Work experience

Work experience

Photographer, owner

Fotograf Carl Henrikson

Photographer and photography assistant. Commercial, advertising and industrial photography.


Power Up Media Systems AB

Founded Power Up Media Systems AB, which specialized in interactive television entertainment and voice response systems, with installations in Sweden, Denmark and Finland

Technical Sales Support

Hasselblad Electronic Imaging AB

Hasselblad Electronic Imaging AB was a leading supplier of image databases and imaging workflow products to newspapers, image agencies and magazines. In the position of Technical Sales Support I provided presales analysis, workflow implementation and acceptance tests.

Sales Manager Digital Imaging

Hasselblad Svenska AB

Responsible for sales of digital imaging products and professional digital cameras and camera backs at Hasselblad Svenska in Sweden and Denmark.

co-founder CTO


Pho2home is an online photofinishing service, which provides digital prints and personalised photo books to consumers and SMBs.

Oct 2007 - Present

Key Account Manager


StroedeRalton is a leading company in relationship marketing in Scandinavia. StroedeRalton provides services with focus on strategic sales and marketing, business development and sales and marketing process optimization. Services include direct marketing from strategy to fulfilment and software tools to support the marketing processes. StroedeRalton AB offers a wide range of direct marketing services from campaign management, IT solutions with it’s own development campaign and CRM software solution Relation Plus, address and media broking, fulfilment services to printing and distribution. Communication to end-customer is performed by post, e-mail or SMS. The company is amongst Sweden’s leading providers of consultancy- and direct marketing services to the B2C segment and its most important customer groups are the automotive industry, mail order firms , retailers and voluntary organisations.

Feb 2006 - Present



Co-founder and advisor at Contribio. Contribio's mission is to make media distribution over the Internet fast and inexpensive for everyone.

Jan 2000 - Dec 2005

Product Manager Digital Photography

Victor Hasselblad AB

Responsible for the marketing of the Hasselblad camera system as a platform for digital photography. I participated in the development of the Hasselblad camera system and it’s adaption to and communication with digital camera backs.In this position, I was responsible for the negotiation with several international electronics and software companies



DIHM Marketing

IHM Business School

IHM Business School is accredited by the Americanorganisation NEASC (New England Association of Schoolsand Colleges.

DIHM Marketing consists of the modules Business Management, Strategic Marketing, IHM Operational Marketing and International Marketing.






In the news and presentations


Apr 1984 - Present

Certificate of Proficiency in Engish

University of Cambridge