Carmen Popescu

  • Bucharest, Romania
Carmen Popescu


A proactive and dynamic, result driven marketing specialist within a competitive industry. Experience with high end brands driving campaigns and selections that produce sustainable results. I am passionately commited to the achievement of goals and delivery of outstanding service. I possess excellent interpersonal, communication and negociation skills used to great effect in influencing critical decisions.

Work History

Work History
May 2014 - Present

Category Manager

CATENA MANAGEMENT  (Fildas Group)           

Responsible for dermato-cosmetic category management in Catena chain, the biggest pharmacy chain in Romania (530 pharmacies).

  • Maximize all Dermato-cosmetic products within category;
  • Facilitate joint planning with suppliers to deliver growth targets;
  • Identify and execute sales opportunities to grow profitability within the business;
  • Ensure the profitability of exclusive distribution brands including identifying product opportunities, ranging and promotions;
  • Analyse and interpret loyalty data to assist with strategic planning;
  • Monitor and manage all dermato-cosmetics brands in the portfolio, preparing justifications for new lines and deleting slow moving lines;

About Catena Management  (Fildas Group): 

Fildas Group is one of the largest Romanian pharmaceutical companies, comprised of a top 3 wholesaler (Fildas) and the largest pharma retailer (Catena).

  • Fildas Group started to operate in the wholesale pharma business in 1991;
  • Fildas has always ranked in the top 3 pharma distributors;
  • Catena was started in 1999.
  • in 1999 Catena had 30 pharmacies and 30 rural units spread around three counties;
  • Catena has been growing ever since both organically and through acquisitions;
  • Since 2012 it became the largest retail network with national coverage;
  • The network currently comprises almost 530 pharmacies.
Jun 2010 - Apr 2014

Brand Manager

  • Development of marketing strategies for new and existing products.
  • Provide necessary product information and advertising materials to sales department.
  • Manage brand initiatives like brand building & brand development.
  • Provide fact-based recommendations for future improvements and course correction.
  • Identify business opportunities assisting strategic planning.
  • Productively manage marketing budget.
  • Profit & Loss responsibility.
  • Marketing certain brands to increase their popularity among target consumers.
  • Controlling costs in-line with department objectives and business plans.
  • Utilize all resources cost effectively.
  • Attending exhibitions and conferences to promote brands, as organizer and also as a speaker for over 200 pharmacists.
  • Developing annual brand plans in partnership with the sales and insight teams.
  • Developing trade marketing plans, supervising product orders to suppliers, managing products overstocks.
  • Forecasting annual brand sales and new products launches.
  • Establishing sales prices for new products.
  • Monitoring performance against marketing targets both internally & externally.
  • Monitoring and analyzing a brand and competitors performance to identify SWOT.
  • Implement strategic plans to maximize brand potential.
  • Track the evolution of sales, identify and propose measures for correction / optimization.
May 2009 - May 2010

Account Manager

  • Client relationship management and development;
  • Client business and objectives comprehension;
  • Event planning and management;
  • Project management and planning - maintain an efficient and clear communication with involved departments and Client;
  • Financial coordination - budgeting and keeping track of invoices, timings, periodical status on projects, evaluation;
  • Drawing up creative presentations and presenting them to the Client.        
  • Excellent communication skills
  • Sales and Negotiation Skills

About Idea-Zone: Full advertising agency, with a bunch of creative people.

Jul 2008 - May 2009

Account Executive   

Tempo Advertising      
Aug 2007 - Jul 2008

Product Manager Assistant

RTC Holding – Be Proffice


2008 - 2010

Masters in Marketing                      

Academy of Economic Studies, Bucharest
2008 - 2005

Faculty of Marketing

Academy of Economic Studies, Bucharest



Interpersonal communication skills

Perseverance, responsibility

Creativity and advertising

Category Management