Download PDF


Long record of succeding with business development, branding & promoting companies, products, ideas and countries world-wide.

Experienced visionary with a solid background in developing and carrying out innovative strategies to reach audiences both externally and internally. Accomplished in organizing and carrying out complex, large-scale projects in different multi-cultural contexts.

  • Successfully organize, develop and lead corporate communications and PR activities world-wide
  • Flexible and adapt to new challenges and cultures swiftly
  • Proven leadership and motivational skills and a first class problem solver
  • Notable interpersonal and communication skills resulting in long-term relationships
  • Effective communicator & creative thinker. Continouosly seek out new trends, ideas and concepts to cultivate new strategies and projects. 

A picture speaks a thousand words

Work experience

May 2013Present


Catarina Alexon

Gör det lättare för er att växa globalt. 

Dagens marknad är ofrånkomligt global. Med Europa i skuldkris är det läge att titta på nya marknader. I Saudiarabien och Gulfstaterna finns det stora möjligheter för svenska företag. Följaktligen underlättar jag för företag att komma in på marknaden där. Vad jag kan göra för er beror på vad ni vill uppnå på den marknaden. Exempelvis en distributör, samarbete med ett saudiskt företag, etablering i landet, få investeringar eller helt enkelt ha möten med större saudiska företag eller myndigheter.

Global varumärkesutveckling

Få resultat med sociala medier - världen över

Kommunicerar åt er: 

  • Artiklar
  • Reportage
  • Företagspresentationer
  • Levandegör era online stories
  • Skriver och administrerar inlägg på sociala medier
  • Nyhetsbrev
  • Hanterar pressen åt er

Web Editor,Designer & Writer

Catarina's World

Generate ideas for, write, layout ,publish and promote articles addressing global, regional and business challenges. Particular emphazis on corporate communication, business, finance, current affairs, economy, international relations and leadership. And - not to forget - strategic thinking and life in general.My international blog has, according to Google Analytics:

  • Readers in 89 countries - Top 20: US, Sweden, UK, Greece, Australia, Canada, India, Russia, Denmark, Italy, Germany, Saudi Arabia, Spain, France, Greece, Switzerland, Bulgaria, Ukraine, Croatia, Latvia.
  • According to to Alexa it:

ranks amongst Top 0,5 % of web sites/blogs when it comes to number of visitors


Associate Director

  • In charge of business development of family owned conglomerates in Kuwait and The United Arab Emirates


TranSearch Middle East
  • Business Development with large companies in Kuwait. 
  • Consulting assignments in management, leadership development, crisis communication and executive search.

Director of Corporate Communications & Business Development

Safari Group

-a large diversified conglomerate in Riyadh, Saudi Arabia with 10,000 employees

companies active in FMCG, Hospital Management, O&M, Electronics, Security, Construction, Food, Investment and Travel

  • Responsible for Corporate Communications, Marketing, Media Relations, PR, Business Relations as well as Internal Communications
  • Reported to the CEO and member of the management board
  • Built up corporate and internal communications and media relations from scratch
  • Developed and carried out a communication & marketing plan outlining strategies and targets 
  • Created and implemented  a beneficial corporate identity
  • Trained senior management and colleagues in communication skills and media relations 
  • Investor relations.
  • Designed and developed all promotional tools such as web site, annual report, headed paper, broshure 

Freelance Communications, PR & Media Manager

Generated ideas for, developed, organized and published international PR reports in Fortune, BusinessWeek, Time, The New York Times, Capital, The Daily Telegraph and The Business.

  • Arranged meetings/interviews with heads of states, government ministers and business leaders
  • Managed to interview and hold meetings with leaders until then considered impossible to get access to
  • Reports published in Fortune 500, Fortune, Time, The Business, Capital, The New York Times and The Daily Telegraph. 

Director of Corporate Communications & Business Development.

Images Words/The Observer

International press and communictions agency operating world-wide

  • Areas of responsibility: editorial, communication, PR and business development
  • Lead and monitored teams of journalists, photographers and advertising sales people world-wide
  • Published 111 reports promoting countries, regions and cities all over the world
  • Generated, implemented and carried out new creative ideas for international reports.
  • Developed markets world-wide from scratch
  • Motivated employees and built consensus by influencing skills
  • Created communiction strategies promoting the reports all over the world with considerable success
  • Developed and implemented an internal communications system to motivate staff working all over the world that resulted in increased revenue
  • Turned around a sinking press & communications agency in less than a year
  • The reports addressed global, regional and industrial challenges all over the world - based on interviews with leaders of government and top companies/banks/institutions of the country, region or industry. Particular emphazis on finance, economics, politics and international relations.
  • Generated, implemented and carried out new creative ideas for international reports. Examples on the right.
  • Implemented commercial strategies generating annual advertising revenues between 2.5 and 5 million US dollars

Project Director

  • Carried out entire PR reports for Adifrance/Paris Match, United World/Leaders Magazine, Universal Media/New York Post, Summit Communications/New York Daily News and Newcom/New York Newsday
  • Managed and led teams of journalists, photographers and advertising sales people
  • Interviewed leaders all over the world
  • Created and directed editorial development, market research and strategies as well as advertising sales
  • Promoted and generated results for the reports successfully
  • On the move constantly and built up networks from scratch in each country


University of Lund

Communication             30p

English                             30p

Swedish for Journalists 30p

German                             30p


English, Swedish, Spanish, German, Danish, Norweigan and basic French Nationality: Swedish