PROFESSIONAL MEMBERSHIPS
•Northern Virginia Building Industry Association
•National Potomac Yacht Club
•Public Relations Society of America
•Washington Metropolitan Sales and Marketing Council
•Community Associations Institute
Interest
Summary
Value to Your Organization
COMMUNICATIONS EXPERTISE
•Extensive relationships with members of the real estate press and national trades
•Ability to produce and distribute timely releases and pitch coverage
•Demonstrated ability to raise corporate and executive profiles
•Experienced in use of ProfNet and Business Wire to cultivate press opportunities
•Extensive experience in crisis management and public affairs
•Media oversight of ABC’s Extreme Makeover: Home Edition, Drumm Family (aired 1.09)
Brand Development
•Experienced brand champion with local, regional and national brand credits
•Creation of style guides to convey brand specifications across all organizational levels
•Collaboration with outsourced vendors to ensure brand continuity
•Leader in brand launches and competitive analyses to obtain market dominance
•Responsible for branding numerous best-selling communities totaling over 8,000 homes
INTERACTIVE MARKETING
•Oversight of complete website design, SEO, content mapping and analytics
•Agency oversight on regional and national award-winning web site designs
•Brand continuity with integrated electronic presence to reflect collateral and storefronts
•Business development e-communications scripting and implementation
•Development and execution of innovative social marketing initiatives
•Responsible for unique e-marketing campaigns to increase web traffic and leads
AWARD-WINNING CAMPAIGNS
•Winner of 50+ NVBIA MAME Awards and 17 NVBIA Monument Awards
•Developed campaigns recognized by 11 NAHB Nationals Awards
•National Finalist 2008 SABRE award, Executive Visibility
•Winner 2008 NAHB Property Management Company of the Year
•Winner 2002 NAHB National Marketing Director of the Year, Silver
•Winner 2001 NVBIA Marketing Director of the Year
Sales SUPPORT
•SWOT analysis, market research and competitive shops to analyze competitive factors
•Sales team collaboration to produce corporate marketing messages for global continuity
•Sales team training, education and motivation designed to achieve organizational goals
•Sales forecasting to set performance goals and monitor results
Work experience
Apr 2009 - Present
General Manager
Legum & Norman
Provide information, training and leadership on community association to board, committees and community at-large | Foster a sense of community awareness among the residents |Develop a body of leadership through the community structure | Provide the Board the tools needed to enable it to create lastinting policies | Make decisions in accordance wit the communities short and long term plans and mission statements | Rules enforcement, Property maintenance, Contracting services, Financial reports, asset protection and policy development
Jul 2008 - Jan 2009
Account Director
Hammer Communications
Expand and promote PR capabilities | Develop customized communications plans | Provide direction and strategy for multiple accounts | Manage account executives and junior account executives | Develop ideas and tactics to maximize marketing efforts | Media research, planning and buying | Write internal and external press releases, pitch presentations, web copy, positioning statements and creative briefs | Develop monthly projections analysis | Maintain contacts and peer relationships to stay on top of industry trends | Develop new business opportunities
Jul 1997 - Jul 2008
VP, Marketing & Communications
Kettler
Responsible for corporate positioning, branding and growth management | Manage multimillion dollar marketing budgets to promote growth multiple high-end brands | Manage corporate philanthropy, designate charitable contributions in excess of $100,000 annually | Produce and distribute timely communications, vet media opportunities, write speeches, draft talking points and prepare chairman and president for media contact | Develop and execute corporate communications initiatives and messages which build and promote the company's positive image
Jul 1997 - Apr 1998
Director of Marketing
Charles E. Smith
Managed sales and marketing efforts for portfolio of 24,000 rental apartments | Created and implemented motivational sales contests, incentive plans and bonus structures | Recommended unit pricing and pricing increases based on market conditions and competitive analysis | Developed revenue enhancing strategies to exceed budgeted NOI | Conducted due diligence in preparation for property purchase and competitive market intelligence
Jul 1990 - Jul 1997
Director of Marketing
Oakwood Worldwide
Key role in start-up of Oakwood Corporate Housing in 30+ domestic markets | Conducted extensive nationwide site visits to conduct hiring, training and product evaluation | Conceptualized and developed national sales contests and incentive programs | Created and executed strategic marketing plans for real estate portfolio and corporate sales to major US employers | Developed national media plans and executed media buys in dozens of major US markets
Education
May 1984 - Sep 1987
BA, Marketing Communications
Longwood University
Major in Business Administration with concentration in Marketing Communications | Minor in Theatre Arts | Special projects include developing and executing full ad campaign for a local soft drink company and identifying global natural resources as part of an economic development plan | Member Delta Zeta Sorority | Selected to participate in Longwood Players drama club and Longwood Lancers musical group | Multi-year summer internship with government contractor researching permits and licenses at the FCC