Download PDF

Work experience

Nov 2005Present

Marketing Manager

Fred Wilson & Associates

Fred Wilson & Associates (FW&A) provides civil, structural and electrical engineering services to public and private clients. The firm specializes in transportation, civil utility and power system projects. FW&A has one office and about 40 employees.

Served on the firm's Strategic Management Team. This team met multiple times a year to discuss leadership issues and decisions. Topics included strategic planning and internal reports.

Created and implemented the firm's Annual Marketing Plan.

Supervised one marketing coordinator for three years.

Managed the firm's proposal and presentation process from lead tracking to final delivery.

Oversaw all firm communications (Web site, brochures, direct mail pieces, magazine advertisements, press releases, internal communications, etc.).

Facilitated marketing campaigns to potential strategic clients. Campaigns resulted in millions of revenue dollars from clients such as NASA's Kennedy Space Center, JEA, Georgia Power Company and the City of Ocala. 

Supported business development efforts of principals, project managers and technical staff. Facilitated regular contact with existing and potential clients.

Networked with potential clients, teaming partnders and subconsultants. Attended industry association events and represented the firm at trade shows. 

Sep 2000Aug 2001

Communications Specialist

TNT Logistics North America

TNT Logistics North America (now CEVA Logistics) provided supply chain management services to large manufacturing companies. TNT had 6,000 employees in numerous offices throughout the U.S. and Canada.

Oversaw design and production for most of the company's printed communications materials: newsletters, brochures, advertisements, flyers, etc. Developed concepts and strategies for each piece. Wrote and edited content. Coordinated design with graphic and print vendors.

Facilitated rebranding efforts when the company was acquired. Redesigned all print communications materials according to strict visual media guidelines.

Assisted business development personnel with creation of proposals and presentations. Wrote and edited proposal content. Designed proposal format. Managed production and delivery. Created presentation layouts.

Senior editor and graphic designer for the company's eight-page quarterly internal newsletter.

Education

Aug 2001May 2005

Master of Divinity

Reformed Theological Seminary

Published multiple articles in religious academic publications.

Aug 1995May 1999

Bachelor of Science

University of Florida

Member of the University of Florida Honors Program

Published multiple news articles in The Independent Florida Alligator (35,000 daily circulation).

Certifications

2008Present

Certified Professional Services Marketer

Society for Marketing Professional Services

Professional Portfolio

Software Experience

I have substantial professional experience with the following programs.

Deltek Vision CRM & Proposals

Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat and Dreamweaver

Windows and Mac platforms

Microsoft Office: Word, PowerPoint, Excel, Project, Visio, Publisher and FrontPage

Basic HTML programming

Summary

I am a marketing/communications professional with 5+ years experience seeking to join a reputable company in the Jacksonville area. I currently work for Fred Wilson & Associates, a 40-person consulting engineering firm. My time there will end Dec. 31, unless an opportunity arises sooner.  I have a bachelor's degree in Public Relations from the University of Florida, and I recently achieved professional certification through the Society for Marketing Professional Services (SMPS). I currently serve on the Board of Directors for SMPS North Florida, overseeing the chapter's professional education and training events.

Areas of professional expertise include the following:

Technical and business writing

Marketing professional services, especially in engineering/technical fields

Proposal strategy, management and production

Production of communications materials

Strategic and marketing planning

Marketing department management 

Brand management

Client relationship management (CRM)

Personal qualities include the following:

Strategic thinker and problem solver

Organized and attentive to detail

Able to work independently

People-oriented -- effective as a leader or team member

Positive attitude and sense of humor 

Industry Association Experience

Society for Marketing Professional Services (North Florida Chapter) 

The Society for Marketing Professional Services provides training and networking opportunities to marketing professionals in the architecture, engineering and construction industry.

Board Member and Chairman of the Education Committee (2009-present). Currently overseeing preparation of educational and training events. Also overseeing the chapter's certification efforts, preparing other marketing professionals to sit for the Certified Professional Services Marketer Exam.

At-large Board Member (2008-2009). Oversaw chapter certification efforts, preparing other marketing professionals to sit for the Certified Professional Services Marketer Exam. Served on the chapter’s Education Committee, preparing educational and training events. Helped develop the chapter's 2008-2011 Strategic Plan.

Active Member (2005 - present). Networked with potential clients, teaming partnders, subconsultants, vendors and other marketing professionals. Participated in numerous educational and training events.