Caroline Athias

Caroline Athias

Work History

Work History
2009 - Present

European Director Brand Development

Cherokee, Inc.
  • Identified more than 50 new Direct-to-Retail & Wholesale potential licensing partners for the Cherokee brand in Western Europe.
  • Developed numerous marketing tools to generate interest in the brand resulting in 9 meetings with premier global retailers.
  • Traveled extensively to Europe to present the Cherokee brand to top management of major retailers resulting in 6 current potential licensing opportunities.
  • Identified more than 180 new potential licensees for the brand Cynthia Rowley in Europe. 
2007 - 2009


Blue 2 Group, Inc.
  •  Developed positioning and branding strategies that drove sales to 880K within the first year.

  • Co-created all new styles and washes - 25 styles in 3 different washes
  • Fitted jeans and cataloged all design and fit specifications in order to provide a sample line for the sales team and to assure accurate and timely production in China.
  • Created a premium  denim looking line at 50% of cost, booking 38,400 pairs within the first 8 months.
1999 - 2007

Co-Founder & Creative Director

Blue Cult, Inc.
  • Created, positioned and launched premium denim brand with $60 million in sales.
  • Developed and negociated strong partnerships to expend distribution in 20 countries.
  • Created and executed multiple marketing strategies driving brand to premier positioning. 
  • Co-created, merchandised and fitted jeans resulting in  the"best fitting jeans" reputation. 
  • Spokesperson for the company appearing in many publications, TV shows, press events and store promotions.
  • Coordinated collections and marketing programs specific to Japanese market growing sales to 5M.

Language Skills



Team Player

Self Motivated

Experience in Business Development Role

Excellent Communication, Presentation, and Leadership skills

Entrepreunerial Experience

Co-Founder of Blue Cult premium denim, and Blue 2 jeans.  I am responsible self-motivated and driven.

Natural Abilities for Business Networking

International Experience

Experience in International Business expansion with Cherokee Inc, and Blue Cult.

Conversational Spanish

Fluent in French

Born and raised in Paris, France


Sep 1987 - Jul 1988


Pepperdine University, Graziado School of Business & Management
Sep 1981 - Aug 1984


Pepperdine University

Graduated Cum Laude

Jun 1979


Lycee de la Folie St James

Volunteer Activities

Professional Affiliations

Significant Career Achievements

  • Developed and implemented marketing strategies for the Cherokee brand in Europe.
  • Co-founder of luxury global brand Blue Cult Jeans distributed in more than 20 countries. Grew company from startup to the third largest jeans company in the industry with 300 employees and $60M in sales.
  • Responsible for developing the "perfect fit", "Gwyneth (Paltrow) jeans", and the concept of "butt lifter jeans".
  • Co-founder of Blue 2 jeans, developed  premium looking denim at a portion of the cost resulting in sales booking of $880K in the first year.



  Vision, Strategy & Execution ● Brand Management & Development

 Extensive International Experience ● Product Introduction & Design 

Licensing Public Relations ● Marketing 

Versatile executive and decisive leader with significant experience in business development, design and manufacturing of fashion oriented consumer products for worldwide distribution. Decisive leader who merges branding, marketing strategies, analysis, ability to identify opportunities and problem-solving skills into capturing market share dominance. Bilingual in French, fluent in Spanish and an MBA from the Graziadio School of Business and Management, Pepperdine University.


Horses, Horses, Horses.

Hiking, gardening, gourmet cooking, traveling, learning.