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Objective

Summary of Qualifications:

  • Leadership skills, ability to motivate others and build high-performing teams
  • Highly creative, always looking for new ways to engage audiences
  • Self-starter who takes initiative to solve problems; effective mentor
  • Passion for learning about technology and its application for communication
  • Proven ability to adapt successful programs in other realms to work in new ways

Who am I?

I have spent my career in entrepreneurial pursuits, particularly those that are adaptations of models that have worked in other fields, applying them to new fields. My clients have included higher education, nonprofits, technology, financial services, biotech, medical products and secondary education institutions and the arts. I enjoy learning about and interfacing with people of diverse cultures and have an insatiable curiosity. I am resourceful and have a "never say die" attitude. I studied abroad (Sri Lanka), have hosted international students.  Most people describe me as resourceful, fun to work with and, naturally, a "people connector."

Summary

Experienced Marketing Communications professional with deep experience

in branding and business development.

  • Entrepreneurial by nature, successfully built advertising agency from startup to $5 million in revenue. Comfort and proven ability to interface with people of all levels of management.  
  • Intrinsic curiosity, particularly about technology. Leadership skills, proven ability to motivate others and build high performing teams.
  • Cross-cultural communication skills honed through managing projects for AFS Intercultural - youth exchange program
  • Passionate supporter and advocate for the arts (NOTE: Started University as a Theatre/Voice major. Eldest son in a professional jazz saxophonist)

Personal Interests

  • Social Enterprise
  • Intercultural Education / Study Abroad
  • Technology
  • Music Education and the Arts
  • Youth Development
  • Human Rights

Reference Excerpts

“I had the opportunity to work with Barbara this year while she was an Encore!Hartford Fellow. Barbara enthusiastically accepted an opportunity with the Greater Hartford Arts Council to lead an initiative which had no precedent in the Greater Hartford area. The GHAC had decided we needed to be an exhibitor at the CT Business Expo, and we hired Barbara to create the vision, purpose and execute our involvement which showcased the arts community as a resource for businesses, specifically within their professional development programs.

Not only was the exhibition a success, it launched a new collaboration venture for the arts and business communities! Barbara is an articulate, passionate and results oriented professional. She has demonstrated her ability to create and execute independently while keeping all stakeholders updated throughout the process. Her integrity and work ethic is second to none and she is very capable of harnessing resources to get the job done. Barbara would be an asset to any organization that values such professional skills. For further information or to discuss Barbara's qualifications for a specific position, please feel free to contact me. Kate Bolduc Chief Executive Officer,  Greater Hartford Arts Council ” 

“Barbara is a creative, strategic thinker who is resourceful, skilled, and gets results. I particularly appreciated her "can-do" attitude and great sense of humor. I would work with Barbara again in a heartbeat!” Judy Weinstein, Director, Workplace Giving, Greater Hartford Arts Council

"Barbara is a highly creative communications professional with broad expertise including strong competence in social media and other technology to promote your business. Barbara stepped in as an interim marketing director at our busiest time of the year and she handled a plethora of diverse assignments including press releases, program marketing, social media and donor communications." Deborah Ullman, Chief Executive Officer, YWCA Greater Hartford.

“Barbara is a pleasure to work with for many reasons. She is a professional who follows through and completes the full scope of her commitments. In our work together, Barbara is responsible for the recruitment, orientation and management of our outbound applicants in CT and MA. This work involves coordination and communication with other colleagues living throughout the territory and motivating them to help with various recruitment activities. She is also responsible for working closely with applicants and their parents to answer a myriad of questions, many of which require further investigation and research to answer. Barbara has been instrumental in organizing Pre Departure Orientation events (approx. 60-70 people) over the years and in facilitating the logistics, the program and various group activities for students and parents.

Barbara regularly articulates ideas for improving processes and procedures. She is someone who sees the big picture and can identify critical factors that will make the largest impact. She is well respected by her team and by her colleagues from other territories. She is definitely an asset to the AFS-USA organization!” Jenny Davis,  Program Development Manager, Outbound Programs, AFS USA

“Barbara has taken on a unique challenge with our community. She has developed a state of the art product that goes well beyond our expectations, while working closely with a diverse leadership team. Barbara is both an efficient and creative consultant who is greatly appreciated by all our members.” Ruth Freeman, Tri-Town Coalition to Reduce Underage Drinking

"Barbara Casey's expertise and professional advice on electronic publicity has helped our committee immeasurably in reaching a clientele far beyond our expectations.  Barbara brings a strong background of knowledge and valuable connections to any group.  She approaches assignments with creativity, gusto and an unmatched personal élan, which results in attractive and effective presentations. " Jeanne Morascini, Chair, Hochberg Holocaust and Human Rights

“Barbara is a unique individual bringing both a creative and strategic perspective to all that she does. Her project management skills are excellent and the resources that she brings to problem solving are the key to worry free projects. I wish I could hire her today!” Margaret Coughlin, EVP, Ingalls Quinn and Johnson/BBDO

“Barbara is an extremely creative individual who also has the capacity to work with a multitude of diverse personalities and bring a project to complete with grace and style.”Maura Ryan, MFS Institutional Advisors

“Barbara, total pro. Graceful, astute, kind, fair, brilliant. Her day-to-day business premise is that clients pay her money to make them a whole lot more money. And she does.  In a world prone to “faith based marketing” she brings the perfect counterbalance of eagle-vision business sensibilities deployed through persuasive creative solutions. She exists well outside of the marketing culture of smoke-and-mirrors. She needs neither. She is the real thing.”John Neil Murphy, Owner, Red Leaf, Inc.

“It was a privilege to work with Barbara. Strong analytical and communication skills give her the ability to summarize complex challenges and develop creative solutions. She is an asset to any team. I highly recommend Barbara.” Mark Gallagher, Brand Expressionist™, BLACKCOFFEE®

“Barbara is smart, creative, and a pleasure to work with. She combines creative insight with analytical thinking, a rare commodity.” Jim Ferry, President, Boston Innovation Group (B.I.G.)

Work History

2014present

Career break for elder care

www.thelastjourney.net

Took a career break to help relocate my 89 year  old father and to help him get settled here. Writing blog to help others navigate caregiving challenges and the Medicare system.  

Dec 2013Jan 2014

Relocation from Connecticut to Malvern PA

Relocation due to husband's job transfer

20042012

Marketing Consultant (Project Based)

www.caseylight.com

Project-Based Assignments

  • Program development
  • Communications planning
  • Social media, web site development
  • Annual Reports and Financial Communication
  • Content development and Management
  • Annual Fund Solicitation Development
  • Grass-roots marketing
  • Community Organizing

Hochberg Holocaust & Human Rights (2010 to 2012)

Program Development and Marketing

  • Built organization’s first website and developed multiple programs
  • Initiated the “CT Butterfly Project”, with an extensive media campaign soliciting hand-made butterflies commemorating youth Holocaust victims.  
  • Result:  nearly 7,500 submissions came in from around the world.
  • Created gallery and invited public to view exhibit. 125+ attended

Fidelco Guide Dog Foundation                              (4-month project 2011)

Interim Marketing Director

  • Developed 2012 marketing plan and new brand image.
  • Created media calendar
  • Led design of new custom facebook page and new custom youtube channel, introducing the organization to the benefits of social media.
  • Worked with Development Director to implement segmented messaging platform.
  • Increased engagement through social media by 16% in 2 ½; months, resulting in first donation via social media channel.

Town of Mansfield – iParentNetwork Initiative                        (2008 to 2009)

Chief Marketing Evangelist, Community Organizer, Member Steering Committee

Tri-Town Coalition to Reduce Underage Drinking

  • Built social networking website for parents
  • Developed all content and directing outside web design firm.
  • Created blog strategy and popular “Parenting in a Connected World” blog;
  • Managed and trained other bloggers.
  • Created successful grassroots marketing effort and robust media campaign.
  • Presented at multiple community groups to educate parents about new initiative.
  • Results:  20% of eligible parental households joined within 2 months of launch.

University of Connecticut, School of Nursing            (5-month project 2007 to 2008)

Temporary Consultant, Office of Advancement & Communications

  • Developed marketing communication plan incorporating the use of social media to support new strategic plan.

(Other clients:  YearMovie LLC, Academic Keys – a variety of projects                2004-2007)

Jan 2005Dec 2013

Volunteer Regional Study Abroad Coordinator, Member Leadership Team

AFS Intercultural USA
  • Inspired 350+ CT and western MA high school students to study abroad to enrich their education.
  • Recruited and interviewed families throughout region for hosting incoming students.
  • Organized, staffed and conducted pre-departure orientation sessions, which prepared US students from State of CT and Western MA for study abroad.
  • Managed 30+ volunteers throughout region to assist with student and family interviews and orientations.
  • Recruited, prepared and chaperoned a group of 8 younger high school students to Panama on community service-focused program being piloted as a lead generator for the longer programs.
  • Served a 2-year term as delegate to the national governing body. Created recruiting program, which has been adopted by other area teams across the country.
19902002

Casey, Light & Associates, Inc.

Founder and Principal

  • Built marketing communications Consultancy on a partnership model managed entirely through the Internet - one of the first of its kind in the Boston area. 
  • Led a range of communications initiatives for clients primarily in the technology, biotech, medical and financial services sectors.
  • Operated as an extension of client's departments.
  • Custom selected the team for each client and personally managed all projects. Managed team of 35 independent consultants.
  • Built business to $5 million in revenue, delivering high-quality annual reports, branding programs, collateral, corporate identity, direct mail, websites, case studies and event promotion.

Education

Mar 2011Jun 2011

Certificate, NonProfit Leadership

University of Connecticut

Professional Development

  • Certificate, Non-profit Management, Encore!Hartford, University of Connecticut’s Center for Continuing Studies
  • Completed 56 hours classroom + 8-week Fellowship at Greater Hartford Arts Council,  2011, where I developed a program to encourage business community to regard the arts community as a rich resource from which they can learn about innovation, creativity and collaboration – important leadership skills for today’s workforce.
  • 40+ hours of online training in social media
  • Professional training in video production and video editing
  • Professional training in sales and Salesforce CRM
1981

B.S Science Journalism / Major in Advertising

University of Kansas, William Allen White School of Journalism
  • Member Alpha Delta Sigma (top 10% of class)
  • Awarded scholarship (one of only 36 awarded nationally) to study direct marketing with industry veterans, including John Yeck and Bob Stone, widely considered the "fathers" of direct marketing.

Certifications

Mar 2011Jun 2011

Encore!Hartford 2011 Fellow

University of Connecticut
  • Deep Immersion in the Nonprofit Sector: All components of Encore!Hartford, from education to fellowship, are conducted in a diverse selection of Connecticut nonprofit organizations.
  • Education: Sixty-Four hours of managerial and professional skill-set transition education in nonprofit leadership, program management, finance, governance, funding strategies, organizational management, program outcome measurement and job search strategies. 
  • Encore Fellowship: The cornerstone of Encore!Hartford is the two-month , 30-hour per week fellowship at a Greater Hartford area nonprofit - My fellowship was with the Greater Hartford Arts Council.
1981

Certificate- Kleid Collegiate Institute

Direct Marketing Educational Foundation / DMA

Studied direct marketing with industry veterans, including John Yeck and Bob Stone, widely considered the "fathers" of direct marketing.