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Cassandria Funches

Integrated Marketing/New Digital Media

Summary

B2B/B2C Marketing Expertise

  • Media Marketing Expert 1996 - Current
  • Increase revenue streams for Integrated Marketing Specialist by 8%, through the development and execution digital marketing strategies (2012 - 2018)
  • Improve client’s ROI by delivering and tracking marketing campaigns and advertisement initiatives
  • Generate additional dollars in new client revenue performing needs analysis and creating brand strategy campaigns

 

Digital Marketing Leader

  • Supervise online SEO, SEM, social media communication, production, and web graphics for multiple media platforms, generating approximately 10% increase in social media traffic and growing advertising revenues annually (12%)
  • Manage and train 13 direct reports on digital sales initiative, on track to increase employee performance by 8% for upcoming year
  • Responsible for marketing communications including branding, customer service, merchandising, customer service, public relations, advertising, market research management and all media content though strategy development and implementation

Work experience

2010Current

Integrated Marketing Manager (Digital Brand and New Media Marketing) and Online Streaming Program Director

Radio-One Houston
  • Lead departmental organizational structure and strategy development, implementation, and management of social media/online marketing, event marketing, direct and email marketing, direct product marketing, and advertising
  • Oversee online SEO, SEM, social media communication, production, and web graphics for multiple platforms,  generating approximately 10x% increase in social media/web traffic and growing advertising revenues annually
  • Develop messaging/copy-writing for online and/or multi-media promotions
  • Increase revenue streams for Integrated Marketing Specialist by developing and executing marketing strategies
  • Improve client’s ROI by 5% by delivering and tracking online marketing campaigns and advertisements
  • Create campaigns for new client branding strategies, resulting in new client business
  • Exceed client expectations and visual performance by optimizing digital inventory
  • Manage and train 13 direct reports on digital sales initiative, increasing employee performance by creating effective digital capabilities for clients
    • Educate and train subordinates on digital marketing sales opportunities and strategies
    • Develop digital sales proposals and review local station’s RFPs to determine fit with the firms’ mission
      • Make strategic recommendations that have contributed in revenues to Radio One Houston
    • Identify and create unique sales opportunities and digital promotions, including contests and special advertising programs, focusing on relevant local and national events
  • Conceptualize events and event partnering opportunities
  • Collaborate with executives on national/local digital sales marketing strategies and track marketing plans, which has improved targeted marketing efforts

Education

May2018

Bachelors of Arts in Business 

Texas Southern University

Business Marketing

Skills

TECHNICAL COMPETENCIES

Social Media Expert; SEO/SEM Measurement; Market Analysis-Client Expenditures; Google Analytics; Ando Webcaster;  Triton Streaming Audio; Adobe Photoshop 6/CS5;  Audacity Audio Editing;  Graphic Production; Prism Video Conversion; Citrix; PPM Analysis Tools; SharePoint; PPM Weeklies; XRay 

Portfolio

Below you will find more information about Cassandria Funches and research about the Media Industry