Work experience

Work experience
Jan 2011 - Present

Freelance Media Analyst

Report International

Currently analyzing media articles in English, Spanish, Italian and Portuguese for key international companies.

• Translate headlines and write summaries for media articles.

• Code article information following analytical parameters.


• Article analysis • Translation • Coding.

Jan 2011 - Present

Latin Music Guide

Currently managing the Latin Music site for

• Create and optimize content in English for the Latin Music site at (articles and blogs).

• Produce Newsletters.

• Monitor user activity in the forums

• Follow statistics and implement Web analytics to improve content on the site.


• Writing for the Web (English) • SEO • Newsletters • Forums and user support • Web analytics.

Jun 2011 - Present

Content Editor


• Produce original and rich content for hotels to increase their appeal and profitability.

• Gather and analyze different information to boost content for properties.

• Search and edit images for hotels.

• Support clients with requests.

Skills: • Writing for the Web • Copywriting • SEO • Image editing.

May 2010 - Jul 2010

Web Search Evaluator

Butler Hill

• Review and analyze queries according to specific guidelines.

•Rate words and content associated with specific queries to provide categorization of queries, conducting Internet searches as needed.

• Define parameters for queries within the Italian market.

Jun 2008 - Aug 2009

Web Content Manager


Content Management

• Add all the text for the Website • Edit and place all the images in the site using Photoshop • Meet with development and design teams to plan site style and appearance • Clean HTML code and create content in Drupal environment.

Copywriting and Web Marketing

• Produce original content to enhance site’s appealing and SEO • Write promotional text for products, marketing campaigns and newsletters • Provide support in the production of ad banners • e-mail marketing. E-commerce

• Establish and strengthen the network of providers • Produce different reports in order to analyze the performance (ROI) of the auctions in the site and select new products accordingly.


• Provide customer service by e-mail • Follow-up logistics related to purchases and shipping and handling of goods.

Jul 2006 - Apr 2007

Faculty Support Assistant

John Cabot University

• Teaching (Latin American course)

• Administrative (Faculty support, event planning)

• Graphic Design (posters)

Sep 2005 - May 2006

City Guide

Webtigo - Tourcaster

• Tour planning

• Graphic Design (Map creation)

• Other (Tour drafting, voice recording)

Sep 2000 - Mar 2005

Web Editor


Editorial and Content Development

•Yahoo! News (Create and monitor news coverage related to current events; Make judgments on story significance, manage photos, and generate original content(e.g. polls and FAQ sections) for different areas of news information).

• Yahoo! Sports (Arrange written and visual content for the Spanish sports product (Yahoo! Deportes); Manage a group of international editors in order to develop rich content for main sport events such as the 2002 World Cup).

•Yahoo! Directory (Add Web sites to the directory and write comments for them in English and Spanish).

•Yahoo! Groups (Monitor, support, and categorize groups within the Yahoo! community).

Web Marketing and SEO

• Analyze click-thru rates in order to improve the impact of different sections throughout the site

• Lead the editorial team in charge of carrying out search results testing by providing individual support and writing guidelines for the tests.

• Arrange search results for specific and relevant queries.

May 2000 - Jul 2000

Web Editor


• Place and write reviews for Web sites to be incorporated into the directory

• Work in the ontology of the database

Dec 1999 - Apr 2000

Program Assistant

Prevention Institute

• Administrative (General support, coordinate nation-wide presentations)

• Accounting and Financial Development

Dec 1994 - Dec 1995

Investment Analyst


• Marketing Research

• Accounting and Financial Development

• Graphic design of bonds


Aug 1997 - Apr 1999


Vanderbilt University

Major: Anthropology

Thesis: Worshiping Whiteness: Racism and Identities in Colombia, Ecuador, and Peru



Google Analytics

I have a Certificate in Google Analytics.

Internet Blogs

Blogger, WordPress

Windows OS

XP, Vista, 7





Photoshop, Fireworks, Dreamweaver, Flash

Office Package

Word, Excel, PowerPoint


Feb 2010 - Aug 2011

Google Analytics Individual Qualification