Swimming, Tennis, Reading, Cooking
Strategic Media Planner
-Advise our clients in the process of developing and implementing strategic media planning, thus contributing to the achievement of established goals.
-Choose properly and wisely time the use of the different communication channels the client should invest on, as well as their accurate distribution.
-Incorporate a deep understanding of traditional and new media, as well as consumer insights and consumption habits to the media communications plan.
-Provide the necessary information to develop media objectives, including positioning statements, roles of advertising in the marketing mix, targeting audience data and budgeting by brand.
-Coordinate and supervise the execution of media plans in the Andean region.
Sep 2000 - Sep 2004
Corporate Banking Assistant
-Credit analysis and evaluation for SME with annual fiscal revenue up to USD3mm, before the Regional Committee for approval.Overseeing
SME’s checking and savings accounts.
-Control the use of monetary resources in order to improve the profit and insure the adequate functioning of ATM machines.
-Direct liquid resources (cash, money, notes) based on statistics and market needs.
-Monitor feedback to adjust for short and medium strategies.