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Work experience

Photographer, owner

Fotograf Carl Henrikson

Photographer and photography assistant. Commercial, advertising and industrial photography.


Power Up Media Systems AB

Founded Power Up Media Systems AB, which specialized in interactive television entertainment and voice response systems, with installations in Sweden, Denmark and Finland

Technical Sales Support

Hasselblad Electronic Imaging AB

Hasselblad Electronic Imaging AB was a leading supplier of image databases and imaging workflow products to newspapers, image agencies and magazines. In the position of Technical Sales Support I provided presales analysis, workflow implementation and acceptance tests.

Sales Manager Digital Imaging

Hasselblad Svenska AB

Responsible for sales of digital imaging products and professional digital cameras and camera backs at Hasselblad Svenska in Sweden and Denmark.

co-founder CTO


Pho2home is an online photofinishing service, which provides digital prints and personalised photo books to consumers and SMBs.

Oct 2007Present

Key Account Manager


StroedeRalton is a leading company in relationship marketing in Scandinavia. StroedeRalton provides services with focus on strategic sales and marketing, business development and sales and marketing process optimization. Services include direct marketing from strategy to fulfilment and software tools to support the marketing processes. StroedeRalton AB offers a wide range of direct marketing services from campaign management, IT solutions with it’s own development campaign and CRM software solution Relation Plus, address and media broking, fulfilment services to printing and distribution. Communication to end-customer is performed by post, e-mail or SMS. The company is amongst Sweden’s leading providers of consultancy- and direct marketing services to the B2C segment and its most important customer groups are the automotive industry, mail order firms , retailers and voluntary organisations.

Feb 2006Present



Co-founder and advisor at Contribio. Contribio's mission is to make media distribution over the Internet fast and inexpensive for everyone.

Jan 2000Dec 2005

Product Manager Digital Photography

Victor Hasselblad AB

Responsible for the marketing of the Hasselblad camera system as a platform for digital photography. I participated in the development of the Hasselblad camera system and it’s adaption to and communication with digital camera backs.In this position, I was responsible for the negotiation with several international electronics and software companies


DIHM Marketing

IHM Business School

IHM Business School is accredited by the Americanorganisation NEASC (New England Association of Schoolsand Colleges.

DIHM Marketing consists of the modules Business Management, Strategic Marketing, IHM Operational Marketing and International Marketing.



In the news and presentations



Apr 1984Present

Certificate of Proficiency in Engish

University of Cambridge


“I fully endorse Carl Henriksson; he is a highly professional businessman. Carl is exceptionally skilled in the areas of business development and technology management. Carl’s “doer” mentality is combined with his natural analytical ability. I fully indorse Carl Henriksson and recommend him as a Key Account Manager or a Business Development Manager.” November 13, 2008

Tariq Saiduddin, Regional Manager, StroedeRaltonmanaged Carl at StroedeRalton

“In my opinion Carl is a creative person who combines technical understanding with a well-developed sense for future market needs.” September 17, 2007

Claes Strannegård, Assistant Professor, Chalmers University of Technologyworked directly with Carl at Contribio AB

“What Carl Henriksson does not know in the area of digital photography is not worth knowing. Carl´s technical knowledge and experience is indeed very impressive and he does not mind sharing his knowledge in a both inspirational and pedagogical manner. To add to this does Carl also have indepth knowledge of entrepreneurship and marketing and is probably the most perfect colleague to work with and learn from in a company startup situation.” March 6, 2007

Mikael Svensson, Consultant, Pho2homeworked directly with Carl at

“Carl is a really nice guy who is always up to date with the latest technology within every field of his interest. As a manager he is motivating, dedicated and appreciative. I highly recommend Carl.” August 28, 2007

Daniel Lovborn, Software Engineer, Hasselblad ABreported to Carl at Victor Hasselblad AB

“Carl is not only an enthusiastic and focused co-worker, he is also a very nice person.” November 12, 2008

Anders Bonde, Electronics manager, Photonova of Sweden ABworked with Carl at Victor Hasselblad AB

“Carl is definitely the most knowledgeable person in digital photography I have ever met. Very impressive, and in combination with his social skill, a very educating acquaintance. Sincerely, you can expect the most when working with Carl and you won't be disappointed.” June 19, 2007

Eric Farquhar, Project Manager etc., aderawas a consultant or contractor to Carl at Victor Hasselblad AB

“Carl is a forward thinking, energetic and driven professional, and a pleasure to work with.” November 30, 2007

frank britt, Owner, Buddywas a consultant or contractor to Carl at Hasselblad Svenska AB


Streaming media, CRM, New media, business strategy, AI


An eye for possibilities and a drive to make things happen! I am an entrepreneurial result-driven marketer and salesman with CRM experience. Fields of interest include sales and marketing, project management, new business development and business transformation. As a founder and in my employments I have been involved in many related activities such as sales, marketing, negotiation, recruitment, internal process development and system development. As a technical sales support manager, I gained valuable experience from sales, negotiation skills and technical problem solving at Hasselblad Electronic Imaging AB. As responsible for digital imaging sales at Hasselblad Svenska AB, I learnt sales, channel management and strategies. As international product manager for digital photography at Victor Hasselblad, I gained experience in international marketing and cooperation with third-party technology vendors.