Fred Wilson & Associates
Fred Wilson & Associates (FW&A) provides civil, structural and electrical engineering services to public and private clients. The firm specializes in transportation, civil utility and power system projects. FW&A has one office and about 40 employees.
Served on the firm's Strategic Management Team. This team met multiple times a year to discuss leadership issues and decisions. Topics included strategic planning and internal reports.
Created and implemented the firm's Annual Marketing Plan.
Supervised one marketing coordinator for three years.
Managed the firm's proposal and presentation process from lead tracking to final delivery.
Oversaw all firm communications (Web site, brochures, direct mail pieces, magazine advertisements, press releases, internal communications, etc.).
Facilitated marketing campaigns to potential strategic clients. Campaigns resulted in millions of revenue dollars from clients such as NASA's Kennedy Space Center, JEA, Georgia Power Company and the City of Ocala.
Supported business development efforts of principals, project managers and technical staff. Facilitated regular contact with existing and potential clients.
Networked with potential clients, teaming partnders and subconsultants. Attended industry association events and represented the firm at trade shows.