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Work History

CROWDFLOWER

June 2016Present

Growth Marketing Manager

SAN FRANCISCO, CA - Experienced Growth Hacker responsible for all inbound traffic and digital programs. Monitors all marketing KPIs through the attribution of marketing programs across a range of channels to identify the most effective ways to grow revenue. Optimizes all stages of the lead life-cycle. Drives content recommendations, website, and email changes. Manages the website referral strategy including SEO, Blogs, Social Media, Paid Ads, and content syndication. Leads all website and email A/B testing. Partners with Demand Generation to evaluate the performance of marketing programs, led campaign strategy and execution of core demand generation initiatives. Partners with Product Marketing to assess content performance throughout the buying lifecycle. Partners with Product Management to optimize the trial experience and conversion rates. Builds and operates the marketing framework and technology stack. Technology stack includes Google Analytics, Mixpanel, Marketo, Salesforce, WordPress, and Mode (SQL). Partners with cross-functional stakeholders, prioritizes high impact activities and keeps complex projects moving forward.

PERSISTIQ

Nov 2015May 2016

Director of Growth

SAN MATEO, CA - Refined customer impacted processes by projecting user behavior, with an emphasis on experimentation. Worked closely with product engineering, marketing, and customer success to diagnose issues/product friction and quickly plan and implement solutions. Facilitated scaling of over 250% rise in product revenue through projects including: churn prevention measures, instituting a channel partnership program, overhauling on-boarding, and identifying conversion pain points through funnel analysis.

BOATBOUND

Jul 2015Oct 2015

Software Engineer

SAN FRANCISCO, CA— Ruby on Rails framework. Worked with third-party integrations (Stripe, Devise, OAuth), plugins (ActiveAdmin), and tests (RSpec). Deployed using AWS.

FOG CREEK SOFTWARE

Apr 2015Jun 2015

Software Fellow

NEW YORK, NY— The Fog Creek Software Fellowship was built to support promising female engineers in their transition into software development. Fog Creek Software built Stack Overflow, the largest question and answer site for programmers and Trello, the fastest growing team productivity tool.

SNHU

Jan 2015Aug 2016

Adjunct Professor

VIRTUAL— Taught ACC-345 Financial Statement Analysis/Business Valuation, ACC-201 Financial Accounting, and ACC-411 Auditing Principles.

YORK CAPITAL MANAGEMENT LLC

Feb 2013Feb 2015

Fund Analyst, Valuations

NEW YORK, NY— Worked in a fast paced environment at a $26B fund. Paired with internal developers to automate valuation tasks using e-mail scraping and Bloomberg APIs to abstract repetitive tasks from Accounting/Operations. Liaised with the Investor Relations and Operations groups in performing capital requests and mitigating trade breaks. 

ERNST & YOUNG LLP

May 2011Jan 2013

Financial Services Assurance Senior Associate

NEW YORK, NY— Performed year-end audits of one of the world's leading public financial firms of a mutual fund portfolio with broad asset allocation inclusive of securities lending, repos, futures, forwards and various other derivative financial instruments.

PWC LLP

Oct 2009Apr 2011

Assurance Experienced Associate

ATLANTA, GA and MIAMI, FL— Reported in United States GAAP and IFRS (international) standards. Performed comparative analysis of the balance sheet and income statement involving the creation of an expectation and corroborating variances. Tested internal controls following Sarbanes-Oxley and SSAE 16 standards. 

Education

UNIVERSITY OF FLORIDA

2009

MAcc, Master of Science in Accounting

Florida Bright Futures Scholarship financed 100% of graduate education

UNIVERSITY OF FLORIDA

2008

B.Sc, Bachelor of Science in Accounting

Florida Bright Futures Scholarship financed 100% of undergraduate education

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