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Carly Gorka

Marketo Certified Expert & Marketing Campaign Manager

Summary

A digital marketing professional with 4+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications.

Skills include:
Lifecycle Marketing | Segmentation and Targeting | Lead Routing & Scoring | Drip Nurture | Closed-Loop Reporting | Email Marketing | Demand Generation and Lead Management | B2B & B2C Marketing | SMS Marketing | SEO, SEM & Analytics | Social Media Marketing | Marketo

Work History

Solera Health

2016Present

Manager, Marketing Campaigns

  • Set up, track, manage, and report on marketing campaigns in Marketo that are designed to drive engagement from signup to participation.
  • Create campaigns that directly contribute to improving health and help build, maintain, and refine Solera’s engagement engine.
  • Set up email campaigns, QA, support ongoing testing, and continually optimize content and creative.
  • Cleanse lists, surface any data issues, and conduct member imports into CRM database.
  • Implement and track multiple campaigns on a rolling calendar.
  • Gather and monitor funnel metrics to provide real-time insights into company performance.
  • Apply solid project management skills to coordinate moving parts and inform relevant stakeholders.
  • Conduct frequent assessments of marketing database health.

Digital Intersection

20132015

Marketing Automation Specialist & Project Manager

  • As a Marketing Automation Specialist, I administered the Marketo database for a Fortune 500 company. I executed marketing campaigns and programs; lead routing and scoring; data management; segmentation; forms and landing pages; nurture tracks; and reporting:

    - Optimized and proactively maintained the lead database through data cleansing, enrichment, and augmentation, which allowed for more accurate segmentation and targeted marketing campaigns.
    - Built drip, nurture, batch, and trigger campaigns that supported the client’s marketing strategy and pipeline goals.
    - Launched three new workspaces and partitions to incorporate scalable business units; developed programs, smart lists and flows, segmentations, tracks, and scoring systems for the similar business units. Saved the client $180,000 by integrating the units into a single instance.
    - Implemented best practices, documented all processes and procedures, and continually audited the platform’s performance.

  • As a Project Manager, I orchestrated website re-design projects; managed direct mail, SMS, and email campaigns; composed project proposals; conducted brand audits, and coordinated client communications with multiple teams in order to keep projects on time & within budget:

    - Implemented, tested, and monitored two highly-targeted SMS campaigns for United Airlines. Provided campaign recommendations and weekly/monthly benchmarking, reporting, and analytics. Achieved above-average industry CTRs for both campaigns (average of 70% CTR).
    - Conducted a 3 month-long competitive audit for YP Marketing Solutions and documented the findings in a 62-page audit comparing eight of its biggest potential competitors in the SEM space. The audit was reviewed by YP senior executives in order to evaluate and adjust their SEM services before officially launching ypSearch.

MKTG INC       

20122014

On/Off Premise Promotional Lead 

  • Coordinated and executed on-premise and off-premise events.
  • Shared knowledge of brands and use of products to current and potential consumers.
  • Continually exceeded event KPIs.
  • Reported key demographics and industry trends/preferences.

Anders CPAs + Advisors                                     

20122013

Marketing Intern

  • Designed creative and original proposal and annual audit covers using the Adobe Creative Suite;
  • Researched and collected data regarding prospective companies and clients; compiled and entered data into company’s pipeline;
  • Proofread, revised, and published blog posts in WordPress and executed strategic SEO keywords in order to boost traffic;

Education

University of Missouri – St. Louis

20092012

Bachelor of Science in Business Administration

  • 3.68 Cumulative GPA, Magna Cum Laude
  • Pierre Laclede Honors College Certificate