From de beginning of year 2006 and until January 2007 I was Chairman of the Board and Executive Director in all companies integrating the group. This company had an approximate turnover of € 70 millions, being its main activity brand extension operations mainly focused in the media industry. My main objective was to reorganize and restructure the whole business, including the 10 affiliated companies, built a new management team, in order to recover the business from heavy losses and launch it into a successful new stage. My goal was achieved in record time. After only six months headcount was reduced from 110 to 41, gross margin was improved remarkably a 50% and running cost dramatically reduced in a 60% during very difficult times due to internal fights between shareholders and external changes in the market.All changes were firmly but softly implemented without generating any conflict within the staff or suppliers.
Personal skills applied: reorganization and realignment in adverse market and corporate environment, sales and marketing oriented general managing, product innovation, vision, anticipation,value proposition redefinition, capacity to increase rapidly gross margins and reduce drastically running costs, sales and marketing innovation, medium long term planning, systems implementation and integration, PR with authorities, media players and establishment, applying global view, leading international expansion, research capacity, M&A negotiations