Digital & Social Media Manager/Online Editor
Savannah Morning News & savannahnow.com
-Worked as Digital Media Manager in Savannah following the death of my father to be closer to my mom.
-Oversaw content production, digital/social outreach and product development for savannahnow.com, dosavannah.com and other cross-platform company products, achieving a nearly 500 percent growth in social reach and a record 7 million monthly pageviews.
-Managed team of online producers/digital journalists; collaborated with traditional reporters and editors on optimizing print content for digital platforms; worked with marketing and sales departments to bridge the gap between editorial and sales in an ethical manner.
-Developed and executed growth strategies for company-wide social media platforms, including existing accounts on Facebook and Twitter and new accounts on Instagram, Vine, Tumblr and Pinterest to reach younger audiences,
-Increased weekly average social reach from 21,000 to an average of 375,000 by end date. Grew Facebook fans from approximately 8.5K to 24K.
-Introduced "sponsored posts" on dosavannah.com, as well as "sponsored tweets" using retweets from the handle @SMNsponsored.
-Increased Facebook following by more than 115 percent in less than a year. Started new Instagram account that gained 1,400 followers within 7 months.
-Monitored and responded to metrics using Adobe Omniture, Google Analytics, Chartbeat, Parse.ly, Sprout Social and Sparkwise.
-Responsible for introducing new interactive forms of storytelling that allow producers and reporters to visualize public data with little programming skills.
-Led native app development for iOS and Android platforms. Responsible for 19K app downloads.
-Developed HTML5/responsive content strategies and products, including the June 2013 launch of dosavannnah.com.
-Represented company on Morris Publishing Group's corporate-wide Social Media and Mobile Stategy task-forces
-Redesigned Savannah Morning News Mobile App, causing a threefold increase in active users in two weeks.