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Carmen Koehler

Top Producer, Successful Marketing/Sales Executive

Summary & Qualifications  

Creative, successful sales executive with demonstrated strengths in developing relationships that exceed company expectations, and result in long-term engagement and consistent, above-average sales.  Commitment to staying current  in the latest technology platforms. Relational sales approach results in enhanced client experience and repeat business, even during challenging economic climates.


Consistent sales goals achievement in Advertising, HR, Telecom & Retail  Industries

Demonstrated results in driving new B2B revenues in diverse clients from Fortune 500 to mid/small size companies and medical practices

Excellent telemarketing, cold calling, networking and promotional/webinar skills

Significant experience in managing teams up to 49 members

Professional Experience


BEST SELF ATLANTA, Atlanta, GA: Atlanta's "Go-to" Guide for health, beauty, and happy living. THE voice for companies that want to connect with consumers whose goal is to Look Good, Feel Good and Do Good for the community. Multi-media platform includes Print, Web, Database Marketing, Social Media and Events.

Senior Account Executive
  • Top Producer. Consistently bills 40-50% of the total revenue for the magazine
  • Recognized for delivering excellent customer service for clients whom are primarily medical practices and lifestyle enhancement companies.
  • Collects 99% of accounts receivable
  • Provides creative, innovative ad design, proposals and marketing direction
  • Developed and maintains an extensive network of  clients, prospects and business associates which is shared for mutual benefit whenever possible
  • Responsible for a TWITTER account that further promotes network of contacts
  • Founding member of Dental Resource Partners Networking Group
  • Member of Atlanta Medical Consulting Group 


PRIMEDIA, Norcross GA: Nation's largest distributor ($200MM) of complimentary publications.

Senior Account Executive

Today's Custom Home Magazine: 2007-2009

  • Achieved 234% of revenue quota and 114% of sales presentation quota in 2007
  • First Place National Award for Excellent Customer Service 2008
  • National Association of Remodelers Award for generating the most new members in 2008
  • Member Atlanta Apartment Association 2009-2011
  • Member National Association of the Remodeling Industry 2007-2009

Apartment Guide : 2009-2011

  • National Sales Training Contest winner, consistently placed in top three in national sales contests
  • Market leader in generating annual renewal agreements, reduced month to month clients from 45% of portfolio down to 16% in less than five months
  • Achieved 190% of 2009 new client quota in seven (7) months
  • 105% of quota YTD in 2010 with two complete portfolio changes during the year
  • Sales Executive of the Month for several months
  • Managed National and Regional Accounts, developed relationships across multiple levels of the organization

PURCHASING POWER, Atlanta, GA: Privately held company ($100MM+)

Director of Partner Relations
  • 155% YTD quota attainment in 2007
  • Developed relationships with 100+ insurance brokers and HR consultants nationally
  • Exceeded 2006 quota securing 80k eligible employees while developing three vertical industries.
  • Established Partner Extranet enabling producers easier access to updated B2B marketing materials.
  • Managed all of the National Partner relationships and Major Regional Producers.

THE BROADWATER GROUP, Atlanta, GA:  Privately held startup company focused on financial recovery services including business tax credits.

Managing Partner, Atlanta, GA
  • Created an extensive network of Referral Partners and Service Providers
  • Aggressively developed sales opportunities through telemarketing to qualified prospects.
  • Surpassed new client goal by 50% in six (6) months.

ADMINISTAFF, Kingwood, TX (Headquarters) :  A $4 Billion public company providing human resource outsourcing services.

Business Consultant, Atlanta, GA
  • Secured 10 new clients generating $8 Million in annual revenue
  • Established business plan that resulted in a 33% increase of scheduled appointments.
  • Developed strong client relationships that produced 100% in contract renewals
  • Co-founded a B2B Networking Group and expanded the Administaff Brand throughout the community.
  • Local Chair and Position on National Volunteer Council for Administaff  2001-2002

VERIZON WIRELESS, Dallas, TX (Headquarters): Verizon Wireless Messaging is a nationwide $400 Million 2-way communications services supplier.

District Sales Manager, Atlanta, GA   1999-2000

  • Managed a District Team responsible for $25M in annual revenues with 22 company employees. Reduced employee turnover by more than 50%
  • Increased 2-way messaging sales by over 300% through successful product re-launching, by conducting regular training workshops combined with establishing quotas and incentive programs
  • Implemented proactive contract renewal program reducing customer turnover by 33%

District General Manager/Branch Manager, Jacksonville, FL  1996-1999

  • Led the North Florida Operations team of 49 responsible for budgeting, accounting, inventory, technical infrastructure, sales, training and human resources building sales to over $6MM annually
  • Expanded direct sales efforts resulting in the district attaining 200% of Team Award goal
  • Received the Golden Touch Award in 1998