Cary Smith

Cary Smith

Work History

Work History
Nov 2005 - Present

Marketing Manager

Fred Wilson & Associates

Fred Wilson & Associates (FW&A) provides civil, structural and electrical engineering services to public and private clients. The firm specializes in transportation, civil utility and power system projects. FW&A has one office and about 40 employees.

Served on the firm's Strategic Management Team. This team met multiple times a year to discuss leadership issues and decisions. Topics included strategic planning and internal reports.

Created and implemented the firm's Annual Marketing Plan.

Supervised one marketing coordinator for three years.

Managed the firm's proposal and presentation process from lead tracking to final delivery.

Oversaw all firm communications (Web site, brochures, direct mail pieces, magazine advertisements, press releases, internal communications, etc.).

Facilitated marketing campaigns to potential strategic clients. Campaigns resulted in millions of revenue dollars from clients such as NASA's Kennedy Space Center, JEA, Georgia Power Company and the City of Ocala. 

Supported business development efforts of principals, project managers and technical staff. Facilitated regular contact with existing and potential clients.

Networked with potential clients, teaming partnders and subconsultants. Attended industry association events and represented the firm at trade shows. 

Sep 2000 - Aug 2001

Communications Specialist

TNT Logistics North America

TNT Logistics North America (now CEVA Logistics) provided supply chain management services to large manufacturing companies. TNT had 6,000 employees in numerous offices throughout the U.S. and Canada.

Oversaw design and production for most of the company's printed communications materials: newsletters, brochures, advertisements, flyers, etc. Developed concepts and strategies for each piece. Wrote and edited content. Coordinated design with graphic and print vendors.

Facilitated rebranding efforts when the company was acquired. Redesigned all print communications materials according to strict visual media guidelines.

Assisted business development personnel with creation of proposals and presentations. Wrote and edited proposal content. Designed proposal format. Managed production and delivery. Created presentation layouts.

Senior editor and graphic designer for the company's eight-page quarterly internal newsletter.

Education

Education
Aug 2001 - May 2005

Master of Divinity

Reformed Theological Seminary

Published multiple articles in religious academic publications.

Aug 1995 - May 1999

Bachelor of Science

University of Florida

Member of the University of Florida Honors Program

Published multiple news articles in The Independent Florida Alligator (35,000 daily circulation).

Certifications

Certifications
2008 - Present

Certified Professional Services Marketer

Society for Marketing Professional Services