Carol Sy A Chin

Summary

Develop category strategies and opportunities through high quality data analytics, category and shopper insights, to drive growth and gain market share with retailers.

 

Work History

Work History
May 2006 - Present

Category Advisor, Wal-Mart Canada (February 2008-Present)

ELMER'S PRODUCTS
  • Managed through strategic planning sales growth for Elmer’s products in craft from $0.5M to $9.8M over 6 years.
  • Manage 9 categories and 1,056 sku’s with Sr. Category Manager at Wal-Mart, Sales of $32M, average 6% growth
  • Secured secondary placements for promotions, End Caps, Pallets, National Craft Month Ads and Online events which resulted in 30-50% sales lifts.
  • Fully objective approach as category advisor to deliver best in class category management insights to key retail partners.
  • Lead the category review recommendations following and facilitating the modular implementation process, including drawing modulars on prospace along with cutback recommendations.
  • Maximize multi-channel opportunity by ensuring category and brand efficiencies.
  • Lead key retail projects to include planogram recommendations, promotional analysis and sku productivity.
  • Provide key market performance indicators to understand and deliver market trends.
  • Evaluate new innovation in the market place, analytics on returns on shelf space, promotions.
  • Deliver market insights for internal and external requirements.
  • Prepare fact based presentations on market trends, brand and retailer performance.
  • Complete market data performance tracking and reporting -identify issues and opportunities (quarterly)
  • Maintain understanding of the competitive landscape - price, promotions, range and space.
  • Create Weekly and Monthly report summaries for respective categories and distribute to Sr. Category Manger at Wal-Mart.
  • Manage internal and customer relationships.
  • Take leadership position and provide directional support during Back to school season for inventory distribution and replenishment strategies.

 

May 2006 - Feb 2008

Category Analyst 

ELMER'S PRODUCTS
  • Participated in strategic planning meetings for Wal-Mart and other channels.
  • Analyzed sales for Top 5 retailers create weekly, monthly summaries for account managers.
  • Identified opportunities, based on sales analysis and prepared fact based selling stories.
  • Secured Secondary placements for promotions with our national accounts, by identifying sales opportunities.
  • Managed forecast strategies with Wal-Mart replenishment teams in 4 departments.
  • Responsible for Back to School, inventory, forecast, distribution and replenishment strategies.
  • Responsible for scripting and managing Wal-Mart stores inventory.
Sep 2001 - May 2006

Category Manager

TRAVELWAY GROUP
  • Analyzed and created weekly and quarterly sales reports, across 4 departments.
  • Used sales analysis to uncover, promotional opportunities.
  • Responsible for accurately forecasting and maintaining inventory at all Wal-Mart Stores.
  • Conducted analysis on new item introduction, promotions and store execution.
  • Managed Direct Import program for Back to School.
  • Using retail link created and prepared 52 Week Budgets, Business Line Reviews.
  • Prepared and participated in line review meetings with Wal-Mart Category managers.
  • Collaborated with team abroad to advice on timelines in order to execute proposed programs.
Mar 2000 - Sep 2001

Sales Analyst

HILROY

Assisted Wal-Mart Account manager with the sales analytics and on- going maintenance of the Wal-Mart Account.

1998 - 1999

Inside Sales Representative

Crayola 
1995 - 1998

Sales Coordinator

Crayola

I

Education

Education
1994

Seneca College