Carla Sanchez

Carla Sanchez

Skills

Skills

Office

English

Studied in London (the English institute) last year for 6 month 

Objective

Marketing professional with 7 years of experience in the different phases of the development and implementation of brand plans, negotiation skills and leadership in times of crisis, as well as, easy adapt. looking for new knowledge in Spain Market 

Interest

Read, walk, Charitable activities and travel

Work History

Work History
Jul 2009 - Jun 2011

Assistant Brand Manager

Pernod Ricard Venezuela

Responsibilities:

  • Responsible for the design and opening of the first Tasting Centre and Lounge in Caracas (managed budget $600,000)
  • Preparation of the marketing strategic for wine champagne (4 brands) B12.
  • Construction and analysis of the market trend for the category “wines” (Nilsen, IWSR)
  • Preparing reports and presentations to the board of directors
  • Supervision and monitoring of activities.

Supervisor of 1 person: Sommelier  

          Achievements:

  • Maintenance of premium segment leadership in times of crisis.
  • The tasting center won as the best innovative project in America and the third in the world
Oct 2008 - Jul 2009

Marketing Supplier Analyst

Ambev

Responsibilities:

  • Foresee and anticipate the needs of the department according to established plan for each brand (5 brands)
  • Management of an annual budget of $ 2,000,000 for purchases
  • Elaboration of procurement reports 

Achievements:

  • Savings of 30% of the total annual budget under quality standards requested
  • Implementation of the total (100%) activities planned within the year period 
Mar 2005 - Sep 2008

Account Executive

Grupo Promoting

Responsibilities:

  • Negotiate and manage large clients such as Philips, Coca Cola, Johnson & Johnson
  • Managed annual budget from $50,000 to 650,000 and $1,400,000
  • Management of 300 to 400 national merchandising
  • Monitor the implementation of activities
  • Skills in negotiation and conflict resolution

Achievement:

·Increase of the 20% in visibility and sale of products at the sale points.

Sep 2004 - Mar 2005

Production Assistant

Rumbacaracas.com

Responsibilities:

  • Coordinate, implement and monitor events production
  • Management of promotional staff
  • Service to suppliers and the purchasing department
  • Resolution of conflicts quickly and effectively

Education

Education
Mar 2012 - Dec 2012

Master

Universidad Autónoma de Barcelona

Certifications

Certifications
Jul 2011 - Dec 2011

Advance Level

The English Studio