Work History

Work History
Mar 2014 - Present

Public Relations/Communications Consultant

Self
  • Develop and implement strategic public information campaigns
  • Coach clients in blogging and social media techniques and strategies
Oct 2011 - Mar 2014

Senior Editor

TransmissionHub
  • Gather, write, report daily news stories - assigned and enterprised - for web and print publications
  • Interview news makers
  • Interact with high-level officials from industry and regulatory community
  • Create and publish podcasts and photographs related to authored articles
2010 - 2010

Manager of Communications

North American Electric Reliability Corporation

NERC's mission is to ensure the reliability of the bulk power system in North America.

  • Quoted widely as on-the-record company spokesman
  • Earned media in top-tier publications including The Wall Street Journal and NY Times
  • Oversee use of branding; ensure that use adhered to established brand standards
  • Positioned senior leaders as thought leaders by identifying and promoting opportunities for articles, op-ed pieces, and public and industry presentations
  • Interfaced with elected officials, regulators, and stakeholders 
  • Produced 2009 Annual Report, quarterly and monthly newsletters
Dec 2004 - May 2009

Manager, Communications

http://www.misoenergy.org

The Midwest Independent Transmission System Operator serves the wholesale electricity transmission needs of 13 Midwestern states and the Canadian province of Manitoba.

  • Quoted internationally, nationally, regionally and locally as on-the-record company spokesman
  • Significant earned media in top-tier publications including The Wall Street Journal and NY Times
  • Earned 7.6 million media impressions by placing company in NPR special on wind energy
  • Reduced vendor costs 75% by in-sourcing production of internal and external videos
  • Oversee use of branding; ensure that use adhered to established brand standards
  • Eliminated outside licensing expenses by creating library of original photos for internal and external publications and web
  • Increased inter-departmental awareness 50% by conceiving/producing intranet video features
  • Positioned senior leaders as thought leaders by identifying and promoting opportunities for articles, op-ed pieces, and public and industry presentations
  • Interfaced with elected officials, regulators, and stakeholders to advocate company positions
  • Won Gold MarComm award for 2006 Annual Report; also project-managed 2007 AR
  • Organized and planned intra- and inter-company meetings and conferences
Dec 2000 - Jun 2004

Public Relations Manager

GE Financial.(now Genworth Financial)

A division of GE Insurance, a General Electric company. GE Financial companies help customers create and preserve wealth, protect their assets, and enhance their lifestyles.

  • Earned more than 24 million media impressions in 55 publications including The Wall Street Journal, USA Today and BusinessWeek magazine by spearheading creation of public survey from internal cost of care data
  • Significant experience as company spokesman and key crisis communication contact
  • Reinforced company’s leadership position within the industry and with trade media through trade show participation
  • Trained and coached senior company officials in media and interview techniques for more effective representation
  • Advocated company position with elected officials, regulators, and other stakeholders
Feb 1994 - Dec 2000

Congressional Liaison/Public Information Officer

US Small Business Administrations

The SBA offers low-interest loans to assist individuals, businesses and others in rebuilding post-disaster.

  • Designed and implemented strategic public information campaigns to inform disaster victims about the availability of federal funds following Presidentially-declared disasters
  • Generated record number of earned media impressions following Ohio River flooding
  • Served as liaison between the SBA and U.S. Senators and Representatives to clarify and accentuate agency programs, goals and objectives
  • Wrote speeches and talking points for Cabinet-level officials to ensure consistency of messaging
  • Organized, publicized, and hosted ceremonies for the presentation of disaster assistance checks to disaster victims to publicize program’s effectiveness in providing needed aid
  • Supervised staff of seven loan officers in making loans to disaster victims
Jan 1993 - Feb 1994

Principal/Communications Consultant

Self
  • Developed and implemented strategic public information campaigns
  • Wrote and secured publication of numerous articles, news releases
Aug 1983 - Jan 1993

Anchor/Reporter

KING Radio/TV
  • Conceived, created, produced, wrote and photographed travel features for all media
  • Gathered, wrote, reported live and pre-recorded news stories
  • Interviewed news makers
  • Evaluated news releases, story ideas, and pitches for newsworthiness and possible inclusion

Education

Education

Skills

Skills

Voice-over talent

Audio/Video Production

Summary

Senior communications professional with extensive experience in several diverse business sectors. Award-winning reporter for major news media. Polished communicator and dynamic public speaker and with significant experience as spokesperson for public and private sector organizations. Talented public relations strategist with significant successes directing purpose-driven PR in public companies and government agencies. Combines strong media relations, public outreach, organizational leadership and consensus building with creative writing and communications skills. Proven track record of media placements.

Interest

  • Private pilot, single-engine land; 3,500 hours logged
  • Member, American MENSA, Ltd.

Certifications

Certifications

Long-Term Care Professional

HIAA

Six Sigma Green Belt

General Electric