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Swimming, Tennis, Reading, Cooking


I hold a degree in Economics and International Business with working experience in the financial sector. My strengths lie in the creative and innovative capacities to advise and execute communication strategies according to established objectives. My interests range across the areas of marketing, international business and relations and finance. I am flexible and adapt well to working in multicultural environments with leadership when faced with new challenges. I am goal oriented and possess a superior capacity for problem solving.

Work experience

Strategic Media Planner


-Advise our clients in the process of developing and implementing strategic media planning, thus contributing to the achievement of established goals.

-Choose properly and wisely time the use of the different communication channels the client should invest on, as well as their accurate distribution.

-Incorporate a deep understanding of traditional and new media, as well as consumer insights and consumption habits to the media communications plan.

-Provide the necessary information to develop media objectives, including positioning statements, roles of advertising in the marketing mix, targeting audience data and budgeting by brand.

-Coordinate and supervise the execution of media plans in the Andean region.

Sep 2000Sep 2004

Corporate Banking Assistant

Conavi Bank

-Credit analysis and evaluation for SME with annual fiscal revenue up to USD3mm, before the Regional Committee for approval.Overseeing

SME’s checking and savings accounts.

-Control the use of monetary resources in order to improve the profit and insure the adequate functioning of ATM machines.

-Direct liquid resources (cash, money, notes) based on statistics and market needs.

-Monitor feedback to adjust for short and medium strategies.



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