Eduardo Casagrande

Eduardo Casagrande

Work History

Work History

Bid and Account Manager


Responsible for the businessstart up in export (Mercosur), increasing the volume from US$ 1 million to US$ 90 million/year, managing and preparing winning offers to GSM networks in accounts such as Personal in Argentina and Entel in Chile.

§Performed as sales manager in point to point radio technology in accounts as Embratel, Telesp, Telefônica, and public companies where I acquired a large knowledge in biding and LAW 8666.

Jun 2008 - May 2009

Managing Director


German multinational from Siemens belonging to a Private Equity of DeutscheTelekom, worldwide leader in M2M connectivity . It is the leader in Brazil, with 60% market share and annual revenue of approximately US$ 30 million.

Managing Director

§Carried out the Business Plan, including strategic and financial planning, in order to define the company structure, performance area and marketing strategy to consolidate the brand in Brazil.

§I was responsible for the company start up, with all the functional activities needed to assure clients confidenceand market leadership, fully operational from the first day.

§Created the structure, hired the team and prepared Human Resources policy including benefits, the wholeremuneration of the team, development criteria, mission and vision of the company.

§Carried out partnerships and alliances with outsourced companies, as the creation of by-laws, definition of the new office, accounting and legal issues, important actions for the activities success.

Jun 2006 - Jun 2008

General Manager


§Led carve out process of the business unit, allowing a vision of the Big Picture, essential for the start up of NewCo (Cinterion) operation.

§Managed the sales team which overcame in 20% the annual target and implemented the secure sale concept through processes, which raised Brazil, in the world ranking, from 5th to 3th place.

§Implemented new sales policy through distribution channel, achieving increase over 100% in Sales.

§Led the five year strategic planning which supported the introduction of new products in Brazil as well as the performance in new segments.

§Participated in the start up strategy of national manufacturing of GSM modules, fact that allowed the leadership maintenance in the market, with participation over 60%, through tax benefits such as PPB, BNDES, etc, within a market strongly guided to pricing.

Oct 2004 - Jun 2006

Country Manager

Responsiblefor entrance and sales strategies in the Andin region countries, managing proposals and projects to install complete networks of mobile telephony system in seven countries.

Responsible for proposals management and interchange with HQ of the biggest Siemens Telecommunication account, activity that provided a large knowledge of the American culture and conflicts management between local company and HQ.

Jan 1995 - Jan 2005

Previous Professional Performance

§Performed as a Professor at Universidade Anhembi-Morumbi and at Instituto Tecnológico FITO in Telecommunication Engineering Course, Electrical Circuits, Electronics and Programming Language (Sep/01 – Jan/05).

§Carried on activities as Monitor, Teacher and finally as a Coordinator of Mechatronics Course at Instituto Pentágono de Ensino (Aug/95 – Dec/01).

§Performed as a consultant in Electronics Development Engineering area at Daimler-Chrysler (Feb/00 – Feb/01).


Jan 2001 - Oct 2004

Master in Microwaves

Escola Politécnica, USP
Jan 1996 - Dec 2000




§Motivated by challenges and risks, strong orientation for strategic thought and business vision, facility to assimilate issues, pleasure in learning and attached to qualified performances. Initiative, creativity, flexibility, interpersonal and in public communication skill command.

§Large experience in business acquired in industries, with a broad networking in Telecommunication industry and in Machine-to-Machine (M2M) community, that performed in academic activities, of Engineering, Sales, Management and Board of Directors.

§After participating in the special program of Siemens delegation during two years in Germany, comprising the HQ culture and acquiring competences, before 30 years old assumed the Sales Management department and afterwards the Siemens Modules Business Unit, consolidating these achievements as CEO of (Cinterion).

§Proven entrepreneurial capacity in business development , delivery of financial results, sales management and international and/or national projects. Skill in leadership and high performance team building and in the conduction of strategic alliances.






Portuguese (Native Language)  English (Fluent)            Spanish (Fluent)            German (advanced)


§          Besides performing during 10 years within the academic environment, participated as  a Moderator, Lecturer and Debater in several events with a huge amount of people, in Transport, Security, Electrical Energy and Telecommunication areas.   §          Performed as spokesman of Siemens business unit, as well as of Cinterion do Brasil, giving important interviews which were covers of Gazeta Mercantil, also issued by Meio & Mensagem, Revista Info Exame and Revista Isto é Dinheiro, among others.