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Summary

Integrated Marketing for all sales strategies of iOne Local ~ Radio One Houston. 360° approach for clients marketing strategies. Generating branding campaigns for client's marketing mix.

Integrated Marketing Manager

Shopper Marketing
Digital Streaming Program Director
Social media planning
SEO
New Media Planning
Marketing and Promotions
Event Production: Strategic Planning, Ideation for Cultural Art Shows
Artist Management

Specialties: Conceptual Ideation/Digital Planning

Work History

20142015-10

CollegeGrad.com.
Employment of Wage and Salary Workers in Broadcasting by Occupation." N.p.,. Web... " Distribution of advertising spending worldwide in 2013 and 2018, by medium." STATISTA The Statistics Portal. Google, IBM, P&G, ESPN, PayPal, 2015. Statista. Web. 25 Oct. 2015.. "
20132015-10

PRNewswire/-About Internet Ad Spending
NEW YORK,/ Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy. DIGITAL SPENDING BY INITIATIVE Digital advertising spending in the United States in 2012, by category (in billion U.S. dollars) ©
20132015

BROADCAST INDUSTRIES TOP 10 COMPETITORS
The chart below from the IAB report released today shows the year-by-year growth since 2005. In, overall spend was $42. 8 billion. That climbed to $49. 5 billion in: US Digital Ad Spend Hits New $49. 5 Billion High In 2014; Mobile & Social See Greatest Growth INDUSTRY OUTLOOK Broadcasting provided about 327, 000 wage and salary jobs in 2004. Although more than half of all establishments employed fewer than 10 people, most jobs were in large establishments; about 73 percent of all jobs were in establishments with at least 50 employees. Broadcasting establishments are found throughout the country, but jobs in larger stations are concentrated in large cities. The greatest growth is still to come in the Broadcast Media Industry, because of the digital abilities on the near front. Taking advantage of the current mobile and social media initiatives, as well as the upcoming programs and plans, will only serve as financial gain for Broadcast Media. There is a combination of five factors that determine the ultimate profit in any company's success: potential entrants, possible substitutes, the power of buyers, they power of suppliers and the intensity of rivalry amongst competitors.
2011-03

Reporters and Correspondents

Computer support specialists
Reporters and correspondents 2.2 Public relations specialists 3 1.0 6.7 Editors 4 1.3 7.0 Writers and authors 3 0.9 7.2 Broadcast and sound engineering technicians and radio operators 29 8.8 5.2 Audio and video equipment technicians 4 1.2 5.9 Broadcast technicians 22 6.9 5.2
1948-07

Computer support specialists
2 0,7 39. 4 Network and computer systems administrators 2 0.6 Electronics engineers, except computer 2 0.5 12. 0
1948-042010-07

Customer Services Representative

Sound engineering
technicians 2 0,7 5.8 Photographers 4 1.1 0.1 Camera operators, television, video, and motion picture 9 2.9 5.3 Film and video editors 4 1.1 Sales and related occupations 46 14. 0 7.0 First-line supervisors/managers of non-retail sales workers 3 0.9-0.3 Advertising sales agents 32 9.7 2.7 Sales representatives, services, all other 4 1.1 36. 2 Office and administrative support occupations 61 18. 6 13. 2 First-line supervisors/managers of office and administrative support workers 5 1.4 9.7 Bookkeeping, accounting, and auditing clerks 4 1.3 0.6 Customer service representatives 14 4.2 Receptionists and information clerks 3 1.0 3.3 Dispatchers, except police, fire, and ambulance 2 0.6 31. 8 Production, planning, and expediting clerks 2 0.7 16. 1

Education

UHF
19851988

Texas Southern University

Texas Southern University ~ Telecommunication/Television & Radio Broadcasting

Portfolio

Below you will find information about Cassandria Funches and research about the Media Industry