Download PDF

Carl V. Lewis

Data & Interactive Editor/News App Developer/Digital Marketer

Work experience

Feb 2014Present

Co-Founder

Borrow.ly
Building a peer-to-peer item lending platform that incentivizes and rewards users for listing and lending unwanted or infrequently used household goods, appliances, tools and equipment to trusted, verified members of their community.
Aug 2014Aug 2014

Data Journalism Consultant

Vocativ
Invited to serve as one-month, in-house data journalism consultant for the digital news startup Vocativ.com.
Dec 2013Jan 2014

Newsroom Innovation Consultant/UX Developer

Jacksonville Daily Record
-Develop device-agnostic stylesheet and more user-friendly editorial placement of content. -Monetize digital presence with local display and inline ads. -Present legal, real estate and public notice data in interactive format. -Implement integrated print and digital CMS that uses Google Docs as intermediary between InCopy and Wordpress. -Train staffers/journalists on new CMS, mobile reporting, social media best practices.
Aug 2012Dec 2013

Digital & Social Media Manager/Online Editor

Savannah Morning News & savannahnow.com
-Worked as Digital Media Manager in Savannah following the death of my father to be closer to my mom. -Oversaw content production, digital/social outreach and product development for savannahnow.com, dosavannah.com and other cross-platform company products, achieving a nearly 500 percent growth in social reach and a record 7 million monthly pageviews. -Managed team of online producers/digital journalists; collaborated with traditional reporters and editors on optimizing print content for digital platforms; worked with marketing and sales departments to bridge the gap between editorial and sales in an ethical manner. -Developed and executed growth strategies for company-wide social media platforms, including existing accounts on Facebook and Twitter and new accounts on Instagram, Vine, Tumblr and Pinterest to reach younger audiences, -Increased weekly average social reach from 21,000 to an average of 375,000 by end date. Grew Facebook fans from approximately 8.5K to 24K. -Introduced "sponsored posts" on dosavannah.com, as well as "sponsored tweets" using retweets from the handle @SMNsponsored. -Increased Facebook following by more than 115 percent in less than a year. Started new Instagram account that gained 1,400 followers within 7 months. -Monitored and responded to metrics using Adobe Omniture, Google Analytics, Chartbeat, Parse.ly, Sprout Social and Sparkwise. -Responsible for introducing new interactive forms of storytelling that allow producers and reporters to visualize public data with little programming skills. -Led native app development for iOS and Android platforms. Responsible for 19K app downloads. -Developed HTML5/responsive content strategies and products, including the June 2013 launch of dosavannnah.com. -Represented company on Morris Publishing Group's corporate-wide Social Media and Mobile Stategy task-forces -Redesigned Savannah Morning News Mobile App, causing a threefold increase in active users in two weeks.

Text Section

References