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A retail leader with a high degree of experience in steering teams to deliver customer centric solutions for service and operations with a fanaticism that engages at shop floor and territory levels.


Entrepreneurial, innovative executive with extensive business development experience within highly competitive markets. Analytical strategist skilled in successfully navigating corporations large and small through periods of accelerated growth. Collaborative communicator continually focused on building relationships and promoting synergy across business lines to drive positive change, cohesive, comprehensive business approaches and enhanced profitability.


 Strategic Planning & Forecasting

 Capture Planning

 Revenue & Profit Growth

 Business Development

 Relationship Building

 Project Management

 Sales Planning & Marketing

 Staff Training & Leadership

 Problem Resolution

Work History


Regional Manager

Dixons Carphone

Joined as a Cluster Manager in 2010 responsible for up to five stores to support the launch of a new store concept, then approached in 2012 to join the North Regional Leadership team and lead the largest regional UK geography (East Scotland).


  • £40m sales, 26 stores, 230 store colleagues
  • North territory service’s performance and in-store operating model
  • Employee relations and human resources for East Scotland


  • Mitigated a 2.6k LFL footfall decline (2014/15) by landing the Divisional strategy, creating sales growth of 17.8% and controllable margin by 27% (YOY).
  • Successfully launched the new in-store operating model across 26 Branch managers and 204 store colleagues delivering a Net Promoter Score increase of 15%
  • Produced the blue print of regional planning in the North and peer to peer support network mapping ensuring talent development and decreasing churn
  • Top 10% within UK retail estate for annual national employee feedback survey overall, with top 5% placements for “My manager”, “Respect and recognition”, “Progress and development” and “strategy and Direction” categories.
Jan 20072010

General Manager

Phones 4U

Appointed to exploit the opportunities within a locality through a joined up and consistent approach across a small number of stores, enabling structured and adaptable planning maximizing local market expertise, working within a corporate vision and operational guidelines.


  • Full P&L accountability for Three stores and people management
  • Strategy planning and execution to expand local market share, understanding and exploiting strengths and opportunities of competitor propositions and approach.
  • Deputy to regional manager


  • Executed and excelled in landing of new corporate customer journey allowing differentiation in a crowded and confused market
  • Grew market share and increased customer retention YOYOY
  • Developed and appointed two new Branch managers from a dedicated and successful team
  • Supported a redefined Branch Management role, creating blue print for future Cluster Management roles.
  • Store of the year award 2008



A hands on Co-Director of this high fashion clothing boutique, developing the store sales, procurement and operations strategy, providing the vision and leadership to operationalize, deliver and embed consistently impressive results, and ensuring “Inasoul” became a local landmark in a relatively short space of time.


  • 1260 SF prime retail space situated in North East Lincolnshire premier shopping Centre, £450K P&L, Building a dedicated team of 5 Employee’s.
  • Shape strategy for all sales and operations functions, ensuring operational efficiencies, supplier procurement, account agreements and relations, business accounts, PAYE functionality and delivering organic profit growth
  • Identify and respond appropriately to customer segmentation with localized Marketing plans to deliver brand identity and advocacy
  • Leverage efficiency savings from the supply partnerships and business support functions


  • Instant impact on local market share, and re-shaped local trend’s
  • Obtained supply agreements within unprecedented trading time frames from some of the most prestigious suppliers in fashion.
  • Designed the soft wear operating model improving payroll, productivity, procurement and service
  • First to UK market suppliers of Superdry, now a house hold name.
  • For filed a personal ambition and dream to create a retail business of distinction and integrity from concept to reality.

Multi-Site Manager

Capital  Collection

Appointed from an early age to re-brand this business and inject new life and create brand desire from a local affluent target market over three sites trading in Men’s and Ladies high fashion clothing, footwear and accessories.


  • Returned profitability and growth, and created a legacy of brand desire that continues to thrive in a successful business to this day.
  • Re-designed and launched a customer centric, presumptive sales approach that ensured incremental opportunity and increased customer experience
  • Relaunched Men’s footwear department, acquiring trading licence and agreements from Ted Baker, Replay, Henri Lloyd and Timberland.
  • Designed and relaunched successful and visionary external Merchandising approach


A Level Business Studies

Grimsby Tech

GNVQ Advanced Business Studies

Grimsby Tech

Text section

I have a love of retail, and all things retailing and keen interest in the “customer multi-channel journey” that is developing at an exciting pace. The future of this industry and the positive impact potential around customer journey and the creation of customers for life, through the use of technology and team development, to ensure a brand culture and vision is achieved through every customer touch point both fascinates and enthuses me.


I am a member of a number of retailing and leadership forums through LinkedIn and Google+ and am a keen study of the theory and practices that this medium creates, and regularly contribute to the discussion topics and to the retailing community as a whole.


In my home life I am married, and the proud father of two, and as a family we enjoy walking and hiking together regularly.


I also enjoy dining out and socializing with friends and family. As an avid reader I enjoy both historic fiction and self-development studies.


I am a sports enthusiast and enjoy being both spectator and participant of Rugby union and Football.