Strategic Media Planner
-Advise our clients in the process of developing and implementing strategic media planning, thus contributing to the achievement of established goals.
-Choose properly and wisely time the use of the different communication channels the client should invest on, as well as their accurate distribution.
-Incorporate a deep understanding of traditional and new media, as well as consumer insights and consumption habits to the media communications plan.
-Provide the necessary information to develop media objectives, including positioning statements, roles of advertising in the marketing mix, targeting audience data and budgeting by brand.
-Coordinate and supervise the execution of media plans in the Andean region.