The main activity of this company was the development and launch in Spain and France of the online store www.planetapluton.com, dedicated to the sale of original, cool, novel and fun presents. Played the following roles during the development, launch and growth of this store:
• Choosing and implementing the underlying software infrastructure (using PHP, MySQL and OS-Commerce)
• Choosing and implementing the underlying hosting infrastructure
• Implementing all CRM and Customer Service procedures
• Implementing all logistic procedures
• Product selection. Relationships with providers in Spain, France, UK, Germany and USA
• Product acquisition. Imports and customs.
• Development of brand image
• Implementation of a marketing strategy, both offline and online
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Newsletters and email marketing
• Social Networks (Facebook and Twitter)
• Relationships with the press.
This has provided an outstanding experience and knowledge in all aspects of e-commerce.