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Summary

Accomplished communications professional with a strong background in writing, research, media relations, brand building, brand awareness, community relations, corporate philanthropy, event coordination and social and digital media. 

Work experience

Mar 2008Present

Assistant Account Executive

Cohn & Wolfe
  • Developed and executed public relations, product marketing and community relations activities and campaigns for Lowe’s Companies, Inc., and implemented strategic media outreach for Grady Health System to help raise the local profile of the hospital
  • Secured media placements for clients in national, regional and local media outlets, including the Atlanta Journal-Constitution, St. Louis Post-Dispatch, Chicago Sun-Times, HANDY Magazine, Remodeling & Makeovers, NBC Chicago, WTOL-TV, KRNV-TV and WSB Radio
  • Managed the Lowe’s Charitable and Educational Foundation grant recipients to plan media events and outreach surrounding projects and provided media coaching and talking points to company representatives
  • Directed media outreach for the 2008 Lowe’s Heroes program, which resulted in broadcast, print and online coverage totaling more than four million impressions - the greatest amount the program has received to date
  • Coordinated the production and distribution of Lowe’s Spanish HTML newsletter
May 2007Feb 2008

Program Assistant

  • Assisted the state of Florida's Public Affairs, Development and Government Affairs Directors with strategic communications, fundraising and legislative initiatives
  • Wrote, edited and coordinated the production of the quarterly newsletter
  • Designed marketing materials, brochures, event invitations and programs and helped plan celebration events with local communities
  • Wrote and distributed press materials and assisted in pitching local media
  • Managed affiliate's annual appeal fundraising campaign and processed gifts
Jan 2007Apr 2007

News Intern

Macon Telegraph
  • Published more than 12 news and feature stories
  • Covered breaking news alongside staff
Jan 2006Apr 2006

Public Relations/Event Planning Intern

Georgia Music Hall of Fame
  • Assembled and mailed press kits
  • Compiled news clippings
  • Promoted and staffed special events

Writing Portfolio

Education

20032007

Bachelors

20062006

Spanish Language

Center for Cross-Cultural Study

Spent four months living and studying abroad in Seville, Spain.