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Summary

Integrated Marketing for all sales strategies of iOne Local ~ Radio One Houston. 360° approach for clients marketing strategies. Generating branding campaigns for client's marketing mix.

Integrated Marketing Manager

Shopper Marketing
Digital Streaming Program Director
Social media planning
SEO
New Media Planning
Marketing and Promotions
Event Production: Strategic Planning, Ideation for Cultural Art Shows
Artist Management

Specialties: Conceptual Ideation/Digital Planning

Work experience

2010-04

Manager

Radio-One Houston
24 Greenway Plaza, Ste. 900, Houston, TX 77046 Integrated Marketing Manager(Digital Brand Marketing)-Online Program Director Develop and execute strategies to build additional revenue streams for Account Executives Manage digital inventory to maximize client expectation and visual performance Create campaigns to drive new client branding strategies Responsible for the increase of Account Executive budgets through a variety of digital capabilities and motivational tools Oversee online SEO, SEM, social media communication, production, web graphic and develop clear concise messaging/copywriting for a variety of unique online and/or multi-media promotions across several multicultural platforms Conceptualize events and event partnering opportunities Deliver and track online marketing campaigns and advertisements for client's ROI Collaborate with Research Department and ad sales team to maximize all revenue-generating programs by effectively and efficiently managing the branding, advertising inventory and pricing Collaborate with executives on national/local digital sales marketing strategies and track marketing plans Manage and train 21 direct reports on digital sales initiative of Radio One's four local sales teams including: Develop a plan/approach to educate and train on digital marketing sales opportunities Development of digital sales proposals and review local stations RFPs and make strategic recommendations to maximize revenue Identify and create unique sales properties and promotions, including contests and special advertising programs, focusing on relevant local and national event.
1992-01

Administrator

KMJQ
KMJQ-Majic 102. 1, KROI-News & KMJQ2-Praise 92.1), Prepare sponsorship proposals, presentations, reports, calendar management, spreadsheets, ROI recaps and other business related information Operate autonomously and kept General Sales Managers operation function efficiently even during traveling periods Receive invoices and process expense reports including obtaining required approvals and insuring payment Negotiate agreement terms with national recording artist event Performa's(cost/spending) Work collaboratively with various internal and external contacts and responsible for providing administrative support and project coordination Book travel arrangements(domestic & international) Negotiate hotel rates/accommodations Perform executive level correspondence to various internal and external constituents Developed logo creation, graphic design and other digital media elements Voice over commercial production
2007-102008-12

Executive Assistant/supervisor

Cumulus Radio
9801 Westheimer, Ste. 700, Houston, TX 77042 Executive Assistant/Supervisor-KRBE-104. 1
2002-102007-10

Executive Assistant

Cox Radio Houston
1990 Post Oak Blvd., Ste 2300 Houston, TX 77056 Executive Assistant.-Dir. of Sales/General Sales Manager KHPT-106. 9/KLDE-Oldies 107. 5/KKBQ-93Q Country

Education

19851988

Texas Southern University

Skills

Digital/Integrated Marketing

Brand Marketing Specialist

Social Media Specialist

Integrated Marketing Manager

SEO/SEM Manager

Geo-Fencing and Retargeting Specialist

Digital Sales Management

Contesting

Google Analytics

Portfolio

Below you will find information about Cassandria Funches and research about the Media Industry