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  • Development Management Custom Program, ESADE Business School
  • Program Sales Management Clinical, MB&L
  • Counseling Program, Gloria Cassano & Asoc.
  • Negotiation Seminar – UCA
  • Financial Management Program - IAE
  • Converting to Human Recourses in a competitive advantage – IAE
  • Creating competitive advantages, Wilson Learning
  • High Impact Presentations Advanced 2, Dale Carnegie
  • Versatility in sales and assessor focus, Wilson Learning
  • Negotiating the agreement, Wilson Learning
  • Abilities for the professional development in sales, Dale Carnegie
  • High Impact Presentations Advanced 1, Dale Carnegie
  • New surroundings of businesses, Marolla & Asociados
  • Commercial Program, Campos, Lombardozzi & Asoc.
  • Complex business, IMPSAT
  • Team Building - Team Work, R.H.O. and M & S.
  • Team Building - Team Work II, R.H.O. and M & S
  • Effective Negotiation – PWC
  • Customers Attention – PWC 

Skills Evaluation

Gloria Cassano & Asociados

Intellectual Level 4/5, Business Vision 4/5, Leadership 3/5, Customer Oriented 3/5, Results Oriented 4/5, Flexibility 3/5, Team working 4/5, Innovation 3/5, Negotiation 4/5, Decision 4/5.

References: 5: High, much over expected. 4: Middle High, more than expected. 3: Middle, expected.


Soccer, Tennis, Golf and Squash

Golf (Member of the Argentine Golf Association – Handicap 18)

Member of the Argentine Banking & Marketing Association (A.M.B.A)


Results-oriented sales professional with proven success. Strong entrepreneurial spirit and instinct for revenue-generating activities. Hands-on, self-driven, with leadership skills and vast experience in business activities, leading projects and groups, business planning. Excellent multi-tasking and organizational abilities, effective presentation / communication and problem solving skills. Strategic thinking, analyzing and planning skills. Broad and thorough knowledge of IT market after 16-year experience. Established network of contacts.

Main and recent achievements:

  • Key successful negotiation with Banco Credicoop signing an agreement for more than US$5,5 million, including data links in all networks sites, internet and telephony solutions (Impsat 1998).
  • Key successful renegotiation with Banco de la Nación Argentina closing a new contract valued at more than US$8,5 million, including data networks sites and internet services (Impsat 1998)
  • 115% Revenues and 123% Gross Margin over achievement in my first period, improving the %GM result in more than 50%, expenses under control and excellent contribution margin result (VeriFone 2008)
  • Q109 Vs. Q108, Revenues increased by 17% and GM rose by 80% with an additional Purchase Orders for US$2M and better than expected GM% (VeriFone Q109).

Work experience

Mar 2009Present

Business Development


Commercial activities to develop business opportunities in order to sell strategic services of consultancy on business processes and Information Technology. Consultant on commercial processes.

Mar 2009Present

Sales Agent

Freelance activity

Sales activities for IT companies working with unattended and POS devices.

Apr 2008Feb 2009

General Manager South Cone


I was responsible for managingthe overall business activity of the region (Argentina, Chile, Uruguay, Paraguay and Bolivia) to meet revenue, gross margin and expense and contribution margin expectations; implement plans to achieve the strategic goals of the business unit, drive sales, support, marketing, engineering, supply chain, new product initiatives, new market creation to the overall goals of the business unit; and effectively communicate with appropriate executives to drive business needs.

I had to work with direct force sales and indirect sales agents and distributors.

Reporting directly to the Vice President & General Manager LAC Region.

Oct 1998Mar 2008

Sales & Services Corporate Manager

Global Crossing Latin America & Caribbean Co. (ex Impsat)

Responsible for all business related to Banks, Credit Cards Companies, Financial Institutions, Media, Labs and Retail Companies; working with customers and prospects.

As a team leader I was responsible for the results of the group in sales and revenues; budget control, business profitability, contracts negotiations and customer relationships; working with all of the company’s products and solutions (Data, Internet, Datacenter and Telephony).

Close interaction with Product & Marketing taking key sales decisions and business strategies. Member of the sales team, contributing to the business performance, setting strategy and implementation processes for the business. Close relationships with Corporate Services and Networks.

Lead and coach a team of five account executives, making performance evaluations setting KPIs and recommendations. Bottom-up target setting and review.

Reporting directly to the VP Sales & Services - Argentina.

Mar 1996Sep 1998

Senior Accounts Executive

Global Crossing Latin America & Caribbean Co. (ex Impsat)

Key player for all business related to Banks, Credit Cards Companies, Financial Institutions and Media Companies; working with customers and prospects. I was responsible for the results of those segments; contracts negotiations and customers relations; leading a Cellular Team with engineeringactivities, networks maintenance and installation responsibilities. Business presentations to Customers. Support key sales decisions and business strategies. Projects evaluation.

Reporting directly to the Business Manager – Unit Services.

Oct 1994Sep 1996

Accounts Executive

Global Crossing Latin America & Caribbean Co. (ex Impsat)

Within the Business Department, responsible for all business related to Banks, Credit Cards Companies, Financial Institutions and Media Companies; working with customers and prospects. I was responsible for the results in sales; contracts negotiations and customer relationship. Make business presentations to Customers.

Jun 1992Jun 1993

Systems Programmer


Responsible for analysis, design and programming of Platon ERP; working with a 4G programmer language called Ideafix (InterSoft)



English Level
Cultural Inglesa Argentina (seven years) In Company Language Training (2000 - 2003) TOEIC 800/990 (2003) VeriFone Language Training BEC Higher (Mar08-Feb09)