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Develop category strategies and opportunities through high quality data analytics, category and shopper insights, to drive growth and gain market share with retailers.

Work experience

May 2006Present

Category Advisor, Wal-Mart Canada (February 2008-Present)

  • Managed through strategic planning sales growth for Elmer’s products in craft from $0.5M to $9.8M over 6 years.
  • Manage 9 categories and 1,056 sku’s with Sr. Category Manager at Wal-Mart, Sales of $32M, average 6% growth
  • Secured secondary placements for promotions, End Caps, Pallets, National Craft Month Ads and Online events which resulted in 30-50% sales lifts.
  • Fully objective approach as category advisor to deliver best in class category management insights to key retail partners.
  • Lead the category review recommendations following and facilitating the modular implementation process, including drawing modulars on prospace along with cutback recommendations.
  • Maximize multi-channel opportunity by ensuring category and brand efficiencies.
  • Lead key retail projects to include planogram recommendations, promotional analysis and sku productivity.
  • Provide key market performance indicators to understand and deliver market trends.
  • Evaluate new innovation in the market place, analytics on returns on shelf space, promotions.
  • Deliver market insights for internal and external requirements.
  • Prepare fact based presentations on market trends, brand and retailer performance.
  • Complete market data performance tracking and reporting -identify issues and opportunities (quarterly)
  • Maintain understanding of the competitive landscape - price, promotions, range and space.
  • Create Weekly and Monthly report summaries for respective categories and distribute to Sr. Category Manger at Wal-Mart.
  • Manage internal and customer relationships.
  • Take leadership position and provide directional support during Back to school season for inventory distribution and replenishment strategies.


May 2006Feb 2008

Category Analyst 

  • Participated in strategic planning meetings for Wal-Mart and other channels.
  • Analyzed sales for Top 5 retailers create weekly, monthly summaries for account managers.
  • Identified opportunities, based on sales analysis and prepared fact based selling stories.
  • Secured Secondary placements for promotions with our national accounts, by identifying sales opportunities.
  • Managed forecast strategies with Wal-Mart replenishment teams in 4 departments.
  • Responsible for Back to School, inventory, forecast, distribution and replenishment strategies.
  • Responsible for scripting and managing Wal-Mart stores inventory.
Sep 2001May 2006

Category Manager

  • Analyzed and created weekly and quarterly sales reports, across 4 departments.
  • Used sales analysis to uncover, promotional opportunities.
  • Responsible for accurately forecasting and maintaining inventory at all Wal-Mart Stores.
  • Conducted analysis on new item introduction, promotions and store execution.
  • Managed Direct Import program for Back to School.
  • Using retail link created and prepared 52 Week Budgets, Business Line Reviews.
  • Prepared and participated in line review meetings with Wal-Mart Category managers.
  • Collaborated with team abroad to advice on timelines in order to execute proposed programs.
Mar 2000Sep 2001

Sales Analyst


Assisted Wal-Mart Account manager with the sales analytics and on- going maintenance of the Wal-Mart Account.


Inside Sales Representative


Sales Coordinator





Seneca College