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Overview

Over the years, I've become a marketing generalist doing strategy development, marketing communications and product creation as well as becoming experienced in meeting and event planning, association management and social media marketing. At this point in my career, I feel that my best contributions were working for a membership or enthusiast-based organization whether it be in the nonprofit/association world or in the digital space creating online communities. Ideally, I would like to find work in that type of environment again.

Work experience

20112014

Social Media Specialist

TZ Insurance Solutions, LLC

Social media marketing and community management with an emphasis on increasing the company's search engine rankings for its top keywords in the highly competitive auto insurance vertical.

20092010

Social Media and Community Manager

Carlos Media

Develop and manage social media marketing campaigns and online communities.

20082008

Marketing Coordinator

CO-OP Financial Services

Managed the organization's trade shows and sponsorships, new product launches, webinars and B2B marketing activities.

20062008

Program Manager

Inspection Radio

Developed the first multimedia information service for the home inspection profession.

20052006

Marketing Supervisor

BowTie, Inc.

Planned, organized and directed the marketing programs for the company's flagship publications, Dog Fancy and Cat Fancy magazines.

19972004

Marketing Director

American Society of Home Inspectors

Directed the marketing activities of all membership programs and services with the objective of increasing dues and non-dues revenue for this 6,000 member organization.

19941997

Marketing and Event Coordinator

Corporate Productions, Inc.

Developed creative concepts and interactive events for Fortune 500 companies and professional trade associations.

19931994

Assistant Manager

Brookstone, Inc.

Responsible for maximizing retail sales, training and supervision of 15 sales associates, store maintenance and merchandising, expense control and loss prevention.

Sample Press Release

Recommendation

“Carlos is one of those rare individuals whose calm confidence belies an underlying energy and passionate creativity. Combined with his detail oriented nature, every opportunity to work with Carlos was a joy--you knew that he would deliver what he promised, and that it would be on-target, of the highest quality, and usually both early and under budget. What's not to love about that?!?”

Troy Wise

Marketing Manager

Corporate Productions, Inc.

Recommendation

“During his time at ASHI, Carlos' passion and dedication to the organization was apparent. Being the lead on one of the largest Marketing initiatives ever undertaken by the Association, he was successful in taking the group's National exposure to the next level. Also as I personally had the privilege of taking on the Meetings and Conferences for the organization -- tasks originally falling under his jurisdiction -- I had very large shoes to fill as he set the bar as to high member expectations on the quality of our events.”

Angela Orlando, CMP

Director Of Conferences and Meetings

American Society of Home Inspectors

Recommendation

“Carlos is a positive and quick thinker. He manages his staff well and with an open mind. His trusted ideas are creatively expressed. Carlos has a high and respectful level of communication skills. It is a pleasure to recommend Carlos Tabora.”

Laura DeFelice

Marketing Art Director

Bowtie, Inc.

Recommendation

“I worked with Carlos from the time he joined ASHI until his departure and I found him to be a committed and focused individual that worked very well with a challenging group of volunteers and made significant and substantial improvements in marketing the American Society of Home Inspectors. During his tenure our brand awareness and reputation expanded well beyond our industry to the general public. I am confident that any challenge Carlos takes on will be met with drive, dedication and an eye toward making a difference for the company with whom he works.”

Don Norman

2005 President

American Society of Home Inspectors

Recommendation

“Carlos delivers an innovative approach to his work. He is loyal, energetic, creative and persistent in his drive to succeed, and his diverse background is a strong plus. I’m happy to provide this recommendation for Carlos Tabora.”

Rob Paterkiewicz

Executive Director

American Society of Home Inspectors

Recommendation

“Carlos is an exceptional person. A dynamo with very creative ideas, a personality that is fun to be around, and a work ethic that makes others want to help. He makes things happen!”

Steve Gladstone

Past President

American Society of Home Inspectors

Education