    Maintain regular contact with stakeholders

    Prepare presentation material and collateral

    Attend events

    Identify speaking opportunties

    Organise meetings and other engagements

    Idenitfy exhibitor and promotional pooportunties

    Key Achievements:

    Signed up 22 Accounts in 6 months.

Beauty & Laser Therapist

Laser Clinics Australia
Dec 2016May 2016

Beauty and Laser therapist specialising in Microdermabrasion, Skin Needling, Pigmentation removal and Hair removal. Selling injectable treatments. Performing Anti-Aging and Skincare procedures that may help patients feel more self-confident. Common cosmetic procedures include hair, cellulite or tattoo removal, as well as making age spots or veins appear less noticeable.

 Key responsibilities:

  • Welcome new patients
  • New Patient Facilitator for Injectables
  • Upsell and cross sell products and treatments
  • Skinstitut Skincare
  • Liaise with the Injectable Nurses and management
  • Manage my own time seeing 75% of all new patients
  • .Answer phones when busy and make bookings
  • .Assist Nurses in treatment rooms.
  • Training and selling at client VIP events

Student Liaison Officer

Australasian College of Health & Wellness
May 2015Dec 2016

Student Liaison Officer                                                                                                 Tole Objective: assist acheiving sales targets throug hexcellent customer service and proacyive internal and external sales and service initatives. Establish and maintain relationships by liaising with related institutions and organisations in order to generate leads recruit and retain students. Raising company profile by ibcreasing related Industry awareness of the College. Key recruitment markets to egage in schools and career advisor markets, Beauty Salons, cosmetic clinics, day spas, RTO's, TAFE, expos trade shows and conferences.

Key Responsibilities; 

Develop contact base

Compile and maintain

Build customer relationships, close product sales

Achieve revenue goal

Maintain student management system

Maintain regular contact with stakeholders

Prepare presentation material and collateral

Attend events

Identify speaking opportunties

Organise meetings and other engagements

Idenitfy exhibitor and promotional pooportunties

Key Achievements:

Tripled their first intake from 9 students to 32 students in 4 months.

Patient Liasion

Concept Cosmetic Medicine
Jun 2012Jan 2015

In this current part time role I take care of patient's pre and post procedures. As the first point of contact I was responsible for looking after them, take them through their pre and post procedure whilst upselling other treatments and products such as Botox, Fillers, Fraxel Laser and other Laser Treatments. Upper and lower Blepharoplasty and Liposuction. Prior to patients arrival I liaised with Doctors to discuss their treatment and completed documentation.

Key responsibilities:

  • Welcome new patients
  • New Patient Facilitator 
  • Upsell and cross sell products and treatments
  • Rationale Medical Skincare
  • Liaise with the Doctors and management
  • Manage my own time seeing 75% of all new patients
  • .Answer phones when busy and make bookings
  • .Assist Doctors in treatment rooms.
  • Training and selling at client VIP events

Makeup Artist /Clinician

Facial Rejuvenation Clinic
Mar 2012Jun 2012

Facial Rejuvenation Clinic is one of the cities biggest clinics.  Whilst working there my role was as a makeup artist and beauty advisor selling treatments. Trained and performed Laser treatments Fraxel and Thermage, laser facials and injectable fillers and wrinkle treatments, lipo dissolve.  I also conducted training for staff and VIP clients to educate and sell products.

Key responsibilities

  • Makeup Artist
  • Makeup and Beauty Advisor
  • Sales in Skincare lines 
  • Dr Aspect, Aspect, Cellex C, CosMedix, Skinergie, ASAP, Ultracueticals and Environ
  • Sales in Makeup lines; Youngblood , Bare, Jane Iredale and Becca Cosmetics
  • Training.


Sydney Mobile Makeup+Hair (SMMH)
Jul 2010Present

SMMH is my part-time mobile makeup & hair styling business.  My client base extends from bridal clientele ( my core business), glamour makeup’s for formals and celebrity clientele as well as major fashion and editorial events.

Through my strong networking and business relationship skills I have aligned my business with key partners within the beauty and fashion Industry.

A team of Professional Makeup Artists and Hair Stylists Available Anyplace, Anytime, Anywhere!


  • make-up - glamour make-up, fashion, editorial and entertainment
  • hair styling
  • training and workshops
  • webinars 

Key achievements:

  • WEOA Makeup and Hair Artist 2013
  • WEOA Finalist Makeup Artist 2014
  • WEOA Finalist Hair Stylist 2014
  • SMMH being the sole makeup artist and hair stylist for Mrs World- Australia 20111/12 entrant, Mrs Karen Miles, who took me with her to the Mrs World Contest December 2011 Florida, USA.
  • SMMH Catherine Lawler-Rohan was Key Makeup Artist for Youngblood Mineral Cosmetics Beauty & Hair Expo Runway Event, Melbourne Victoria.


MJU Pty Ltd
Apr 2005Jun 2010

I started MJU with the aim to teach makeup classes and grew into a beauty and then a hair salon from demand. MJU was a known company in the bridal industry and has won many awards under my passion and direction. MJU became a one stop shop offering head to toe services; Hair styling, cutting, colouring and up styles. Makeup classes and application for formal, glamour & Bridal. Beauty; facials, waxing, tanning, lash extensions, nails, manicures & pedicures.

Key responsibilities:

  • Basic Makeup Application courses 4 weeks & Bridal/Glamour/Fashion Classes.
  • Maintain and strengthen a large portfolio of clients
  • Coach, mentor and motivate sales team
  • Develop and execute sales strategies
  • Manage sales budgets and set targets
  • Develop & manage marketing strategies
  • Teaching Makeup Classes
  • Cleopatra Cosmetic Academy 2005 – 2006
  • Teaching 4 week Basic Makeup Application Courses and Cert II Makeup Classes
  • Youngblood Mineral Cosmetics
  • The Youngblood Cosmetics Company; Basic and Evening makeup application techniques.
  • Rex Airlines; Teaching the air hostess corporate makeup application

Key achievements:

  • 2nd Runner up Wella Trend Vision Awards 2008
  • Finalist ABIA Bridal Hair 2007/ 2008/ 2009
  • Finalist ABIA Bridal Makeup 2007/ 2008/ 2009
  • Winner True Local Beauty Services 2008
  • State Finalist Small Business Champion Entrepreneur 2008
  • State Finalist Specialist Small Business 2008
  • State Finalist Champion Entrepreneur 2009
  • Runner up Customer Service Award 2010
  • State Finalist Beauty Services Award 2010

Consumer Affairs Executive

Coca-Cola Amatil
May 1998Aug 1999

As a Consumer Affairs Executive I undertook customer in bound calls from customers from Australia and New Zealand, responding to a wide range of enquireies and complaints.  Whilst in this role I also had the opportunity to liaise with other departments and train staff.

Key responsibilities:

  • Reporting to senior management, and liaison with management and staff interstate and overseas operations. Dealing with sensitive questions and delicate consumer complaints which sometimes can become compensation claims or potential media issues
  • Handle all contacts patiently, with empathy towards the consumer until a satisfactory resolution
  • Escalating service complaints for feedback to appropriate department managers
  • Liaison with the marketing department and kept up to date of all the current and past promotions and advertising material
  • Liaison with the reps and vending machines stockists
  • Perform administrative tasks.

Optus Home & Business Consumer Affairs Executive

Oct 1996Jun 1998

Inbound call centre handling intensive telephone contacts from customers to answer & resolve problems. The goal for each contact to be completed to the utmost satisfaction of the customer.

Key responsibilities:

  • Answering incoming enquiries promptly, competently and professionally
  • Providing customer contact information for follow-up and tracing of customer calls
  • Follow up on all customer commitments until the situation is resolved
  • Applying accurate adjustments and credits in a judicious manner
  • Investigating and reconciling billing disputes
  • Interfaces with the Customer Care and Billing System to ensure that all change orders, from initial service onward, are prompt and accurate
  • Recognising and enacting the “Customer First” ideal.
  • Recognising and responding to any possible sales opportunities that may arise from incoming calls, converting to a sale or sales lead.
  • Understanding the importance of the need analysis sales technique and to use the skill to identify potential and upgrade customers
  • Recording service complaints for feedback to appropriate department managers
  • Perform administrative tasks as assigned by supervisor.

Assistant Manager

Jigsaw Paddington
Jun 1995Oct 1996

This was my first job in Australia after migrating from Ireland.  In this role I was second in command to the manager.  Retail and sales; to ensure every customer is welcomed, given excellent service and enjoyable shopping experience – every single time.

Key responsibilities:

  • merchandising
  • sales and training
  • stock control
  • roster
  • cash control


Jigsaw North Sydney
Aug 1995Oct 1996

Managed Greenwood Plaza store with four staff.  Essential to this role was the training of staff along with achieving sales targets through creation of long term customer loyalty.

Key responsibilities:

  • Staff management and leadership
  • Sales: The achievement of sales budgets and the maximisation of sales turnover.
  • Expenses and wages
  • Shrinkage: Awareness and control of all areas that may contribute to shrinkage
  • Cash Security/ Store & Stock Security/ Stock Pricing & Markdowns/ Soiled & Damaged Stock/ Receipt of Stock/ Internal & External Theft/ Register Cash Losses/ Cheques & Credit Cards
  • Visual Presentation; Control of all store presentation, store merchandising and layout
  • Stock Control

Key achievements:

  • September 1995 Letter from the Owner to “congratulate me on my recent successes and multiple sales, and developing a skill in dealing with customers and closing big sales”
  • December 1995; Retailing Excellence Award for member of the month for excellence in customer service and providing a product of superior quality. (Greenwood Plaza Centre Management)” A beautiful store; elegant Christmas decorations; sustained excellent sales increases; wide range of stock and most professional service from staff; Congratulations!”


Bachelor of Applied Health Sceince (Clinical Aesthetics)

Australasian College of Health & Wellness
May 2015Present

Diploma of Business & Management

Empower Institute
Jul 2014Apr 2015

Establish and Adjust the Marketing Mix. Identify and Evaluate Marketing Opportunities. Manage Meetings. Manage Personal Work Priorities and Professional Development. Manage Workplace Planning. Support the Recruitment. Selection and Induction Staff. Undertake Project Work. Address Customer Needs. Establish and Adjust the Marketing Mix. Support the Recruitment, Selection, and Induction of Staff. Manage Workplace Planning.  

Certificate IV Small Business Management

Sydney Business College
Jan 2012Jul 2012

Investigate Micro Business Opportunities, Establish Legal & Risk Management Requirements, Plan Small Business Finances, Market the Business, Business Planning, Report on Financial Activity, Analyse and Present Research Information, Coordinate Business Resources, Profile the Market, Analyse Consumer Behaviour for Specific Markets.

Diploma of Beauty Therapy

TAFE North Sydney
Feb 2009Dec 2011

Apply/ Blend Aromatic Plant Oil Chemistry to Beauty Treatments, Aromatherapy, Provide Body Treatments, Provide Aesthetic Aromatic Massage, Provide The Spa Program, Provide Facial Treatments &  Advanced Facial Treatments, Massage & Aromatherapy Massage, Swedish Massage, Use Reflexology Relaxation Techniques in Beauty Treatments, Lymphatic Drainage, Spa Therapies, Skin Science, Anatomy & Physiology, Nutrition, Cosmetic Chemistry, Senior First Aid Officer. Waxing, T

Diploma of Makeup Art

Sydney College of Makeup
Feb 2005Dec 2006

Design , Apply & Remove Makeup, Develop and apply Industry knowledge, Follow Health & Safety & Security Procedures, Break down a script, Conduct Research, Coordinate the purchase and hire of equipment/supplies, Dress hair for a performance or production, Dress Wigs, Maintain Makeup Continuity, Implement Workplace Health, Safety & Security Procedures, Address Legal & Administrative Requirements, History of Makeup over time, Design and Apply Period Makeup and Special Effects Makeup, Construct hard and soft sculptured costume accessories, Develop & Implement an Operational Plan, Develop A Budget, Make Presentations, Follow Health and Safety, Security Procedures, Airbrushing Makeup. Demonstrate and Educate/Train small groups. Roster Staff

Cert IV Workplace Training & Assessment

Macquarie University
Mar 2006Aug 2006

Plan Assessment, Conduct Assessment, Review Assessment, train Small Groups, plan & Promote a Training Session, Plan a Series of Training Sessions, deliver Training Sessions, Review Training.

Cert IV Makeup for Fashion & Photography

Art & Technology of Makeup College
Mar 2005Jul 2005

Colour Theory, Design Concepts and Makeup Applications, Specialized Makeup’s for Photography, Design & Create Makeup for Fashion, Specialized Makeup’s for the Runway/Catwalk, Asian/Tribal Inspired Makeup Application, and Advanced Techniques for Fashion Makeup’s.

Cert IV Store Management Program

Monash University
Jun 1995Sep 1995

Key Roles in Store Management, Making a Profit, Formulating The Store Improvement Plan, Managing Margins, Markups & Markdowns, Maximizing Stock Productivity, Improving Space Productivity, Understanding the Buying Challenge, Knowing & Relating to Your Customer, Improving Personal Communication, Making It Happen. Being an Effective Manager, Understanding Your Legal Obligations With Staff, Developing Effective Leadership Skills, Building The Team.

Advanced Diploma of Visual Communication

DIT College of Marketing & Design
Sep 1988Jun 1992

Art History, Philosophy, Psychology, Cultural Studies, Professional Practice, Business Studies, Advertising, Packaging, Illustration, Drawing, Life Drawing, Printmaking, Design for print, Graphic Design, Colour, Typography, TV Production, TV Graphics, Photography.


Videos I can produced demonstrating makeup techniques.


Dr Peter Ryan Fellow of The Australian College of Medicine

Sales and assisting him with his patients at Concept Cosmetic Medicine 0411 071 967

Ms Dimity Douglas

Book-keeper for 15yrs 0413 823 344