Work Experience

Work History
2011 - Present

Executive Marketing Management Consultant

ZULUBIZ LLC
  • Contracted to research, and provide multi-channel market strategies on multiple projects and present to the senior management team of the nutritional and weight management company Initiated various concepts for packaging design for North American and Asian markets.
  • Worked with R&D product specialists on new products including skin-care, sleep, memory function, antioxidant coffee beverages, and their compelling launch stories
  • Develop cross property marketing status reports and presentation materials for high level strategic sessions Created“ Cheerful Planet”, an innovative corporate“ Green” project for eco-friendly plastic packaging to capture intrigue in society's growing trend towards earth friendly initiatives 7 direct reports + creative agency
Jun 2010 - Present

Author

Key

Direct reports Contributing Author-Canadian Best Seller“ The Power of Women United”-Sharing Network Strategies

2009 - Present

Professor

SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGY
  • Revitalized various modules of the Travel and Tourism Program, defining and evaluating learning outcomes and developing teaching methods.
  • Facilitated the curricula delivering interactive lesson plans based on the existing curriculum and new content to a culturally diverse student population.
2006 - Present

Executive Leadership

Core
  • Executive Leadership Brand Management B2B/B2C Marketing Market Trend Analysis Product Design/Product Launch Incentive Travel & Event Planner Public Relations Budgets/ROI analysis Website Design & Development International Business Protocol & Processes Channel Marketing Customer Lifecycle Retention Strategy Vendor Management RFP/RFQ/Contract Negotiations PROFESSIONAL EXPERIENCE Pixie Dust Communications, Toronto, Ontario; California
Dec 2013 - Present

Executive Strategy Consultant

Zulubiz LLC
  • Providing long-term strategy and tiered launch stages for a start-up Network Marketing company specializing in smart phone & tablets mobile device marketing platforms.
  • An exciting new twist to the products offered in the Network Marketing space, and sold by Independent Distributors.
Mar 2006 - Present

Principal/Chief Marketing Consultant- Sales, Brand Marketing, Team Development

Pixie Dust Communications
  • Founder of a Marketing and Communications consulting company directing the design and execution of effective communication and management strategies, leadership, direction and support to chief executives, senior management and numerous global stakeholders.
  • Strong performance in delivering competitive intelligence and market research, social media and SEO, website management, media, advertising, public relations, relationship/change management, coaching and team building, business development, project management, and streamlining operations.
  • Development and delivery of corporate communications and sales training programs to diverse audiences.
  • Extremely adept in business transformation and change, including brand change, regulatory programs, and new markets.
  • Known for highly creative and flawless execution of events, including design, communication collateral, team reporting structures, technical production requirements, negotiating with third party vendors post event evaluation and briefing.
2013 - 2015

Executive-Marketing & Business Development

ZULUBIZ LLC
  • Contracted to provide marketing strategy, launch promotion, and lead the creative team for a start-up network marketing company, specializing in smart phone & tablets mobile device marketing platforms.
  • Lead cross operational teams to create and deliver projects that ensure congruence with objectives.
  • Developing yearly marketing plans focused on growing existing business and targeting new business by identifying, developing, and proactively implement Marketing Communications strategies and tactics to build awareness.

 

2011 - 2012

V.P. Marketing Management Consultant

ALPHAY INTERNATIONAL
  • Contracted to design and present a product marketing strategy for the Chinese-based Network Marketing company launching into the North American marketplace
  • Developed distributor marketing tools, and trained distributors Led the product development & channel marketing of new coffee product including product testing, packaging design, name and storyline 
2010 - 2011

Executive Marketing Management Consultant

JEUNESSE GLOBAL
  • Pivotal in designing new product packaging for the anti-aging skin care and nutritional product packaging sold globally.
  • Provided brand positioning for the youth enhancing solution-based company on the cutting-edge of stem cell science based products Performed research and competitive analysis acquiring data to maximize the product marketing initiative and positioning statements
  • Wrote the corporate story, defined the mission and value statement, corporate identity package, and corporate tagline now used in 100+ countries
  • Led the team for product rebranding, through naming and the story for the AM & PM Nutritionals
2009 - 2010

Executive Marketing Management Consultant

ORGANO GOLD INTERNATIONAL
  • Contracted to lead the marketing strategies and build a platform for a one-year old Network Marketing company looking to expand in NA and Asia Developed striking new North American brand identity encompassing across the board marketing initiatives.
  • Played the pivotal role in writing content and designing the corporate website, composing marketing materials, drafting the annual marketing plan, sales tools, policies and procedures
  • Developed the sales incentive program to support a compensation plan to maximize recruiting sales and retention for distributors
  • Rebranded all product packaging into a sleek, contemporary and cohesive product line
  • Planned, organized and facilitated the company's first convention attended by 2, 000 delegates, highlighting the product launch, driving an explosive increase in distributors and sales, advancing later to international markets 3 direct reports
2006 - 2007

Project Management Consultant

BODY WISE INTERNATIONAL & ZRII: SENIOR
  • Contracted to develop and direct the project management lifecycle for a new anti-oxidant super-juice product in collaboration with Dr. Deepak Chopra and the Chopra Foundation Established, documented and managed the project and task timelines, working with production on schedules and deadline.
  • Acted as the conduit between cross-functional teams in marketing, product development, IT/web, and sales and external stakeholders including processors, suppliers and vendors
  • Piloted the project through multiple phases including research and development, comparative analysis, product testing, sales forecasting, and marketing strategies
  • Launched the pioneering product in partnership with Dr. Deepak Chopra and The Chopra Foundation using the highly acclaimed Ayurvedic properties of the Indian fruit, Amalaki
2003 - 2006

Senior Vice President, Sales Marketing and Events

INTERNATIONAL GALLERIES, INC.
  • Appointed with a demanding mandate to strengthen market penetration and create a solid distributor work force for a start up Network Marketing company selling limited edition, museum quality art reproduction in the US, UK, Hong Kong, and Mexico markets.
  • Drove growth as it rapidly expanded from 20 to 250 employees, and increased“ Active Distributors” propelling revenue from $80,000 to $14 million in 2 years Responsible for overall brand image, website and sales force communication materials, annual sales plans, vendor relationships and incentive promotions Work directly with all business owners to ensure distribution and marketing of new products and programs
  • Directed multiple corporate events including daily presentations, training programs, product launches and conferences ranging in attendance from 400 to 5, 000
  • Trained thousands in the sales force located at various geographical locations across the world on customer service, sales techniques and product knowledge.
  • Recipient of the“ Best Boss” Award for mentoring, motivating and energizing teams. 8 direct reports
1997 - 2003

Salesperson

GLOBAL WELLNESS INTERNATIONAL: INDEPENDENT DISTRIBUTOR
  • As an Independent distributor for Nikken, recruited an international sales force for one of the world's leading wellness companies, delivering presentations and providing training to thousands of distributors on sales strategies, customer service and personal development.
  • Products included magnetic energy products, nutritional and weight management, skincare, enhanced water filtration products
  • Drove the“ Happy & Successful People Strategy” within the team including the execution of all recruiting, development, motivation, and retention efforts 
  • Recipient of the distinguished“ $60K” Award for generating $80,000 in sales in 4 weeks and a BMW after reaching a senior level in the compensation plan.
1994 - 1997

Director, Marketing and Communications

STANDARD RADIO BROADCASTING COMPANY
  • Executed the key lead marketing role for the high profile Toronto-based CFRB 1010 radio station, boosting listenership to the #1 radio station according to BBM ratings
  • Catapulting revenue by 30% each year initiating innovative and competitive sales, marketing strategies to capture new advertisers and retain existing customers
  • Created revenue generating sales promotions for up to 35 sales reps 4 direct reports
1989 - 1994

International Sr. Marketing & Public Relations

Walt Disney Company, Canada
  • Spearheaded visibility-boosting marketing, PR, and promotional campaigns that significantly increased market awareness for Disney Theme Parks in California, Florida, and France.
  • Drove forward initiatives and programs involving strategic planning, branding, advertising, competitive positioning and event marketing. Developed B2B relationships with international Disney sponsors, media, advertising agencies and managed quality control of Disney brand and trademarks on all P.O.P, collateral, media communication and advertising material.
  • Worked closely with the Canadian media and created $1.5 million in non-paid publicity for Disney Theme parks through the development of multi-media publicity campaigns and promotions with print, radio, TV, outdoor and specialty publications.
  • Managed press events, theme park and hotel grand openings, media FAM trips, red-carpet events working with dignitaries, film and sports celebrities, television and radio personalities providing “white glove” Disney hospitality.
  • Responsible for all logistics of live broadcasts, commercial and video shoots.
  • Selected as one of the Top Tier Publicists stationed in France to launch the Grand Opening of Euro Disneyland, Paris

Education

Education
2004

Bachelor of Science

American InterContinental University - Weston, Florida

Business Administration, Marketing and Management

1989

Disney Traditions 

Walt Disney University - Orlando Florida

Attended the high profile Disney Traditions I & II, 5 week training courses

1985

Certificate - Media Communications

Ryerson University