Caroline Turpin

Caroline Turpin

Experienced marketing professional looking for new challenges

I am a results-driven, highly motivated marketing professional specialized in Brand Management, Marketing studies and CRM. I have proved in my past experiences my excellent organizational and analytical skills. I am willing to exceed expectations and gain increasing responsibility on my future positions. As of today, I am searching a new position in Marketing, as a Brand Manager for an international Luxury company located in Europe, North America or Asia Pacific. I am looking forward to discussing further how I can contribute to your company !

Work History

Work History
Jul 2007 - Dec 2008

CRM Coordinator

Cartier

* Defined and executed CRM campaigns in alignment with Marketing and Retail Strategies and KPIs

* Managed the creation and distribution of edition tools for the US market

* Elaborated and implemented mailing plans to clients and targeted prospects

* Played a key role in the improvement of the CRM database, conducted client profile analysis

* Coordinated the emailing campaigns, updates and special developments for the Internet website

* Responsible of the CRM budget (updates, estimates and forecasts)

Jan 2006 - Dec 2006

Associate Brand Manager, Baileys

MHD Diageo Moet Hennessy

* Nielsen analysis, detailed sales reports, monthly competitive reporting, sales forecast * Defined and implemented promotional activities in retail and CHR, created sales support tools for bars (blackboards, posters, tee-shirts, glasses…) and retail (displays, neck tags, packaging, ...) * Management of Marketing Animations in retail and bars (sampling and happy hour) * On Trade Sales Team management: designed animation kits for bars to enhance visibility, coordinated Baileys challenges in bars (briefing, logistics,results,incentives) * Launch of new products : Baileys Mint Chocolate & Baileys Caramel: creation of press kits, sales arguments, visibility tools for bars (posters, table tents, metal plaques,…) & retail (spotter, shelf dressing, displays, neck tags) * Specific activites: played a key role in the 5-day presence of Baileys at the “Salon du Chocolat” (International chocolate fair), organized various events in Paris

Jan 2005 - Dec 2005

Associate Brand Manager, Universal Mobile

Bouygues Telecom

* Marketing studies

- Market Studies and insights on market development opportunities (benchmarking and competitive intelligence) - Qualitative study for the optimization of Universal Mobile fares and services (questionnaire, creation of board, follow-up interviews, recommendations). - Pre-launch Quantitative study

* Release of new cellular plans

- Participated in the conception and implementation of new cellular plans : brainstorming, business impacts analysis - Created the communication literature to present news offers to the commercial team, clients and prospective clients: sales tools and sales arguments, posters, fares guide…

* Conducted various promotions in retail distribution and on the Internet (cross-selling promotions, vouchers…) * Website : worked on the revamping of the website to improve the understanding of Universal Mobile offers, attract clients and prospects online

Jan 2004 - Jul 2004

International Corporate Communications Coordinator

* Defined and followed projects of internal communication: developed the institutional documents, internal letters and newspapers, built the Intranet site of the international retail banking community with the IT team of Société Générale, initiated the project to create a welcome booklet for newcomers and produced the first issue * Organized communication events: prepared seminars for international executive teams, coordinated conferences, wrote corporate presentations and developed everyday communication with foreign subsidiaries…
Jan 2002 - Jul 2002

Marketing Studies assistant

The Walt Disney Company
During this first internship, I have conducted multiple market studies and competitive analyses to provide the marketing teams with a better understanding of the European market regarding video games and other products and media targeting children. These studies were a great tool to identify new trends, new threats from competition, new opportunities and forecast the potential success of new launches in each European country. In addition to Marketing studies, my responsibilities included a participation in the development and redesign of Disney’s European websites: creation of the mini-site “Monsters Inc”, implementation of online contests, design of various online product promotions and pop-up animations.

Education

Education
2005 - 2006

Master's Degree in Marketing

Institut d'Etudes politiques de Paris
2000 - 2004

Master's Degree in Business Management

Audencia Nantes Ecole de Management
2003 - 2003

International Business

The Ohio State University - The Max M. Fisher College of Business
2003 - 2003

International Business

Universidad de Monterrey